In 2019, some of the search engine marketing trends that appeared to be taking shape for 2020 included:
- More audience and targeting options, especially for B2B
- Changes to search match types
- Automation vs. Human competition
- Microsoft innovation
- Continued employer demand for digital marketers
Brad Geddes, a globally recognized top influencer in PPC and SEO, shares his view of the past year and how 2020 is setting up for digital marketers:
- What has happened in the past year that you must know about
- What are the major trends for 2020 and how are they doing?
- The Digital Marketing Job Trend
- The top skills you need to land a digital marketing job
