One constant in pay-per-click marketing is that Google constantly changes its algorithms. One example going on right now is match-type changes. Modified board match is being phased out and phrase match is coming in. These changes will impact every PPC campaign, and you will need to know:
- How to redesign your search terms
- How Google will treat filler words, misspellings, and plurals
- Word substitutions
- The impact of word order
Join Simplilearn on Wednesday, May 19, 2021, at 9 PM IST (8:30 AM PDT / 11:30 AM EDT) for a live masterclass with Brad Geddes, PPC Chair, Simplilearn and Co-Founder, AdAlysis. Brad will run several live demonstrations to show how to handle the changes in Google’s match types.
The live session will include a Q&A with Brad. Attendees of the live event will receive a proof of attendance certificate via email.