Class schedule All Batches
  • Oct 14 - Nov 19 Weekday classes 22:30 - 01:30 CDT 12 sessions
    • Oct
    • Fri 14
    • Sat 15
    • Fri 21
    • Sat 22
    • Fri 28
    • Sat 29
    • Nov
    • Fri 04
    • Sat 05
    • Fri 11
    • Sat 12
    • Fri 18
    • Sat 19
  • Oct 22 - Nov 27 Weekend classes 09:00 - 12:00 CDT 12 sessions
    • Oct
    • Sat 22
    • Sun 23
    • Sat 29
    • Sun 30
    • Nov
    • Sat 05
    • Sun 06
    • Sat 12
    • Sun 13
    • Sat 19
    • Sun 20
    • Nov
    • Sat 26
    • Sun 27
  • Oct 31 - Nov 21 Weekday classes 09:30 - 11:30 CDT 16 sessions
    • Oct
    • Mon 31
    • Nov
    • Tue 01
    • Wed 02
    • Thu 03
    • Fri 04
    • Mon 07
    • Tue 08
    • Nov
    • Wed 09
    • Thu 10
    • Fri 11
    • Mon 14
    • Tue 15
    • Wed 16
    • Nov
    • Thu 17
    • Fri 18
    • Mon 21
  • Nov 05 - Dec 11 Weekend classes 09:00 - 12:00 CDT 12 sessions
    • Nov
    • Sat 05
    • Sun 06
    • Sat 12
    • Sun 13
    • Sat 19
    • Sun 20
    • Nov
    • Sat 26
    • Sun 27
    • Dec
    • Sat 03
    • Sun 04
    • Sat 10
    • Sun 11
  • Nov 18 - Dec 24 Weekday classes 21:30 - 01:30 CDT 12 sessions
    • Nov
    • Fri 18
    • Sat 19
    • Fri 25
    • Sat 26
    • Dec
    • Fri 02
    • Sat 03
    • Fri 09
    • Sat 10
    • Fri 16
    • Sat 17
    • Dec
    • Fri 23
    • Sat 24
  • Nov 28 - Dec 19 Weekday classes 08:30 - 11:30 CDT 16 sessions
    • Nov
    • Mon 28
    • Tue 29
    • Wed 30
    • Dec
    • Thu 01
    • Fri 02
    • Mon 05
    • Tue 06
    • Wed 07
    • Thu 08
    • Dec
    • Fri 09
    • Mon 12
    • Tue 13
    • Wed 14
    • Thu 15
    • Fri 16
    • Dec
    • Mon 19

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Key features

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  • 48 hours of Instructor-Led Training
  • 40+ hours of High Quality eLearning Content
  • 40 hours of Project Work
  • Instructor Dream Team of Silicon Valley Authors
  • 10 Simulation Exams Included
  • Preparation for OMCA, Google AdWords, Google Analytics, Facebook, and YouTube Exams

Course description

  • What’s the focus of this course?

    The Digital Marketing Certified Associate (DMCA) course is designed by expert digital marketing authors to help you develop well-rounded digital marketing skills. You will acquire an in-depth knowledge about the various digital marketing domains and get hands-on experience on the most important digital marketing tools. The course is designed to make you industry ready, enabling you to execute your own digital marketing campaigns through real-life projects.

  • What are the course objectives?

    This course will enable you to:
    • Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), conversion optimization, web analytics, content marketing, mobile marketing, email marketing, and digital marketing strategy.
    • Master digital marketing execution tools: Google Analytics, Google AdWords, Facebook Marketing, Twitter Advertising, and YouTube Marketing.
    • Gain real-life experience by completing projects using Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing.
    • Learn how to formulate, plan, and execute effective digital marketing strategies with our digital marketing strategy module.
    • Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing certifications.
    • Become an expert in Twitter advertising—we developed the Twitter advertising module in this course in partnership with Twitter.

  • Who should take this course?

    Digital Marketing is a growing industry that offers many career opportunities. This certification is best suited for:
    • Traditional Advertisers and Marketers, to stay relevant in an increasingly digital world
    • Sales and Business Development professionals, to improve their sales process
    • Aspiring Digital Marketers and Students, to gain entry into the digital marketing industry
    • Business Owners and Entrepreneurs, to plan and execute effective digital marketing campaigns for business growth

  • These industry-leading organizations trust our training

Course preview

    • Introduction 27:27
      • Introduction 27:27
    • Lesson 01 - Introduction to SEO 12:01
      • 1.1 SEO Foundations: Introduction to SEO 00:00
      • 1.2 Introduction to SEO 07:05
      • 1.3 SEO Foundations: A Model of Search Engines 00:00
      • 1.4 A Model of Search Engines 04:56
      • 1.5 Quiz 00:00
    • Lesson 02 - On-Page Optimization 16:01
      • 2.1 SEO Foundations: On-Page Optimization 00:00
      • 2.2 On-Page Optimization 16:01
      • 2.3 Quiz 00:00
    • Lesson 03 - Off-Site Optimization 10:26
      • 3.1 SEO Foundations: Off-Site Optimization Link Building 00:00
      • 3.2 Off-Site Optimization Link Building 10:26
      • 3.3 Quiz 00:00
    • Lesson 04 - Duplicate Content 05:07
      • 4.1 SEO Foundations: Duplicate Content 00:00
      • 4.2 Duplicate Content 05:07
      • 4.3 Quiz 00:00
    • Lesson 05 - Keyword Research and Competitive Intelligence 13:56
      • 5.1 SEO Foundations: Keyword Research Competitive Analysis 00:00
      • 5.2 Keyword Research Competitive Analysis 13:56
      • 5.3 Quiz 00:00
    • Lesson 06 - Design and Architecture 06:18
      • 6.1 SEO Foundations: Design Architecture 00:00
      • 6.2 Design Architecture 06:18
      • 6.3 Quiz 00:00
    • Lesson 07 - Local SEO 07:26
      • 7.1 SEO Foundations: Local SEO 00:00
      • 7.2 Local SEO 07:26
      • 7.3 Quiz 00:00
    • Lesson 08 - SEO Measurement 04:50
      • 8.1 SEO Foundations: SEO Measurement 00:00
      • 8.2 SEO Measurement 04:50
      • 8.3 Quiz 00:00
    • Lesson 09 - Algorithm Updates and SEO Changes 05:52
      • 9.1 SEO Foundations: The Changing State of SEO 00:00
      • 9.2 The Changing State of SEO 05:52
    • Lesson 10 - Integrating SEO with Other Disciplines 04:32
      • 10.1 SEO Foundations: Integrating SEO with Other Disciplines 00:00
      • 10.2 Integrating SEO with Other Disciplines 04:32
    • Lesson 11 - SEO Foundations Test 00:00
      • 11.1 Quiz 00:00
    • Lesson 12 - Course Feedback 00:00
      • Course Feedback 00:00
    • Lesson 01 - Introduction to Social Media 36:45
      • 1.1 Social Media Foundations: Understanding Social Media Strategy 00:00
      • 1.2 Understanding Social Media Strategy 18:55
      • 1.3 Social Media Foundations: Building a Social Media Strategy 00:00
      • 1.4 Building a Social Media Strategy 17:50
      • 1.5 Quiz 00:00
    • Lesson 02 - Making the Message Stick & Spread 12:48
      • 2.1 Social Media Foundations: Making the Message Stick & Spread 00:00
      • 2.2 Making the Message Stick & Spread 12:48
      • 2.3 Quiz 00:00
    • Lesson 03 - Social Media Channels 49:53
      • 3.1 Social Media Foundations: Blogs 00:00
      • 3.2 Blogs 09:41
      • 3.3 Social Media Foundations: Microblogging 00:00
      • 3.4 Microblogging 08:25
      • 3.5 Social Media Foundations: Social Networks 00:00
      • 3.6 Social Networks 13:38
      • 3.7 Social Media Foundations: Media Sharing Sites 00:00
      • 3.8 Media Sharing Sites 13:58
      • 3.9 Social Media Foundations: Social Review Sites 00:00
      • 3.10 Social Review Sites 04:11
      • 3.11 Quiz 00:00
    • Lesson 04 - Engaging with Influencers 18:38
      • 4.1 Social Media Foundations: Finding & Communicating with Influencers 00:00
      • 4.2 Finding & Communicating with Influencers 18:38
      • 4.3 Quiz 00:00
    • Lesson 05 - Listening and Reputation Management 09:05
      • 5.1 Social Media Foundations: Introduction to Reputation Management 00:00
      • 5.2 Introduction to Reputation Management 09:05
      • 5.3 Quiz 00:00
    • Lesson 06 - Social Media Measurement 08:44
      • 6.1 Social Media Foundations: Social Media Measurement 00:00
      • 6.2 Social Media Measurement 08:44
      • 6.3 Quiz 00:00
    • Lesson 07 - Integrating Social Media with Other Disciplines 04:47
      • 7.1 Social Media Foundations: Integrating Social with Other Disciplines 00:00
      • 7.2 Integrating Social with Other Disciplines 04:47
    • Lesson 08 - Social Media Foundations Test 00:00
      • 8.1 Quiz 00:00
    • Lesson 09 - Course Feedback 00:00
      • 9.1 Course Feedback 00:00
    • Lesson 01 - Introduction to Content Marketing 18:44
      • 1.1 Content Marketing Foundations: What is Content Marketing 00:00
      • 1.2 Introduction to Content Marketing 18:44
      • 1.3 Quiz 00:00
    • Lesson 02 - Content Marketing Strategy 18:01
      • 2.1 Content Marketing Foundations: Content Marketing Strategy 00:00
      • 2.2 Content Marketing Strategy 18:01
      • 2.3 Quiz 00:00
    • Lesson 03 - Overseeing a Content Marketing Program 13:20
      • 3.1 Who Oversees Content Marketing 00:00
      • 3.2 Overseeing a Content Marketing Program 13:20
      • 3.3 Quiz 00:00
    • Lesson 04 - Content Marketing Tactics 23:50
      • 4.1 Content Marketing Foundations: Content Marketing Tactics 00:00
      • 4.2 Content Marketing Tactics 23:50
      • 4.3 Quiz 00:00
    • Lesson 05 - Social Media Platforms 16:35
      • 5.1 Content Marketing Foundations: Social Media Channels 00:00
      • 5.2 Social Media Platforms 16:35
    • Lesson 06 - Content Marketing Budget and Measurement 12:17
      • 6.1 Content Marketing Foundations: Measurement Budget 00:00
      • 6.2 Budget and Measurement 12:17
      • 6.3 Quiz 00:00
    • Lesson 07 - Content Marketing Foundations Test 00:00
      • 7.1 Quiz 00:00
    • Lesson 08 - Course Feedback 00:00
      • Course Feedback 00:00
    • Lesson 01 - Introduction to Email Marketing 13:18
      • 1.1 Email Marketing Foundations: Introduction to Email 00:00
      • 1.2 Introduction to Email 04:40
      • 1.3 Email Marketing Foundations: Basic Terminology 00:00
      • 1.4 Basic Terminology 08:38
      • 1.5 Quiz 00:00
    • Lesson 02 - Spam 08:06
      • 2.1 Email Marketing Foundations: Spam 00:00
      • 2.2 Spam 08:06
      • 2.3 Quiz 00:00
    • Lesson 03 - The Mailing List 07:21
      • 3.1 Email Marketing Foundations: List Building and List Management 00:00
      • 3.2 The Mailing List 07:21
      • 3.3 Quiz 00:00
    • Lesson 04 - Elements of an Email 07:05
      • 4.1 Email Marketing Foundations: Elements of a Email 00:00
      • 4.2 Elements of an Email 07:05
      • 4.3 Quiz 00:00
    • Lesson 05 - Measurement 05:57
      • 5.1 Email Marketing Foundations: Process of Measuring Email 00:00
      • 5.2 Process of Measuring Email 05:57
      • 5.3 Quiz 00:00
    • Lesson 06 - Marketing Automation 20:17
      • 6.1 Email Marketing Foundations: Marketing Automation 00:00
      • 6.2 Marketing Automation 06:14
      • 6.3 Email Marketing Foundations: Introduction to Autoresponders 00:00
      • 6.4 Introduction to Autoresponders 07:12
      • 6.5 Email Marketing Foundations: Conversation Marketing 00:00
      • 6.6 Conversation Marketing 06:51
      • 6.7 Quiz 00:00
    • Lesson 07 - Email and Other Disciplines 03:22
      • 7.1 Email Marketing Foundations: Integrating Email with Other Disciplines 00:00
      • 7.2 Email and Other Disciplines 03:22
    • Lesson 08 - Email Marketing Foundations Test 00:00
      • 8.1 Quiz 00:00
    • Lesson 09 - Course Feedback 00:00
      • Course Feedback 00:00
    • Lesson 01 - Introduction to Mobile Marketing 13:12
      • 1.1 Mobile Marketing Foundations: Introduction to Mobile Marketing 00:00
      • 1.2 Introduction to Mobile Marketing 13:12
      • 1.3 Quiz 00:00
    • Lesson 02 - Products and Services 19:30
      • 2.1 Mobile Marketing Foundations: Mobile Products and Services 00:00
      • 2.2 Mobile Products Services 19:30
      • 2.3 Quiz 00:00
    • Lesson 03 - Incentives and Loyalty Programs 12:48
      • 3.1 Mobile Marketing Foundations: Incentives and Loyalty Programs 00:00
      • 3.2 Incentives Loyalty Programs 12:48
      • 3.3 Quiz 00:00
    • Lesson 04 - Location Opportunities 12:51
      • 4.1 Mobile Marketing Foundations: Location Opportunities 00:00
      • 4.2 Location Opportunities 12:51
      • 4.3 Quiz 00:00
    • Lesson 05 - Mobile Advertising 15:05
      • 5.1 Mobile Marketing Foundations: Mobile Advertising 00:00
      • 5.2 Mobile Advertising 15:05
      • 5.3 Quiz 00:00
    • Lesson 06 - Mobile Audiences 10:52
      • 6.1 Mobile Marketing Foundations: Communicating with Mobile Audiences 00:00
      • 6.2 Communicating with Mobile Audiences 10:52
    • Lesson 07 - Rules and Regulations 09:35
      • 7.1 Mobile Marketing Foundations: Rules and Regulations 00:00
      • 7.2 Rules and Regulations 09:35
    • Lesson 08 - Mobile Measurement 07:00
      • 8.1 Mobile Marketing Foundations: Mobile Measurement 00:00
      • 8.2 Mobile Measurement 07:00
      • 8.3 Quiz 00:00
    • Lesson 09 - Mobile and Other Disciplines 08:41
      • 9.1 Mobile Marketing Foundations: Integrating Mobile with Other Disciplines 00:00
      • 9.2 Integrating Mobile with Other Disciplines 08:41
    • Lesson 10 - Mobile Marketing Foundations Test 00:00
      • 10.1 Quiz 00:00
    • Lesson 11 - Course Feedback 00:00
      • Course Feedback 00:00
    • Lesson 01 - Introduction to PPC 24:34
      • 1.1 PPC Foundations: Introduction to PPC 00:00
      • 1.2 Introduction to PPC 11:46
      • 1.3 PPC Foundations: Psychology of Search 00:00
      • 1.4 Psychology of Search 12:48
      • 1.5 Quiz 00:00
    • Lesson 02 - Account Hierarchy & Structure 05:54
      • 2.1 PPC Foundations: Account Hierarchy & Structure 00:00
      • 2.2 Account Hierarchy & Structure 05:54
      • 2.3 Quiz 00:00
    • Lesson 03 - The Buying Funnel 29:16
      • 3.1 PPC Foundations: The Buying Funnel, Part 1: Funnel Structure 00:00
      • 3.2 The Buying Funnel, Part 1: Funnel Structure 17:10
      • 3.3 PPC Foundations: The Buying Funnel, Part 2: Examples & Tips 00:00
      • 3.4 The Buying Funnel, Part 2: Examples & Tips 12:06
      • 3.5 Quiz 00:00
    • Lesson 04 - The PPC Auction 15:36
      • 4.1 PPC Foundations: The Paid Search Auction 00:00
      • 4.2 The Paid Search Auction 15:36
      • 4.3 Quiz 00:00
    • Lesson 05 - PPC Targeting Options 10:24
      • 5.1 PPC Foundations: Targeting Options 00:00
      • 5.2 Targeting Options 10:24
      • 5.3 Quiz 00:00
    • Lesson 06 - Keyword Research 22:26
      • 6.1 PPC Foundations: Introducing Keywords 00:00
      • 6.2 Introducing Keywords 22:26
      • 6.3 Quiz 00:00
    • Lesson 07 - Creating Compelling Ads 15:39
      • 7.1 PPC Foundations: Creating Compelling Ads 00:00
      • 7.2 Creating Compelling Ads 15:39
      • 7.3 Quiz 00:00
    • Lesson 08 - Measuring Goals & Bidding Options 08:50
      • 8.1 PPC Foundations: Measuring Goals & Bidding Options 00:00
      • 8.2 Measuring Goals & Bidding Options 08:50
      • 8.3 Quiz 00:00
    • Lesson 09 - PPC Audit 04:25
      • 9.1 PPC Foundations: PPC Account Audit 00:00
      • 9.2 PPC Account Audit 04:25
    • Lesson 10 - Integrating PPC with Other Disciplines 09:21
      • 10.1 PPC Foundations: Integrating PPC with Other Disciplines 00:00
      • 10.2 Integrating PPC with Other Disciplines 09:21
    • Lesson 11 - PPC Foundations Test 00:00
      • 11.1 Quiz 00:00
    • Lesson 12 - Course Feedback 00:00
      • 12.1 Course Feedback 00:00
    • Lesson 01 - Introduction to Conversion Optimization 14:22
      • 1.1 Introduction 00:00
      • 1.2 Introduction to Conversion Optimization 03:16
      • 1.3 Traits of Successful Organizations 00:00
      • 1.4 Traits of Successful Organizations 11:06
      • 1.5 Quiz 00:00
    • Lesson 02 - Building Momentum 05:52
      • 2.1 Conversion Optimization Foundations: Leveraging Scent AIDAS 00:00
      • 2.2 Building Momentum 05:52
      • 2.3 Quiz 00:00
    • Lesson 03 - Understanding Personas 05:46
      • 3.1 Conversion Optimization Foundations: Understanding Personas 00:00
      • 3.2 Understanding Personas 05:46
      • 3.3 Quiz 00:00
    • Lesson 04 - Landing Pages 04:03
      • 4.1 Conversion Optimization Foundations: Landing Pages 00:00
      • 4.2 Landing Pages 04:03
    • Lesson 05 - Copywriting 10:52
      • 5.1 Conversion Optimization Foundations: 5 Simple Copywriting Tips 00:00
      • 5.2 Copywriting 10:52
    • Lesson 06 - Designing for Conversion 07:38
      • 6.1 Conversion Optimization Foundations: Designing for Conversion 00:00
      • 6.2 Designing for Conversion 07:38
      • 6.3 Quiz 00:00
    • Lesson 07 - The Conversion Trinity 09:04
      • 7.1 Conversion Optimization Foundations: The Conversion Trinity 00:00
      • 7.2 The Conversion Trinity 09:04
      • 7.3 Quiz 00:00
    • Lesson 08 - Integrating Conversion with Other Disciplines 08:51
      • 8.1 Conversion with Other Disciplines 00:00
      • 8.2 Integrating Conversion with Other Disciplines 08:51
    • Lesson 09 - Conversion Optimization Foundations Test 00:00
      • 9.1 Quiz 00:00
    • Lesson 10 - Course Feedback 00:00
      • Course Feedback 00:00
    • Lesson 01 - Introduction to Web Analytics 15:31
      • 1.1 Web Analytics Foundations: Introduction to Web Analytics 00:00
      • 1.2 Introduction to Web Analytics 06:52
      • 1.3 Web Analytics Foundations: Web Analytics 2.0 00:00
      • 1.4 Web Analytics 2.0 08:39
      • 1.5 Quiz 00:00
    • Lesson 02 - Key Performance Indicators 26:37
      • 2.1 Web Analytics Foundations: Key Performance Indicators (KPIs) 00:00
      • 2.2 Key Performance Indicators (KPIs) 16:15
      • 2.3 Web Analytics Foundations: KPI Examples 00:00
      • 2.4 KPI Examples 10:22
      • 2.5 Quiz 00:00
    • Lesson 03 - Segmentation 15:58
      • 3.1 Web Analytics Foundations: Segmentation 00:00
      • 3.2 Segmentation 15:58
      • 3.3 Quiz 00:00
    • Lesson 04 - Qualitative Data 09:00
      • 4.1 Web Analytics Foundations: Qualitative Data with Surveys 00:00
      • 4.2 Qualitative Data with Surveys 09:00
    • Lesson 05 - Experimentation and Testing 09:21
      • 5.1 Web Analytics Foundations: Experimentation and Testing 00:00
      • 5.2 Experimentation and Testing 09:21
      • 5.3 Quiz 00:00
    • Lesson 06 - Competitive Intelligence 07:42
      • 6.1 Web Analytics Foundations: Competitive Intelligence 00:00
      • 6.2 Competitive Intelligence 07:42
      • 6.3 Quiz 00:00
    • Lesson 07 - Campaign Tracking 06:36
      • 7.1 Web Analytics Foundations: Campaign Tracking 00:00
      • 7.2 Campaign Tracking 06:36
      • 7.3 Quiz 00:00
    • Lesson 08 - Organizational Maturity 12:07
      • 8.1 Web Analytics Foundations: Organizational Maturity 00:00
      • 8.2 Organizational Maturity 12:07
    • Lesson 09 - Multi-Channel Attribution 09:59
      • 9.1 Web Analytics Foundations: Multi-Channel Attribution 00:00
      • 9.2 Multi-Channel Attribution 09:59
      • 9.3 Quiz 00:00
    • Lesson 10 - Web Analytics Foundations Test 00:00
      • 10.1 Quiz 00:00
    • Lesson 11 - Course Feedback 00:00
      • 11.1 Course Feedback 00:00
    • The Next Step 05:11
      • The Next Step 05:11
    • Lesson 1 - Google Analytics: Advanced Table Filtering 09:48
      • 1.1 Overview 00:00
      • 1.2 Introduction 00:16
      • 1.3 Efficient "Inline" Analysis 02:27
      • 1.4 Building a Table 01:16
      • 1.5 Demonstrating Results 05:44
      • 1.6 Thank You 00:05
    • Lesson 2 - Google Analytics: Analytics Intelligence 15:12
      • 2.1 Overview 00:00
      • 2.2 Introduction 00:17
      • 2.3 Identifying Unknown Unknowns 02:50
      • 2.4 Using Intelligence 06:41
      • 2.5 Analyze with Intelligence 05:19
      • 2.6 Thank You 00:05
    • Lesson 3 - Google Analytics: Mobile Application Tracking 08:19
      • 3.1 Overview 00:00
      • 3.2 Introduction 01:05
      • 3.3 The App 01:47
      • 3.4 Coding for the App 02:15
      • 3.5 App Data to GA 03:12
    • Lesson 4 - Google Analytics: Multiple Goals and Goal Types 09:32
      • 4.1 Overview 00:00
      • 4.2 Introduction 00:25
      • 4.3 Goals Overview 01:21
      • 4.4 What Are Your Goals? 01:20
      • 4.5 Pageviews Goal 01:41
      • 4.6 Time on Site Goal 04:45
    • Lesson 5 - Google Analytics: Tracking Unique Visitors 09:37
      • 5.1 Overview 00:00
      • 5.2 Introduction 00:10
      • 5.3 Overview 01:29
      • 5.4 Customizing Reports 05:28
      • 5.5 Tracking Visitors 02:30
    • Lesson 6 - Google Analytics: Custom Data Alerts 10:11
      • 6.1 Overview 00:00
      • 6.2 Introduction 00:28
      • 6.3 Value of Custom Alerts 01:06
      • 6.4 How It Works 02:57
      • 6.5 More Settings 02:30
      • 6.6 Getting Creative 03:04
      • 6.7 Thank You 00:06
    • Lesson 7 - Identify the Known Unknowns & Leverage Custom Alerts 30:32
      • 7.1 Overview 00:00
      • 7.2 Introduction 00:12
      • 7.3 Metrics & Reports 01:24
      • 7.4 Knowns & Unknowns 01:25
      • 7.5 Custom Alerts 04:32
      • 7.6 Prerequisites 02:17
      • 7.7 Focus on the Important 03:23
      • 7.8 Upstream Activity 05:37
      • 7.9 Delightful Outcomes 03:02
      • 7.10 Dig Deeper 05:15
      • 7.11 Content Triggers 02:41
      • 7.12 Now Go Rock it! 00:44
    • Lesson 8 - UTM Tracking Parameters, Part 1: Tracking Parameter Concepts 16:09
      • 8.1 Overview 00:00
      • 8.2 Introduction 00:44
      • 8.3 Overview of Tracking Parameters 04:26
      • 8.4 Example of Ad with Parameters 01:45
      • 8.5 Anatomy of URL with Parameters 03:25
      • 8.6 How GA Categorizes Traffic 03:14
      • 8.7 GA Documentation 01:05
      • 8.8 Best Practices for Parameters 01:21
      • 8.9 Thank You 00:09
    • Lesson 9 - UTM Tracking Parameters, Part 2: Tracking Parameter Examples 21:18
      • 9.1 Overview 00:00
      • 9.2 Introduction 00:26
      • 9.3 Display Ad Examples 04:35
      • 9.4 Reporting 07:11
      • 9.5 Newsletter Examples 01:55
      • 9.6 Social Media Examples 04:28
      • 9.7 Diagnosing Problems 02:07
      • 9.8 Thank You 00:36
    • Lesson 10 - Universal Analytics 33:19
      • 10.1 Overview 00:00
      • 10.2 Introduction 00:42
      • 10.3 Why Universal Analytics? 03:52
      • 10.4 What is Universal Analytics? 01:49
      • 10.5 Universal Analytics: Three Parts 03:13
      • 10.6 User ID Override 04:51
      • 10.7 User ID Tracking 03:57
      • 10.8 Dimension Widening 03:04
      • 10.9 Dimension Widening: In Depth 03:17
      • 10.10 Measurement Protocol 05:12
      • 10.11 More Benefits 02:24
      • 10.12 Conclusion 00:58
    • Lesson 11 - Enhanced Ecommerce 35:12
      • 11.1 Overview 00:00
      • 11.2 Introduction 00:16
      • 11.3 Checkout Funnel Report 01:32
      • 11.4 Shopping Behavior Analysis 03:16
      • 11.5 Segmenting Shopping Behavior 04:37
      • 11.6 Coding 01:31
      • 11.7 Deep User Path Detail 01:09
      • 11.8 Segmentation 01:41
      • 11.9 Deep Product Detail 04:19
      • 11.10 Product Refund Amount 01:31
      • 11.11 Market Basket Analysis 01:07
      • 11.12 Product Lists 03:58
      • 11.13 Internal Promotions 05:39
      • 11.14 Coupons 01:58
      • 11.15 Remarketing 01:20
      • 11.16 Thank You 01:18
    • Lesson 01 - Introduction to AdWords 10:53
      • 1.1 Lesson 01 - Introduction to AdWords 00:44
      • 1.2 What is AdWords? 01:54
      • 1.3 How AdWords Works 03:56
      • 1.4 Google's Networks 01:27
      • 1.5 Targeting Options 01:11
      • 1.6 Key Takeaways 01:41
    • Lesson 02 - Account Structure 14:47
      • 2.1 Lesson 02 - AdWords Account Structure 00:42
      • 2.2 Overview of the AdWords Account Structure 04:04
      • 2.3 Campaign Type Uses 02:23
      • 2.4 Campaign Organization 02:05
      • 2.5 Ad Group Organization 03:02
      • 2.6 Key Takeaways 02:31
    • Lesson 03 - Keywords & Match Types 16:51
      • 3.1 Keywords & Match Types 00:46
      • 3.2 Overview of Match Types 00:56
      • 3.3 The Match Types 08:44
      • 3.4 Negative Keywords 02:42
      • 3.5 Search Terms Report 01:21
      • 3.6 Key Takeaways 02:22
    • Lesson 04 - Creating Text & Search Ads 12:08
      • 4.1 Creating Text & Search Ads 00:42
      • 4.2 Text Ads 07:43
      • 4.3 Other Search Ads 01:40
      • 4.4 Key Takeaways 02:03
    • Lesson 05 - Ad Extensions 10:22
      • 5.1 Ad Extensions 00:44
      • 5.2 Ad Extensions 07:20
      • 5.3 Key Takeaways 02:18
    • Lesson 06 - Display Ads 06:05
      • 6.1 Display Ads 00:30
      • 6.2 Display Ad Formats 04:06
      • 6.3 Key Takeaways 01:29
    • Lesson 07 - Display Targeting 11:18
      • 7.1 Display Targeting 00:41
      • 7.2 Contextual Targeting 02:08
      • 7.3 Audience Targeting 03:44
      • 7.4 Placement Targeting 01:23
      • 7.5 Key Takeaways 03:22
    • Lesson 08 - Campaign Types & Settings 21:24
      • 8.1 Campaign Types & Settings 00:55
      • 8.2 Location Targeting 03:12
      • 8.3 Language Targeting 01:47
      • 8.4 Daily Budgets and Bidding 03:47
      • 8.5 Ad Scheduling 02:31
      • 8.6 Other Targeting 02:35
      • 8.7 Campaign Types 04:14
      • 8.8 Key Takeaways 02:23
    • Lesson 09 - Advertising Metrics 16:15
      • 9.1 Advertising Metrics 00:43
      • 9.2 AdWords Metrics and Jargon 06:41
      • 9.3 Sale Metrics 02:11
      • 9.4 Measurement Based on Goals 04:05
      • 9.5 Key Takeaways 02:35
    • Lesson 10 - Bidding & Bid Modifiers 16:28
      • 10.1 Bid Methods & Bid Modifiers 00:35
      • 10.2 Bid Methods 06:30
      • 10.3 Bid Modifiers 05:14
      • 10.4 Where to Set Bids 02:01
      • 10.5 Key Takeaways 02:08
    • Lesson 11 - Quality Score 12:28
      • 11.1 Quality Score 00:38
      • 11.2 What is Quality Score? 01:56
      • 11.3 Ad Rank 04:42
      • 11.4 Improving Quality Score 03:24
      • 11.5 Key Takeaways 01:48
    • Lesson 12 - AdWords Reports 11:36
      • 12.1 AdWords Reports 00:56
      • 12.2 The AdWords Interface 02:39
      • 12.3 Reporting Segments 01:44
      • 12.4 Dimensions Tab 01:51
      • 12.5 Other Useful Reports 02:21
      • 12.6 Key Takeaways 02:05
    • Lesson 13 - AdWords Tools 12:34
      • 13.1 AdWords Tools 00:57
      • 13.2 Tracking Conversions 02:11
      • 13.3 Campaign Planning Tools 03:36
      • 13.4 Management Tools 01:15
      • 13.5 Other Tools 02:32
      • 13.6 Key Takeaways 02:03
    • Lesson 14 - Optimizing Your Account 14:31
      • 14.1 Optimizing Your Account 00:40
      • 14.2 Improving ROI 10:57
      • 14.3 Branding Goals 00:52
      • 14.4 Key Takeaways 02:02
    • Lesson 01 - Facebook Advertising 36:46
      • 1.1 Facebook Advertising Part 1: Understanding Facebook Ads 00:00
      • 1.2 Understanding Facebook Ads 11:45
      • 1.3 Facebook Advertising Part 2: Choosing Your Ad Type 00:00
      • 1.4 Choosing Your Ad Type 09:49
      • 1.5 Facebook Advertising Part 3: Facebook Ad Targeting 00:00
      • 1.6 Facebook Ad Targeting 15:12
    • Lesson 02 - Facebook Marketing 1:23:04
      • 2.1 Facebook Marketing Part 1: Understanding Facebook 00:00
      • 2.2 Understanding Facebook 17:09
      • 2.3 Facebook Marketing Part 2: Getting Started on Facebook 00:00
      • 2.4 Getting Started on Facebook 28:25
      • 2.5 Facebook Marketing Part 3: Understanding the Facebook Algorithm News Feed 00:00
      • 2.6 Understanding the Facebook Algorithm News Feed 25:25
      • 2.7 Facebook Marketing Part 4: Integrating Facebook with Other Efforts 00:00
      • 2.8 Integrating Facebook with Other Efforts 12:05
    • Lesson 01 - YouTube and Video Marketing 55:21
      • 1.1 YouTube and Video Marketing, Part 1: Establishing a Video Marketing Strategy 00:00
      • 1.2 Part 1: Establishing a Video Marketing Strategy 14:54
      • 1.3 YouTube and Video Marketing, Part 2: Gaining Exposure and Measuring Impact 00:00
      • 1.4 Part 2: Gaining Exposure and Measuring Impact 14:21
      • 1.5 YouTube and Video Marketing, Part 3: Leveraging Mobile Video 00:00
      • 1.6 Part 3: Leveraging Mobile Video 13:15
      • 1.7 YouTube and Video Marketing, Part 4: Promoting and Measuring Mobile Video 00:00
      • 1.8 Part 4: Promoting and Measuring Mobile Video 12:51
    • Introduction to Twitter Advertising 12:48
      • 1.1 Introduction 01:29
      • 1.2 How is Twitter Unique 01:17
      • 1.3 Difference Between Twitter and Facebook 00:30
      • 1.4 Why Use Twitter 00:46
      • 1.5 Twitter for Business 01:12
      • 1.6 Introduction to Twitter Ads 01:29
      • 1.7 Objective of Twitter Ads 00:38
      • 1.8 Twitter Ads Bidding 00:30
      • 1.9 Targetting Audience 01:46
      • 1.10 Targetting Example - Dating Aps 01:07
      • 1.11 Tailored Targetting 02:04
    • Getting Started with Twitter Ads 12:20
      • 2.1 Introduction 00:13
      • 2.2 Step 1 - Twitter Followers Campaign 01:56
      • 2.3 Step 2 - Driving Conversions 01:53
      • 2.4 Twitter Audience Platform 01:39
      • 2.5 Example - Driving Conversion through Follower Campaign 00:36
      • 2.6 Step 3 - Promoted Trends 05:07
      • 2.7 Promoted Trends Pricing 00:56
    • Twitter Ad Campaigns 13:21
      • 3.1 Setting Up a Campaign 03:05
      • 3.2 Select Audience 01:00
      • 3.3 Campaign Targetting 04:06
      • 3.4 Setting a Budget 01:40
      • 3.5 Creatives Selection 03:30
    • Twitter Analytics 14:07
      • 4.1 Understanding Twitter Analytics Dashboard 06:52
      • 4.2 Setting up the Conversion Tag 03:46
      • 4.3 Building a Tailored Audience List 03:29
    • Case Studies Tips and Best Practices 18:31
      • 5.1 Case Study 1 - Fred Hollows Foundation 04:14
      • 5.2 Case Study 2 - MAGICSEWA 02:37
      • 5.3 Tips and Tricks of creating an Effective Tweet 05:24
      • 5.4 Best Practices and Testing Plans to Increase Performance 05:11
      • 5.5 Summary 00:25
      • 5.6 Conclusion 00:40
    • Digital Marketing Strategy 2:02:52
      • 1.1 Creating a Digital Marketing 12:27
      • 1.2 Targeting Audience 10:43
      • 1.3 Plan the Right Channel Mix 41:21
      • 1.4 Campaign Management 32:36
      • 1.5 Campaign Measurement 25:45
      • Course Feedback 00:00
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    Exam & certification

    • How will I become a Digital Marketing Certified Associate?

      To become a Digital Marketing Certified Associate, you must fulfill both of the following criteria:
      • Successfully complete the four projects that are part of the course work within 4 months. Submit the deliverables of the project in the LMS which will be evaluated by the lead trainer.
      • Pass the Digital Marketing Certified Associate examination with a minimum score of 70%. The DMCA online exam consists of 50 multiple choice questions that must be answered within 60 minutes.

    • How will I earn the Twitter Advertising Certification?

      After completing the course you will receive Simplilearn’s certification in Twitter advertising.

    • How will I earn the Google Analytics Certification?

      Once you’ve completed the DMCA course, you’ll need to register on the Google Analytics Academy website. From there, you’ll sign up to take the Google Analytics Qualification Exam, which consists of 70 true/false and multiple choice questions that must be answered within 90 minutes. To pass the exam, you must receive a minimum score of 80%. The certification is valid for 18 months.

    • How will I earn the Google AdWords Certification?

      Once you’ve completed the DMCA course, you’ll need to register as a Google Partner. On the Google Partners site, you’ll sign up to take the Google AdWords Fundamentals Exam, which consists of 100 multiple choice questions that must be answered within 90 minutes. To pass the exam, you must receive a minimum score of 80%. The certification is valid for 12 months.

    • How will I earn the Facebook Blueprint Certification?

      After you’ve completed the DMCA course, you’ll need to register for Facebook Blueprint. On that site, you’ll take the Facebook Blueprint Exam, which consists of 34 eLearning modules that each have a few questions. There is no time limit for this exam.

    • How will I earn the YouTube Certification?

      Once you’ve completed the DMCA course, you’ll need to register for the YouTube Certification. On that site, you’ll sign up to take the YouTube Certification Exam, which consists of 100 multiple choice questions that must be answered within 120 minutes.

    • What projects will I work on as part of the course?

      Digital marketing training is incomplete without practical learning. In this course, you will work on four live projects of 10 hours each that will provide you hands-on digital marketing experience. The project will put you in charge of a website. You’ll use various digital marketing tools to execute your digital marketing strategy.
      Project 1: Google Analytics & SEO: You will set up your business website, ensure proper SEO, and enable Google Analytics to analyze its performance.
      Project 2: Google AdWords: You will design a Google AdWords campaign to increase relevant paid search traffic to your website.
      Project 3: Facebook Marketing: You will run a Facebook Marketing campaign for your website as well as maintain the Facebook page for your website to ensure brand visibility and engagement.
      Project 4: YouTube and Video Marketing: You will run a YouTube Marketing campaign for your website as well as maintain your YouTube channel.

    Reviews

    I like the course very much. I was very afraid at the start of the course because I work full-time and run my image consulting business part-time and could not imagine that I would be able to complete my class work. I was afraid that I would not be able to keep up. But this has not been an issue so far. Trainers are very encouraging ! and works hard to make sure that all of our questions are answered.

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    The course is awesome!

    This course is very valuable for me professionally. We have great interaction with trainers, who are very prompt to answer our questions. They provide many examples on all topics. I like all the tools recommended. The course is packed with great information which anyone can use right away to advance their digital marketing efforts. Excellent training!

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    The course is so creative, I enjoyed it... It's like learning a new language. Although I had some knowledge with regards to how a digital media campaign is created, the training has opened my eyes to the possibility that one can build a brand through digital marketing. The creative process is very interesting.

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    The training is very easy to understand and follow. Content and LMS are excellent and the trainer is very knowledgable. I love this course.

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    The training is really targeted and spot-on...and I can apply the learnings to my job right away! The training offers practical tools and techniques in addition to the high-level view. I really like it.

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    This course provided me with a complete understanding of the fundamentals of Digital Marketing. I liked the focus on execution tools such as Google Analytics, Google AdWords, Facebook and YouTube.

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    It is a great course to master the fundamentals of digital marketing. The content quality is very good and it is up to date. It also provides knowledge about tools, strategies and management in digital marketing.

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    Descriptive & Quality content. Many tools available to learn and excel.

    I like this course for it's detailed structure and the fact that it has live projects.

    The course is very well designed.

    Very interesting course. The content is nicely put together and presented

    The training explains all the digital marketing concepts in detail.

    Practical sessions! Trainer shares his knowledge very well.

    Excellent training sessions with much practical approach.

    Course advisor

    Lilach Bullock Forbes Top Women Social Media Influencer

    Highly regarded on the world speaker circuit, Lilach Bullock has graced Forbes and Number 10 Downing Street with her presence! She was listed in Forbes as one of the top 20 women social media power influencers and was crowned the Social Influencer of Europe by Oracle.

    Stéphane Hamel Google Product Strategy Expert

    Stéphane Hamel is a Google Product Strategy/Expert and is named the Most Influential Industry Contributor by the Digital Analytics Association. He has made significant contributions to the industry, including creating the Digital Analytics Maturity Model.

    FAQs

    • Who are the trainers for the Live Classroom?

      The trainers are Digital Marketing experts who will provide you with the requisite skillsets to ace Digital Marketing. One of our Digital Marketing trainer is Nick Bathla. His brief profile:
      • Digital Marketing Regional Trainer at GOOGLE
      • Digital Marketing Lead Trainer at GoDaddy
      • CMO at YO! Creations
      • Member of American Marketing Association and Canadian Marketing Association 

    • What certification will I receive after completing the training?

      After you have completed the DMCA course, you’ll receive a course completion certificate. You can then take the certification exams offered by OMCA, Google Analytics, Google AdWords, Facebook Blueprint, and YouTube.

    • What is Online Classroom training?

      Online classroom training is training conducted via online live streaming of a class. The classes are attended by a global audience, which can enrich your learning experience.

    • Is this live training, or will I watch pre-recorded videos?

      All the classes are live. They are interactive sessions that enable you to ask questions and participate in discussions during the class time. We do, however, provide recordings of each session you attend for your future reference.

    • Can I cancel my enrollment? Will I get a refund?

      Yes, you can cancel your enrolment. We provide a complete refund after deducting the administration fee. To know more, please go through our Refund Policy.

    • How will I get my course completion certificate from Simplilearn?

      The Digital Marketing Certified Associate Course offers various certifications:
      • Course completion certificate after completion of at least 85% of the eLearning course
      • Experience Certificate after submission of projects as per course requirements
      • Successfully meeting the project evaluation criteria set by our experts
      • OMCA, Google Analytics, Google AdWords, Facebook Blueprint and YouTube certifications will be provided by the respective websites.

    • What payment options are available?

      Payments can be made using any of the following options. You will be emailed a receipt after the payment is made.
      • Visa Credit or Debit card
      • MasterCard
      • American Express
      • Diner’s Club
      • PayPal

    • What tools do I need to attend the training sessions?

      The tools you’ll need to attend training are fairly basic:
      • Windows: any version newer than Windows XP SP3
      • Mac: any version newer than OSX 10.6
      • Internet speed: Preferably faster than 512 Kbps
      • Headset, speakers, microphone: You’ll need headphones or speakers to hear clearly, as well as a microphone to talk to the others. You can use a headset with a built-in microphone, or separate speakers and microphone.

    • I’d like to learn more about this training program. Who should I contact?

      Contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives will be able to give you more details.

    Contact Us

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