Batch of 8 All Batches
  • Batch 1

    Jun 03 - Jul 09 (12 Days)
    • Jun
    • Fri 03
    • Sat 04
    • Fri 10
    • Sat 11
    • Fri 17
    • Sat 18
    • Jun
    • Fri 24
    • Sat 25
    • Jul
    • Fri 01
    • Sat 02
    • Fri 08
    • Sat 09

    Time (CDT)22:30 - 02:30

  • Batch 2 (Weekend Batch)

    Jun 11 - Jul 17 (12 Days)
    • Jun
    • Sat 11
    • Sun 12
    • Sat 18
    • Sun 19
    • Sat 25
    • Sun 26
    • Jul
    • Sat 02
    • Sun 03
    • Sat 09
    • Sun 10
    • Sat 16
    • Sun 17

    Time (CDT)09:00 - 13:00

  • Batch 3

    Jun 17 - Jul 23 (12 Days)
    • Jun
    • Fri 17
    • Sat 18
    • Fri 24
    • Sat 25
    • Jul
    • Fri 01
    • Sat 02
    • Fri 08
    • Sat 09
    • Fri 15
    • Sat 16
    • Jul
    • Fri 22
    • Sat 23

    Time (CDT)22:30 - 02:30

  • Batch 4

    Jun 20 - Jul 11 (16 Days)
    • Jun
    • Mon 20
    • Tue 21
    • Wed 22
    • Thu 23
    • Fri 24
    • Mon 27
    • Jun
    • Tue 28
    • Wed 29
    • Thu 30
    • Jul
    • Fri 01
    • Mon 04
    • Tue 05
    • Wed 06
    • Thu 07
    • Fri 08
    • Jul
    • Mon 11

    Time (CDT)09:30 - 12:30

  • Batch 5 (Weekend Batch)

    Jul 02 - Aug 07 (12 Days)
    • Jul
    • Sat 02
    • Sun 03
    • Sat 09
    • Sun 10
    • Sat 16
    • Sun 17
    • Jul
    • Sat 23
    • Sun 24
    • Sat 30
    • Sun 31
    • Aug
    • Sat 06
    • Sun 07

    Time (CDT)09:00 - 13:00

  • Batch 6

    Jul 08 - Aug 13 (12 Days)
    • Jul
    • Fri 08
    • Sat 09
    • Fri 15
    • Sat 16
    • Fri 22
    • Sat 23
    • Jul
    • Fri 29
    • Sat 30
    • Aug
    • Fri 05
    • Sat 06
    • Fri 12
    • Sat 13

    Time (CDT)22:30 - 02:30

  • Batch 7

    Jul 15 - Aug 20 (12 Days)
    • Jul
    • Fri 15
    • Sat 16
    • Fri 22
    • Sat 23
    • Fri 29
    • Sat 30
    • Aug
    • Fri 05
    • Sat 06
    • Fri 12
    • Sat 13
    • Fri 19
    • Sat 20

    Time (CDT)22:30 - 02:30

  • Batch 8

    Jul 18 - Aug 08 (16 Days)
    • Jul
    • Mon 18
    • Tue 19
    • Wed 20
    • Thu 21
    • Fri 22
    • Mon 25
    • Jul
    • Tue 26
    • Wed 27
    • Thu 28
    • Fri 29
    • Aug
    • Mon 01
    • Tue 02
    • Wed 03
    • Thu 04
    • Fri 05
    • Mon 08

    Time (CDT)09:30 - 12:30

  • To view info on all the batches scheduled for the course in next 90 days,
    please Download Full Schedule

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Key Features

MONEY BACK GUARANTEE

How this works :

At Simplilearn, we greatly value the trust of our patrons. Our courses were designed to deliver an effective learning experience, and have helped over half a million find their professional calling. But if you feel your course is not to your liking, we offer a 7-day money-back guarantee. Just send us a refund request within 7 days of purchase, and we will refund 100% of your payment, no questions asked!

For Self Placed Learning :

Raise refund request within 7 days of purchase of course. Money back guarantee is void if the participant has accessed more than 50% content.

For Instructor Led Training :

Raise refund request within 7 days of commencement of the first batch you are eligible to attend. Money back guarantee is void if the participant has accessed more than 50% content of an e-learning course or has attended Online Classrooms for more than 1 day.

  • 48 hours of Instructor-led Training
  • 39 hours of High Quality E-Learning content
  • 40 hours of project work
  • Dream team of Silicon Valley Authors
  • OMCA Exam fee worth USD 225 & 10 Simulation Exams included

About Course

  • What is this course about?

    Digital Marketing Certified Associate (DMCA) is designed to ensure that you are a complete Digital Marketer. You will learn digital marketing and be industry ready to qualify for high quality digital marketing team, or execute your own digital marketing campaigns. You will acquire requisite skillsets in digital marketing, as well as gain work experience in executing effective campaigns via implementation of real-life projects.

    This training will provide you hands-on experience in various Digital Marketing disciplines. It will prepare you for certification exams like OMCA (from OMCP), Google Analytics, Google AdWords, Facebook marketing and YouTube marketing.

  • Who are the course authors?

    Our digital marketing courses have been created by a dream team of digital marketing gurus, best-selling authors, Silicon Valley industry experts and university faculty to provide an unmatched learning experience.
     
    Avinash Kaushik is the Digital Marketing Evangelist for Google and the co-founder of Market Motive. Through his blog, Occam’s Razor, and his best-selling books, “Web Analytics 2.0″ and “Web Analytics: An Hour A Day”, Avinash has become recognized as an authoritative voice on web analytics.




    Bryan Eisenberg is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?” and “Always Be Testing”.




     
    Jennifer Evans Cario is President of SugarSpun Marketing, and a social media strategist. She also serves as Adjunct Professor for Rutgers University‘s online Social Media Mini MBA program. She is the author of three books, including “Pinterest Marketing: An Hour a Day”.



     
    Greg Jarboe is the author of “YouTube and Video Marketing: An Hour a Day”, and writes for Search Engine Watch and ReelSEO.





     
    Brad Geddes is the author of “Advanced Google Adwords”, and founder of Certified Knowledge, an online source where the Paid Search community comes together for PPC training, tools, and advice.




     
    Matt Bailey is the founder and president of SiteLogic, and the author of “Internet Marketing An Hour A Day”.





     
    Jeff Hasen is the founder and president of mobile consultancy Gotta Mobilize and author of two books, “The Art of Mobile Persuasion” and “Mobilized Marketing”.





    Dany Dover is the author of “Search Engine Optimization (SEO) Secrets” and the former lead SEO at Moz

  • What are the course objectives?

    By the end of this training you will be able to:
    • Internalize the various domains of Digital Marketing - SEO, Social Media Marketing, PPC, Conversion Optimization, Web Analytics, Content Marketing, Mobile Marketing, Email Marketing, etc.
    • Master Digital Marketing execution tools - Google Analytics, Google AdWords, Facebook Marketing, YouTube Marketing, etc.
    • Gain real-life experience through projects on Google Analytics, Google AdWords, Facebook Marketing and YouTube Marketing
    • Formulate, plan and execute effective Digital Marketing campaigns
    • Prepare for top digital marketing certification OMCA along with Google Analytics, Google AdWords, Facebook Marketing and YouTube Marketing certifications.

  • Who should do this course?

    Digital Marketing is a growing industry that offers huge career opportunities for individuals. This certification is most suited for:
    • Aspiring Digital Marketers, to gain entry into the digital marketing industry in the roles of Social Media Analyst, SEO Analyst, Digital Marketing Executive, etc.
    • Traditional Marketers, to stay up-to-date in an increasingly digital world
    • Business Owners/ Entrepreneurs, to implement effective digital marketing campaigns for business growth

  • What is the Expert Guidance & Teaching Assistance provided by Simplilearn?

    Expert Guidance:
    • Live Mentoring Sessions: Interact with subject matter experts in live monthly sessions to resolve your queries regarding project implementation and the course in general
    • Forum Guidance: Access industry experts & seek their inputs regarding technical concepts, projects and case-studies on the Simplilearn forum.
    Teaching Assistance:
    • Project Assistance: Resolve your queries related to solving & completing projects which are part of the course by interacting with our qualified teaching assistants
    • Technical Assistance: Resolve your queries related to technical, installation, administration issues of tools used in the course. In case of critical issues, support will be rendered through remote desktop
    • Digital Marketing : Queries related to Digital Marketing solving & completing Projects, case-studies which are part of Digital Marketing Certified Associate course offered by Simplilearn.

  • Trusted By Industry Leading Marketing Teams

Course Syllabus

    • Introduction 27:27
      • Introduction 27:27
    • Lesson 01 - Introduction to SEO 12:01
      • 1.1 SEO Foundations Introduction to SEO 00:00
      • 1.2 Introduction to SEO 07:05
      • 1.3 SEO Foundations A Model of Search Engines 00:00
      • 1.4 A Model of Search Engines 04:56
      • 1.5 Quiz 00:00
    • Lesson 02 - On-Page Optimization 16:01
      • 2.1 SEO Foundations On-Page Optimization 00:00
      • 2.2 On-Page Optimization 16:01
      • 2.3 Quiz 00:00
    • Lesson 03 - Off-Site Optimization 10:26
      • 3.1 SEO Foundations Off-Site Optimization Link Building 00:00
      • 3.2 Off-Site Optimization Link Building 10:26
      • 3.3 Quiz 00:00
    • Lesson 04 - Duplicate Content 05:07
      • 4.1 SEO Foundations Duplicate Content 00:00
      • 4.2 Duplicate Content 05:07
      • 4.3 Quiz 00:00
    • Lesson 05 - Keyword Research and Competitive Intelligence 13:56
      • 5.1 SEO Foundations Keyword Research Competitive Analysis 00:00
      • 5.2 Keyword Research Competitive Analysis 13:56
      • 5.3 Quiz 00:00
    • Lesson 06 - Design and Architecture 06:18
      • 6.1 SEO Foundations Design Architecture 00:00
      • 6.2 Design Architecture 06:18
      • 6.3 Quiz 00:00
    • Lesson 07 - Local SEO 07:26
      • 7.1 SEO Foundations Local SEO 00:00
      • 7.2 Local SEO 07:26
      • 7.3 Quiz 00:00
    • Lesson 08 - SEO Measurement 04:50
      • 8.1 SEO Foundations SEO Measurement 00:00
      • 8.2 SEO Measurement 04:50
      • 8.3 Quiz 00:00
    • Lesson 09 - Algorithm Updates and SEO Changes 05:52
      • 9.1 SEO Foundations The Changing State of SEO 00:00
      • 9.2 The Changing State of SEO 05:52
    • Lesson 10 - Integrating SEO with Other Disciplines 04:32
      • 10.1 SEO Foundations Integrating SEO with Other Disciplines 00:00
      • 10.2 Integrating SEO with Other Disciplines 04:32
    • Lesson 11 - SEO Foundations Test 00:00
      • 11.1 Quiz 00:00
    • Lesson 12 - Course Feedback 00:00
      • Course Feedback 00:00
    • Lesson 01 - Introduction to Social Media 36:45
      • 1.1 Social Media Foundations: Understanding Social Media Strategy 00:00
      • 1.2 Understanding Social Media Strategy 18:55
      • 1.3 Social Media Foundations: Building a Social Media Strategy 00:00
      • 1.4 Building a Social Media Strategy 17:50
      • 1.5 Quiz 00:00
    • Lesson 02 - Making the Message Stick & Spread 12:48
      • 2.1 Social Media Foundations: Making the Message Stick & Spread 00:00
      • 2.2 Making the Message Stick & Spread 12:48
      • 2.3 Quiz 00:00
    • Lesson 03 - Social Media Channels 49:53
      • 3.1 Social Media Foundations: Blogs 00:00
      • 3.2 Blogs 09:41
      • 3.3 Social Media Foundations: Microblogging 00:00
      • 3.4 Microblogging 08:25
      • 3.5 Social Media Foundations: Social Networks 00:00
      • 3.6 Social Networks 13:38
      • 3.7 Social Media Foundations: Media Sharing Sites 00:00
      • 3.8 Media Sharing Sites 13:58
      • 3.9 Social Media Foundations: Social Review Sites 00:00
      • 3.10 Social Review Sites 04:11
      • 3.11 Quiz 00:00
    • Lesson 04 - Engaging with Influencers 18:38
      • 4.1 Social Media Foundations: Finding & Communicating with Influencers 00:00
      • 4.2 Finding & Communicating with Influencers 18:38
      • 4.3 Quiz 00:00
    • Lesson 05 - Listening and Reputation Management 09:05
      • 5.1 Social Media Foundations: Introduction to Reputation Management 00:00
      • 5.2 Introduction to Reputation Management 09:05
      • 5.3 Quiz 00:00
    • Lesson 06 - Social Media Measurement 08:44
      • 6.1 Social Media Foundations: Social Media Measurement 00:00
      • 6.2 Social Media Measurement 08:44
      • 6.3 Quiz 00:00
    • Lesson 07 - Integrating Social Media with Other Disciplines 04:47
      • 7.1 Social Media Foundations: Integrating Social with Other Disciplines 00:00
      • 7.2 Integrating Social with Other Disciplines 04:47
    • Lesson 08 - Social Media Foundations Test 00:00
      • 8.1 Quiz 00:00
    • Lesson 09 - Course Feedback 00:00
      • 9.1 Course Feedback 00:00
    • Lesson 01 - Introduction to Content Marketing 18:44
      • 1.1 Content Marketing Foundations What is Content Marketing 00:00
      • 1.2 Introduction to Content Marketing 18:44
      • 1.3 Quiz 00:00
    • Lesson 02 - Content Marketing Strategy 18:01
      • 2.1 Content Marketing Foundations Content Marketing Strategy 00:00
      • 2.2 Content Marketing Strategy 18:01
      • 2.3 Quiz 00:00
    • Lesson 03 - Overseeing a Content Marketing Program 13:20
      • 3.1 Who Oversees Content Marketing 00:00
      • 3.2 Overseeing a Content Marketing Program 13:20
      • 3.3 Quiz 00:00
    • Lesson 04 - Content Marketing Tactics 23:50
      • 4.1 Content Marketing Foundations Tactics Creating Content 00:00
      • 4.2 Content Marketing Tactics 23:50
      • 4.3 Quiz 00:00
    • Lesson 05 - Social Media Platforms 16:35
      • 5.1 Content Marketing Foundations Social Media Channels 00:00
      • 5.2 Social Media Platforms 16:35
    • Lesson 06 - Content Marketing Budget and Measurement 12:17
      • 6.1 Content Marketing Foundations Measurement Budget 00:00
      • 6.2 Content Marketing Budget and Measurement 12:17
      • 6.3 Quiz 00:00
    • Lesson 07 - Content Marketing Foundations Test 00:00
      • 7.1 Quiz 00:00
    • Lesson 08 - Course Feedback 00:00
      • Course Feedback 00:00
    • Lesson 01 - Introduction to Email Marketing 13:18
      • 1.1 Email Marketing Foundations Introduction to Email 00:00
      • 1.2 Introduction to Email 04:40
      • 1.3 Email Marketing Foundations Basic Terminology 00:00
      • 1.4 Basic Terminology 08:38
      • 1.5 Quiz 00:00
    • Lesson 02 - Spam 08:06
      • 2.1 Email Marketing Foundations Spam 00:00
      • 2.2 Spam 08:06
      • 2.3 Quiz 00:00
    • Lesson 03 - The Mailing List 07:21
      • 3.1 Email Marketing Foundations List Building List Management 00:00
      • 3.2 The Mailing List 07:21
      • 3.3 Quiz 00:00
    • Lesson 04 - Elements of an Email 07:05
      • 4.1 Email Marketing Foundations Elements of a Great Email 00:00
      • 4.2 Elements of an Email 07:05
      • 4.3 Quiz 00:00
    • Lesson 05 - Measurement 05:57
      • 5.1 Email Marketing Foundations Process of Measuring Email 00:00
      • 5.2 Process of Measuring Email 05:57
      • 5.3 Quiz 00:00
    • Lesson 06 - Marketing Automation 20:17
      • 6.1 Email Marketing Foundations Marketing Automation 00:00
      • 6.2 Marketing Automation 06:14
      • 6.3 Email Marketing Foundations Introduction to Autoresponders 00:00
      • 6.4 Introduction to Autoresponders 07:12
      • 6.5 Email Marketing Foundations Conversation Marketing 00:00
      • 6.6 Conversation Marketing 06:51
      • 6.7 Quiz 00:00
    • Lesson 07 - Email and Other Disciplines 03:22
      • 7.1 Email Marketing Foundations Integrating Email with Other Disciplines 00:00
      • 7.2 Email and Other Disciplines 03:22
    • Lesson 08 - Email Marketing Foundations Test 00:00
      • 8.1 Quiz 00:00
    • Lesson 09 - Course Feedback 00:00
      • Course Feedback 00:00
    • Lesson 01 - Introduction to Mobile Marketing 13:12
      • 1.1 Mobile Marketing Foundations Introduction to Mobile Marketing 00:00
      • 1.2 Introduction to Mobile Marketing 13:12
      • 1.3 Quiz 00:00
    • Lesson 02 - Products and Services 19:30
      • 2.1 Mobile Marketing Foundations Mobile Products Services 00:00
      • 2.2 Mobile Products Services 19:30
      • 2.3 Quiz 00:00
    • Lesson 03 - Incentives and Loyalty Programs 12:48
      • 3.1 Mobile Marketing Foundations Incentives Loyalty Programs 00:00
      • 3.2 Incentives Loyalty Programs 12:48
      • 3.3 Quiz 00:00
    • Lesson 04 - Location Opportunities 12:51
      • 4.1 Mobile Marketing Foundations Location Opportunities 00:00
      • 4.2 Location Opportunities 12:51
      • 4.3 Quiz 00:00
    • Lesson 05 - Mobile Advertising 15:05
      • 5.1 Mobile Marketing Foundations Mobile Advertising 00:00
      • 5.2 Mobile Advertising 15:05
      • 5.3 Quiz 00:00
    • Lesson 06 - Mobile Audiences 10:52
      • 6.1 Mobile Marketing Foundations Communicating with Mobile Audiences 00:00
      • 6.2 Communicating with Mobile Audiences 10:52
    • Lesson 07 - Rules and Regulations 09:35
      • 7.1 Mobile Marketing Foundations Rules Regulations 00:00
      • 7.2 Rules and Regulations 09:35
    • Lesson 08 - Mobile Measurement 07:00
      • 8.1 Mobile Marketing Foundations Mobile Measurement 00:00
      • 8.2 Mobile Measurement 07:00
      • 8.3 Quiz 00:00
    • Lesson 09 - Mobile and Other Disciplines 08:41
      • 9.1 Mobile Marketing Foundations Integrating Mobile with Other Disciplines 00:00
      • 9.2 Integrating Mobile with Other Disciplines 08:41
    • Lesson 10 - Mobile Marketing Foundations Test 00:00
      • 10.1 Quiz 00:00
    • Lesson 11 - Course Feedback 00:00
      • Course Feedback 00:00
    • Lesson 01 - Introduction to PPC 24:34
      • 1.1 PPC Foundations: Introduction to PPC 00:00
      • 1.2 Introduction to PPC 11:46
      • 1.3 PPC Foundations: Psychology of Search 00:00
      • 1.4 Psychology of Search 12:48
      • 1.5 Quiz 00:00
    • Lesson 02 - Account Hierarchy & Structure 05:54
      • 2.1 PPC Foundations: Account Hierarchy & Structure 00:00
      • 2.2 Account Hierarchy & Structure 05:54
      • 2.3 Quiz 00:00
    • Lesson 03 - The Buying Funnel 29:16
      • 3.1 PPC Foundations: The Buying Funnel, Part 1: Funnel Structure 00:00
      • 3.2 The Buying Funnel, Part 1: Funnel Structure 17:10
      • 3.3 PPC Foundations: The Buying Funnel, Part 2: Examples & Tips 00:00
      • 3.4 The Buying Funnel, Part 2: Examples & Tips 12:06
      • 3.5 Quiz 00:00
    • Lesson 04 - The PPC Auction 15:36
      • 4.1 PPC Foundations: The Paid Search Auction 00:00
      • 4.2 The Paid Search Auction 15:36
      • 4.3 Quiz 00:00
    • Lesson 05 - PPC Targeting Options 10:24
      • 5.1 PPC Foundations: Targeting Options 00:00
      • 5.2 Targeting Options 10:24
      • 5.3 Quiz 00:00
    • Lesson 06 - Keyword Research 22:26
      • 6.1 PPC Foundations: Introducing Keywords 00:00
      • 6.2 Introducing Keywords 22:26
      • 6.3 Quiz 00:00
    • Lesson 07 - Creating Compelling Ads 15:39
      • 7.1 PPC Foundations: Creating Compelling Ads 00:00
      • 7.2 Creating Compelling Ads 15:39
      • 7.3 Quiz 00:00
    • Lesson 08 - Measuring Goals & Bidding Options 08:50
      • 8.1 PPC Foundations: Measuring Goals & Bidding Options 00:00
      • 8.2 Measuring Goals & Bidding Options 08:50
      • 8.3 Quiz 00:00
    • Lesson 09 - PPC Audit 04:25
      • 9.1 PPC Foundations: PPC Account Audit 00:00
      • 9.2 PPC Account Audit 04:25
    • Lesson 10 - Integrating PPC with Other Disciplines 09:21
      • 10.1 PPC Foundations: Integrating PPC with Other Disciplines 00:00
      • 10.2 Integrating PPC with Other Disciplines 09:21
    • Lesson 11 - PPC Foundations Test 00:00
      • 11.1 Quiz 00:00
    • Lesson 12 - Course Feedback 00:00
      • 12.1 Course Feedback 00:00
    • Lesson 01 - Introduction to Conversion Optimization 14:22
      • 1.1 Introduction 00:00
      • 1.2 Introduction to Conversion Optimization 03:16
      • 1.3 Traits of Successful Organizations 00:00
      • 1.4 Traits of Successful Organizations 11:06
      • 1.5 Quiz 00:00
    • Lesson 02 - Building Momentum 05:52
      • 2.1 Conversion Optimization Foundations Leveraging Scent AIDAS 00:00
      • 2.2 Building Momentum 05:52
      • 2.3 Quiz 00:00
    • Lesson 03 - Understanding Personas 05:46
      • 3.1 Conversion Optimization Foundations Understanding Personas 00:00
      • 3.2 Understanding Personas 05:46
      • 3.3 Quiz 00:00
    • Lesson 04 - Landing Pages 04:03
      • 4.1 Conversion Optimization Foundations Landing Pages 00:00
      • 4.2 Landing Pages 04:03
    • Lesson 05 - Copywriting 10:52
      • 5.1 Conversion Optimization Foundations 5 Simple Copywriting Tips 00:00
      • 5.2 Copywriting 10:52
    • Lesson 06 - Designing for Conversion 07:38
      • 6.1 Conversion Optimization Foundations Designing for Conversion 00:00
      • 6.2 Designing for Conversion 07:38
      • 6.3 Quiz 00:00
    • Lesson 07 - The Conversion Trinity 09:04
      • 7.1 Conversion Optimization Foundations The Conversion Trinity 00:00
      • 7.2 The Conversion Trinity 09:04
      • 7.3 Quiz 00:00
    • Lesson 08 - Integrating Conversion with Other Disciplines 08:51
      • 8.1 Conversion with Other Disciplines 00:00
      • 8.2 Integrating Conversion with Other Disciplines 08:51
    • Lesson 09 - Conversion Optimization Foundations Test 00:00
      • 9.1 Quiz 00:00
    • Lesson 10 - Course Feedback 00:00
      • Course Feedback 00:00
    • Lesson 01 - Introduction to Web Analytics 15:31
      • 1.1 Web Analytics Foundations: Introduction to Web Analytics 00:00
      • 1.2 Introduction to Web Analytics 06:52
      • 1.3 Web Analytics Foundations: Web Analytics 2.0 00:00
      • 1.4 Web Analytics 2.0 08:39
      • 1.5 Quiz 00:00
    • Lesson 02 - Key Performance Indicators 26:37
      • 2.1 Web Analytics Foundations: Key Performance Indicators (KPIs) 00:00
      • 2.2 Key Performance Indicators (KPIs) 16:15
      • 2.3 Web Analytics Foundations: KPI Examples 00:00
      • 2.4 KPI Examples 10:22
      • 2.5 Quiz 00:00
    • Lesson 03 - Segmentation 15:58
      • 3.1 Web Analytics Foundations: Segmentation 00:00
      • 3.2 Segmentation 15:58
      • 3.3 Quiz 00:00
    • Lesson 04 - Qualitative Data 09:00
      • 4.1 Web Analytics Foundations: Qualitative Data with Surveys 00:00
      • 4.2 Qualitative Data with Surveys 09:00
    • Lesson 05 - Experimentation and Testing 09:21
      • 5.1 Web Analytics Foundations: Experimentation and Testing 00:00
      • 5.2 Experimentation and Testing 09:21
      • 5.3 Quiz 00:00
    • Lesson 06 - Competitive Intelligence 07:42
      • 6.1 Web Analytics Foundations: Competitive Intelligence 00:00
      • 6.2 Competitive Intelligence 07:42
      • 6.3 Quiz 00:00
    • Lesson 07 - Campaign Tracking 06:36
      • 7.1 Web Analytics Foundations: Campaign Tracking 00:00
      • 7.2 Campaign Tracking 06:36
      • 7.3 Quiz 00:00
    • Lesson 08 - Organizational Maturity 12:07
      • 8.1 Web Analytics Foundations: Organizational Maturity 00:00
      • 8.2 Organizational Maturity 12:07
    • Lesson 09 - Multi-Channel Attribution 09:59
      • 9.1 Web Analytics Foundations: Multi-Channel Attribution 00:00
      • 9.2 Multi-Channel Attribution 09:59
      • 9.3 Quiz 00:00
    • Lesson 10 - Web Analytics Foundations Test 00:00
      • 10.1 Quiz 00:00
    • Lesson 11 - Course Feedback 00:00
      • 11.1 Course Feedback 00:00
    • Lesson 1 - Google Analytics: Advanced Table Filtering 09:48
      • 1.1 Overview 00:00
      • 1.2 Introduction 00:16
      • 1.3 Efficient "Inline" Analysis 02:27
      • 1.4 Building a Table 01:16
      • 1.5 Demonstrating Results 05:44
      • 1.6 Thank You 00:05
    • Lesson 2 - Google Analytics: Analytics Intelligence 15:12
      • 2.1 Overview 00:00
      • 2.2 Introduction 00:17
      • 2.3 Identifying Unknown Unknowns 02:50
      • 2.4 Using Intelligence 06:41
      • 2.5 Analyze with Intelligence 05:19
      • 2.6 Thank You 00:05
    • Lesson 3 - Google Analytics: Mobile Application Tracking 08:19
      • 3.1 Overview 00:00
      • 3.2 Introduction 01:05
      • 3.3 The App 01:47
      • 3.4 Coding for the App 02:15
      • 3.5 App Data to GA 03:12
    • Lesson 4 - Google Analytics: Multiple Goals and Goal Types 09:32
      • 4.1 Overview 00:00
      • 4.2 Introduction 00:25
      • 4.3 Goals Overview 01:21
      • 4.4 What Are Your Goals? 01:20
      • 4.5 Pageviews Goal 01:41
      • 4.6 Time on Site Goal 04:45
    • Lesson 5 - Google Analytics: Tracking Unique Visitors 09:37
      • 5.1 Overview 00:00
      • 5.2 Introduction 00:10
      • 5.3 Overview 01:29
      • 5.4 Customizing Reports 05:28
      • 5.5 Tracking Visitors 02:30
    • Lesson 6 - Google Analytics: Custom Data Alerts 10:11
      • 6.1 Overview 00:00
      • 6.2 Introduction 00:28
      • 6.3 Value of Custom Alerts 01:06
      • 6.4 How It Works 02:57
      • 6.5 More Settings 02:30
      • 6.6 Getting Creative 03:04
      • 6.7 Thank You 00:06
    • Lesson 7 - Identify the Known Unknowns & Leverage Custom Alerts 30:32
      • 7.1 Overview 00:00
      • 7.2 Introduction 00:12
      • 7.3 Metrics & Reports 01:24
      • 7.4 Knowns & Unknowns 01:25
      • 7.5 Custom Alerts 04:32
      • 7.6 Prerequisites 02:17
      • 7.7 1: Focus on the Important 03:23
      • 7.8 2: Upstream Activity 05:37
      • 7.9 3: Delightful Outcomes 03:02
      • 7.10 4: Dig Deeper 05:15
      • 7.11 5: Content Triggers 02:41
      • 7.12 Now Go Rock it! 00:44
    • Lesson 8 - UTM Tracking Parameters, Part 1: Tracking Parameter Concepts 16:09
      • 8.1 Overview 00:00
      • 8.2 Introduction 00:44
      • 8.3 Overview of Tracking Parameters 04:26
      • 8.4 Example of Ad with Parameters 01:45
      • 8.5 Anatomy of URL with Parameters 03:25
      • 8.6 How GA Categorizes Traffic 03:14
      • 8.7 GA Documentation 01:05
      • 8.8 Best Practices for Parameters 01:21
      • 8.9 Thank You 00:09
    • Lesson 9 - UTM Tracking Parameters, Part 2: Tracking Parameter Examples 21:18
      • 9.1 Overview 00:00
      • 9.2 Introduction 00:26
      • 9.3 Display Ad Examples 04:35
      • 9.4 Reporting 07:11
      • 9.5 Newsletter Examples 01:55
      • 9.6 Social Media Examples 04:28
      • 9.7 Diagnosing Problems 02:07
      • 9.8 Thank You 00:36
    • Lesson 10 - Universal Analytics 33:19
      • 10.1 Overview 00:00
      • 10.2 Introduction 00:42
      • 10.3 Why Universal Analytics? 03:52
      • 10.4 What is Universal Analytics? 01:49
      • 10.5 Universal Analytics: Three Parts 03:13
      • 10.6 User ID Override 04:51
      • 10.7 User ID Tracking 03:57
      • 10.8 Dimension Widening 03:04
      • 10.9 Dimension Widening: In Depth 03:17
      • 10.10 Measurement Protocol 05:12
      • 10.11 More Benefits 02:24
      • 10.12 Conclusion 00:58
    • Lesson 11 - Enhanced Ecommerce 35:12
      • 11.1 Overview 00:00
      • 11.2 Introduction 00:16
      • 11.3 Checkout Funnel Report 01:32
      • 11.4 Shopping Behavior Analysis 03:16
      • 11.5 Segmenting Shopping Behavior 04:37
      • 11.6 Coding 01:31
      • 11.7 Deep User Path Detail 01:09
      • 11.8 Segmentation 01:41
      • 11.9 Deep Product Detail 04:19
      • 11.10 Product Refund Amount 01:31
      • 11.11 Market Basket Analysis 01:07
      • 11.12 Product Lists 03:58
      • 11.13 Internal Promotions 05:39
      • 11.14 Coupons 01:58
      • 11.15 Remarketing 01:20
      • 11.16 Thank You 01:18
    • Lesson 01 - Introduction to AdWords 10:53
      • 1.1 Lesson 01Introduction to AdWords 00:44
      • 1.2 Topic 1What is AdWords? 01:54
      • 1.3 Topic 2How AdWords Works 03:56
      • 1.4 Topic 3Googles Networks 01:27
      • 1.5 Topic 4Targeting Options 01:11
      • 1.6 Key Takeaways 01:41
    • Lesson 02 - Account Structure 14:47
      • 2.1 Lesson 02AdWords Account Structure 00:42
      • 2.2 Topic 1Overview of the AdWords Account Structure 04:04
      • 2.3 Topic 2Campaign Type Uses 02:23
      • 2.4 Topic 3Campaign Organization 02:05
      • 2.5 Topic 4Ad Group Organization 03:02
      • 2.6 Key Takeaways 02:31
    • Lesson 03 - Keywords & Match Types 16:51
      • 3.1 Lesson 03Keywords & Match Types 00:46
      • 3.2 Topic 1Overview of Match Types 00:56
      • 3.3 Topic 2The Match Types 08:44
      • 3.4 Topic 3Negative Keywords 02:42
      • 3.5 Topic 4Search Terms Report 01:21
      • 3.6 Key Takeaways 02:22
    • Lesson 04 - Creating Text & Search Ads 12:08
      • 4.1 Lesson 04Creating Text & Search Ads 00:42
      • 4.2 Topic 1Text Ads 07:43
      • 4.3 Topic 2Other Search Ads 01:40
      • 4.4 Key Takeaways 02:03
    • Lesson 05 - Ad Extensions 10:22
      • 5.1 Lesson 05Ad Extensions 00:44
      • 5.2 Ad Extensions 07:20
      • 5.3 Key Takeaways 02:18
    • Lesson 06 - Display Ads 06:05
      • 6.1 Lesson 06Display Ads 00:30
      • 6.2 Display Ad Formats 04:06
      • 6.3 Key Takeaways 01:29
    • Lesson 07 - Display Targeting 11:18
      • 7.1 Lesson 07Display Targeting 00:41
      • 7.2 Topic 1Contextual Targeting 02:08
      • 7.3 Topic 2Audience Targeting 03:44
      • 7.4 Topic 3Placement Targeting 01:23
      • 7.5 Key Takeaways 03:22
    • Lesson 08 - Campaign Types & Settings 21:24
      • 8.1 Lesson 08Campaign Types & Settings 00:55
      • 8.2 Topic 1Location Targeting 03:12
      • 8.3 Topic 2Language Targeting 01:47
      • 8.4 Topic 3Daily Budgets and Bidding 03:47
      • 8.5 Topic 4Ad Scheduling 02:31
      • 8.6 Topic 5Other Targeting 02:35
      • 8.7 Topic 6Campaign Types 04:14
      • 8.8 Key Takeaways 02:23
    • Lesson 09 - Advertising Metrics 16:15
      • 9.1 Lesson 09Advertising Metrics 00:43
      • 9.2 Topic 1AdWords Metrics and Jargon 06:41
      • 9.3 Topic 2Sale Metrics 02:11
      • 9.4 Topic 3Measurement Based on Goals 04:05
      • 9.5 Key Takeaways 02:35
    • Lesson 10 - Bidding & Bid Modifiers 16:28
      • 10.1 Lesson 10Bid Methods & Bid Modifiers 00:35
      • 10.2 Topic 1Bid Methods 06:30
      • 10.3 Topic 2Bid Modifiers 05:14
      • 10.4 Topic 3Where to Set Bids 02:01
      • 10.5 Key Takeaways 02:08
    • Lesson 11 - Quality Score 12:28
      • 11.1 Lesson 11Quality Score 00:38
      • 11.2 Topic 1What is Quality Score? 01:56
      • 11.3 Topic 2Ad Rank 04:42
      • 11.4 Topic 3Improving Quality Score 03:24
      • 11.5 Key Takeaways 01:48
    • Lesson 12 - AdWords Reports 11:36
      • 12.1 Lesson 12AdWords Reports 00:56
      • 12.2 Topic 1The AdWords Interface 02:39
      • 12.3 Topic 2Reporting Segments 01:44
      • 12.4 Topic 3Dimensions Tab 01:51
      • 12.5 Topic 4Other Useful Reports 02:21
      • 12.6 Key Takeaways 02:05
    • Lesson 13 - AdWords Tools 12:34
      • 13.1 Lesson 13AdWords Tools 00:57
      • 13.2 Topic 1Tracking Conversions 02:11
      • 13.3 Topic 2Campaign Planning Tools 03:36
      • 13.4 Topic 3Management Tools 01:15
      • 13.5 Topic 4Other Tools 02:32
      • 13.6 Key Takeaways 02:03
    • Lesson 14 - Optimizing Your Account 14:31
      • 14.1 Lesson 14Optimizing Your Account 00:40
      • 14.2 Topic 1Improving ROI 10:57
      • 14.3 Topic 2Branding Goals 00:52
      • 14.4 Key Takeaways 02:02
    • Lesson 01 - Facebook Advertising 36:46
      • 1.1 Facebook Advertising Part 1 Understanding Facebook Ads 00:00
      • 1.2 Understanding Facebook Ads 11:45
      • 1.3 Facebook Advertising Part 2 Choosing Your Ad Type 00:00
      • 1.4 Choosing Your Ad Type 09:49
      • 1.5 Facebook Advertising Part 3 Facebook Ad Targeting 00:00
      • 1.6 Facebook Ad Targeting 15:12
    • Lesson 02 - Facebook Marketing 1:23:04
      • 2.1 Facebook Marketing Part 1 Understanding Facebook 00:00
      • 2.2 Understanding Facebook 17:09
      • 2.3 Facebook Marketing Part 2 Getting Started on Facebook 00:00
      • 2.4 Getting Started on Facebook 28:25
      • 2.5 Facebook Marketing Part 3 Understanding the Facebook Algorithm News Feed 00:00
      • 2.6 Understanding the Facebook Algorithm News Feed 25:25
      • 2.7 Facebook Marketing Part 4 Integrating Facebook with Other Efforts 00:00
      • 2.8 Integrating Facebook with Other Efforts 12:05
    • Lesson 01 - YouTube and Video Marketing 55:21
      • 1.1 YouTube and Video Marketing, Part 1: Establishing a Video Marketing Strategy 00:00
      • 1.2 Part 1: Establishing a Video Marketing Strategy 14:54
      • 1.3 YouTube and Video Marketing, Part 2: Gaining Exposure and Measuring Impact 00:00
      • 1.4 Part 2: Gaining Exposure and Measuring Impact 14:21
      • 1.5 YouTube and Video Marketing, Part 3: Leveraging Mobile Video 00:00
      • 1.6 Part 3: Leveraging Mobile Video 13:15
      • 1.7 YouTube and Video Marketing, Part 4: Promoting and Measuring Mobile Video 00:00
      • 1.8 Part 4: Promoting and Measuring Mobile Video 12:51
    • Digital Marketing Strategy 2:02:52
      • 1.1 Topic 1-Creating a Digital Marketing Strategy 12:27
      • 1.2 Topic 2-Targeting Audience 10:43
      • 1.3 Topic 3-Plan the Right Channel Mix 41:21
      • 1.4 Topic 4-Campaign Management 32:36
      • 1.5 Topic 5-Campaign Measurement 25:45
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Exam & Certification

  • How do you become a Digital Marketing Certified Associate?

    To become a Digital Marketing Certified Associate you will have to mandatorily fulfil both the following criteria:
    • Successfully complete the project work comprising of 4 projects. You have to submit the deliverables of the project to projectsubmission@simplilearn.com to be evaluated by the lead trainer. The duration given to complete the project is 3 months. In case, you have any queries or difficulties while solving projects then you can get assistance from On Demand support to clarify such queries & difficulties. For Live Virtual Classroom Training, in case you have doubts in implementing the project, you may attend any of the ongoing batches of DMCA to get help in Project work.
    • Clear the Simplilearn’s DMCA examination with a minimum score of 70%
    Pattern and duration of the DMCA exam:
    The DMCA online exam has one paper constituting of 50 Multiple Choice Questions. The duration of the exam is 60 minutes.

  • How do you become OMCA Certified?

    OMCA is an entry-level certification provided by OMCP. To become an OMCA certified professional, you require to complete DMCA course and apply for the OMCA exam by registering on the OMCP website. You will get OMCA certified, on successful completion of OMCA certification exam. The certification will be valid for a year.

    Pattern and duration of the exam:
    OMCA exam has one paper with three sections. You need to pass all the three section to become OMCA Certified. The test duration is 75 minutes. The details of exams can be found here.

  • How do you become Google Analytics Certified?

    After the completion of DMCA course, you can register on Google Analytics Academy and qualify Google Analytics Individual Qualification exam with a minimum score of 80% to get the certification. The certification will be valid for 18 months
    Pattern and duration of the exam:
    The Google analytics certification exam has one papers constituting of 70 true/false and multiple choice questions. The test duration is 90 minutes.

  • How do you become Google AdWords Certified?

    DMCA prepares you for the Google AdWords Fundamentals certification. After the completion of the course you need to register as a Google Partner and qualify the Google AdWords Fundamentals exam with a minimum score of 80% to get the certification. The certification will be valid for 12 months
    Pattern and duration of the exam:
    Google AdWords fundamentals certification exam has two papers. Each paper constitutes of 100 multiple choice questions. The test duration is 90 minutes.

  • How do you become Facebook Certified?

    Facebook Blueprint has 34 e-learning modules to provide the necessary skillsets for Facebook marketing. After completion of DMCA, you can register for Facebook Blueprint.
    Pattern and duration of the exam:
    Facebook blueprint exam consists of 34 learning modules. Upon completion of learning in each module, you will have to answer a couple of questions. There is no time limit in this exam.

  • How do you become YouTube Certified?

    YouTube provides an Audience Growth certification for participants interested in YouTube marketing. After completion of DMCA, you can register for YouTube certification and qualify the relevant exam to get certified.
    Pattern and duration of the exam:
    YouTube Marketing exam has two papers. Each paper constitutes of 100 multiple choice questions. The test duration is 120 minutes.

  • What projects will I be working on?

    Digital marketing training is incomplete without practical learning. In the DMCA course you will be working on 4 live projects of 10 hours each that will provide you hands-on experience. The project will put you in charge of a website, wherein you can execute your Digital Marketing strategy by utilizing various Digital Marketing tools.

    Project 1: Google Analytics & SEO: You will setup your business website, ensure proper SEO and enable Google Analytics to analyze its performance.
    Project 2: Google AdWords: You will design a Google AdWords campaign to increase relevant paid search traffic to your website.
    Project 3: Facebook Marketing: You will run a Facebook Marketing campaign for your website and also maintain the Facebook page for your website to ensure proper brand visibility and engagement.
    Project 4: YouTube and Video Marketing: You will run a YouTube Marketing campaign for your website and also maintain your YouTube channel.

Reviews

The course is so creative, I enjoyed it... It's like learning a new language. Although I had some knowledge with regards to how a digital media campaign is created, the training has opened my eyes to the possibility that one can build a brand through digital marketing. The creative process is very interesting.

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Excellent! This is very valuable information for me professionally. We have great interaction with trainer, who is very prompt to answer our questions. I like all the tools recommended!

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The training is very easy to understand and follow. Content and LMS are excellent and the trainer is very knowledgable. I love this course.

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The training is really targeted and spot-on...and I can apply the learnings to my job right away! The training offers practical tools and techniques in addition to the high-level view. I really like it.

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This course provided me with a complete understanding of the fundamentals of Digital Marketing. I liked the focus on execution tools such as Google Analytics, Google AdWords, Facebook and YouTube.

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It is a great course to master the fundamentals of digital marketing. The content quality is very good and it is up to date. It also provides knowledge about tools, strategies and management in digital marketing.

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Practical perspectives are my favorites.

It doesn't feel like an online training at all. Trainer is quick to answer our questions. It's awesome...

Interesting sessions! There is always something more to learn from the trainer… He is in tune with the needs of students & knows how to manage class audiences at various learning stages. The effort he puts in for answering each & every class's questions is truly commendable.

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Innovative way to learn things. Classrooms are very interactive and the recordings are always available for revision / to cover any missing sessions.

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I really appreciate the practical approach of this training.

Great learning experience.

The training is interactive, and we could clear our doubts immediately.

I like the fact that the training is interactive and is conducted real time.

The sessions are really good with practical tips and examples. The pace of teaching is perfect. The mode of instruction is the best and the self-learning videos are good. I like the fact that I can attend the training at my convenience.

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FAQs

  • Who are the trainers?

    Our trainers are Digital Marketing Gurus who will provide you with the requisite skillsets to ace Digital Marketing. One of our Digital Marketing trainer is Greg Jarboe. His brief profile:
    • President and co-founder of SEO-PR, an award-winning content marketing agency
    • Author of YouTube and Video Marketing
    • Contributor to four other books: Complete B2B Online Marketing; Enchantment; Strategic Digital Marketing; and The Art of SEO.
    • Faculty of the Rutgers Business School’s Mini-MBA program

  • What certification do I get post the training?

    After successful completion of the training, you will be awarded the course completion certificate. OMCA certification is also included in this training and you will have to clear the OMCA exam to get this certification.
    You can also appear for Google Analytics, Google AdWords, Facebook Blueprint and YouTube marketing certification by registering on their respective websites and qualifying the relevant exams.

  • What is Online Classroom training?

    Online Classroom training is a live training conducted via online live streaming of a class. The class attended by the global audience can enrich your learning experience.

  • Are these trainings LIVE or do I attend a pre-recorded video?

    All these trainings are live interactive sessions wherein you can raise concerns and discussions at any point during the class. Additionally, we also provide recordings of the sessions attended by you for your future references.

  • Can I cancel my enrolment? Do I get a refund?

    Yes, you can cancel your enrolment. We provide a complete refund after deducting the administration fee. To know more, please go through our Refund Policy.

  • How will I get my course completion certificate from Simplilearn?

    Your course completion certificate will be auto generated in the LMS once you meet the below criteria:
    1. Completion of at least 85% of the eLearning course
    2. Submission of project as per course requirements
    3. Successfully meeting the project evaluation criteria set by our experts
    OMCA certification will be provided by OMCP on successfully qualifying the OMCA examination. Google Analytics, Google AdWords, Facebook Blueprint and YouTube certifications will be provided by the respective websites.

  • What are the payment options?

    Payments can be made using any of the following options and a receipt of the same will be issued to you automatically via email.
    • Visa Debit/credit Card
    • American Express and Diners Club Card
    • Master Card, Or
    • PayPal

  • What infrastructure do I need to attend this session?

    The system requirements are quite basic:
    OS: Windows any version above XP SP3 & Mac any version above OS X 10.6
    Internet Speed: Preferably above 512 KBPS
    Headset: Any decent headset and microphone which can be used to talk and hear clearly.

  • I want to know more about the training program. Whom do I contact?

    Please join our Live Chat for instant support, call us, or Request a Call Back to have your query resolved.

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