Rob Sanders
Global Technopologist, Digital Marketer & Web Analytics Consultant
Rob Sanders is a digital marketing veteran with over 20 years of experience. During that time, Rob has helped a wide range of companies utilize new and emerging technologies to increase sales and profitability. As founder of RSO Consulting, Rob helps clients maximize their digital marketing efforts via SEO, SEM, SMO, and Web Analytics. He is responsible for many facets of the web analytics value chain, from identifying business goals and objectives to developing strategies and translating those into Key Performance Indicators (KPIs). Rob also teaches digital marketing and analytics classes throughout the U.S. and abroad. As a contributor for Simplilearn, Rob creates expert thought leadership content on a variety of digital marketing and analytics topics.
Top of Funnel Marketing Tactics
Let’s look at individual tactics for top of funnel marketing activities and campaigns.
By Rob SandersLast updated on Aug 29, 2023
The Pros and Cons of Hiding Likes on Social Media
This article talks about the pros and cons of hiding likes on social media.
By Rob SandersLast updated on Aug 9, 2023
The Pros and Cons of Comparative Advertising
Let’s take a look at the pros and cons of comparative advertising to make some informed conclusions.
By Rob SandersLast updated on Aug 10, 2023
Get Ready for SEO Changes in 2023
Let’s take a look at what’s in store for SEO in the next calendar year.
By Rob SandersLast updated on Aug 11, 2023
What Are Google Discovery Ads?
Understand what Google Discovery ads are and the benefits of using them.
By Rob SandersLast updated on Aug 11, 2023
How to Use Quora Spaces for Marketing
This article explores how to use Quora Spaces for marketing businesses and brands.
By Rob SandersLast updated on Feb 27, 2023
The Benefits and Challenges of Paid Social Media Advertising
Understand the benefits and challenges of paid social media advertising.
By Rob SandersLast updated on Oct 6, 2022
What Is Accessible Marketing and Why Does It Matter?
Marketing accessibility matters for the sake of all users and brands. Read on to know more!
By Rob SandersLast updated on Jan 3, 2023
5 Brilliant Examples of Effective Retargeting Ads
In this article, we’re going to look at what this means as well as some examples of effective digital advertisements.
By Rob SandersLast updated on Jul 21, 2023
Social Media Posts vs. Stories: Which is More Effective
Here we will look at the benefits of these two types of social media content, so you can make informed decisions.
By Rob SandersLast updated on Oct 28, 2021
How to Use Google Trends for Marketing
Let’s have a look at how you can use Google Trends for marketing your products or services.
By Rob SandersLast updated on Jan 6, 2023
The Benefits of Digital Creators in Marketing
Read on to know what are the actual benefits of digital creators and how can you harness those.
By Rob SandersLast updated on Nov 2, 2022
Personal Branding vs Business Branding: Which One Should You Use?
Learn about personal branding and business branding.
By Rob SandersLast updated on Feb 14, 2023
What is Keyword Clustering?
Keyword clustering is about organizing with SEO benefits. Learn how to improve SEO by organizing your keywords.
By Rob SandersLast updated on Nov 11, 2021
Is Keyword Research Still Important for SEO
Without keyword research, you could be using the wrong keywords for your business.
By Rob SandersLast updated on Nov 11, 2021
What Is Social Proof and How Do You Get It?
Let’s talk about what social proof is, and then show how you can get it.
By Rob SandersLast updated on Oct 28, 2021
How to Capture Your Audience With Instagram Stories
Let’s explore the latest trends in social media, specifically Instagram Stories.
By Rob SandersLast updated on Sep 11, 2023
5 Best Practices for Google My Business
Here're 5 best practices for using Google My Business, so you can give your organization the exposure it deserves.
By Rob SandersLast updated on Apr 1, 2021
Top Rebranding Trends for 2023
Let's look back on the top rebranding trends for 2023 for inspiration and guidance on moving forward.
By Rob SandersLast updated on Aug 17, 2023
5 Brilliant Ideas to Repurpose Blog Content
Here are five brilliant ways to repurpose your blog content and turn your blog into much more.
By Rob SandersLast updated on Nov 11, 2021
7 Steps to Writing a Killer Landing Page for Your Website
Learn how to write a landing page for your website that helps visitors do exactly what you want them to do.
By Rob SandersLast updated on Jun 2, 2023
What Will Digital Marketing Look Like in 2019?
We have plenty of trustworthy resources to build a case for what digital marketing in 2019 looks like.
By Rob SandersLast updated on Oct 28, 2021
7 Different Types of Content Marketing and How to Rock Them
Let’s dive into some of the different types of content you can include in your marketing strategy.
By Rob SandersLast updated on Jan 20, 2023
What You Need to Know about BERT: The New Google Algorithm
BERT helps computers understand natural language or the language humans use to communicate.
By Rob SandersLast updated on Nov 11, 2021
The Impact of Inflation on Digital Marketing
Know the impact of inflation on digital marketing.
By Rob SandersLast updated on Aug 19, 2022
The Digital Marketer’s Guide to Rebranding
Rebranding is much more than new visual assets; it’s a strategic re-thinking of the brand that aligns values with content.
By Rob SandersLast updated on Nov 11, 2021
2021 Digital Trend: Nostalgia Marketing
Look at some examples of recent nostalgia marketing.
By Rob SandersLast updated on Jul 21, 2023
Email Subject Line Tips and Tricks
To get you inspired to write click-worthy copy, here are a few exceptional examples.
By Rob SandersLast updated on Oct 19, 2021
How Do Product Recommendations Influence Consumer Purchase Decisions
Product recommendations are becoming more commonplace, and it’s because of one reason: they work.
By Rob SandersLast updated on Nov 11, 2021
3 Ideas for a Hard Hitting Soft Launch Campaign
Here are the top 3 ideas for a hard-hitting soft launch campaign.
By Rob SandersLast updated on Jan 6, 2023
What is Social Media Listening and Why It Matters
Social media listening is an incredibly valuable process for any brand that wants to continually engage its customers.
By Rob SandersLast updated on Nov 11, 2021
The Impact of Domain Authority on SEO
Let’s have a look at what domain authority is, how it impacts what we do with SEO & ways we can apply it.
By Rob SandersLast updated on Oct 28, 2021
The Beginner’s Guide to Advertising on Instagram
Every marketer needs their brand or business to be seen on social media to experience success.
By Rob SandersLast updated on Oct 28, 2021
All About Heat Mapping in Marketing
Have a look at what heat mapping is and how it can benefit your marketing initiatives.
By Rob SandersLast updated on Aug 1, 2022
The Elements of and How to Create a Brand
In this blog post, we will paint a picture of the expectations for building a brand.
By Rob SandersLast updated on Mar 11, 2021
The Pros and Cons of Branded Keywords in PPC Advertising
Want to gain expertise as a PPC marketing specialist? Learn the tools of the trade through this article.
By Rob SandersLast updated on Oct 17, 2019
How to Build Brand Awareness Through Digital Marketing
Learn how to build brand awareness through digital marketing
By Rob SandersLast updated on Jul 21, 2023
How to Build Content Around Your Buyer Personas
People belong to two different buyer categories, based on specific needs, interests and behaviors.
By Rob SandersLast updated on Jul 9, 2021
Are Newer Social Media Platforms Worth Your Time
Brands are finding newer social media platforms to be attractive alternatives
By Rob SandersLast updated on Oct 28, 2021
How “Boring” Companies Can Create Exciting Social Media Buzz
How can you use social media to stand out and keep your followers engaged in what you have to say?
By Rob SandersLast updated on Oct 28, 2021
Why Influencer Marketing is the Key to Content Distribution
Understand and learn what influencer marketing is and how it can boost your content marketing initiatives.
By Rob SandersLast updated on Oct 28, 2021
7 Email Marketing Best Practices to Master before the Holiday Season
Before you hit send, let’s highlight a few of the most important, present-day email marketing best practices.
By Rob SandersLast updated on Jul 18, 2023
5 SEO Metrics to Monitor Organic Search Performance
Have a look at top five SEO metrics to monitor organic search performance.
By Rob SandersLast updated on Apr 13, 2022
The Role of Podcasts in Your Marketing Strategy
Here’s all about the role of podcasts in marketing for any brand, organization, or individual.
By Rob SandersLast updated on Sep 11, 2023
How to Excite, Inspire, and Engage Your Instagram Followers
Here are a few ideas on how to engage Instagram followers with content that is as compelling as it is inspiring.
By Rob SandersLast updated on Mar 4, 2022
The Modern Digital Marketing Job Market
Explore what the digital marketing job market looks like for the future.
By Rob SandersLast updated on Jun 16, 2022
Exploring Search Intent for SEO
Know all about search intent, and how does it connect businesses with the right users in search?
By Rob SandersLast updated on Mar 3, 2023
All About Experiential Websites
Explore exactly what it is that makes a website experiential, why it matters, and a few examples
By Rob SandersLast updated on Aug 17, 2022
Are Robots a Threat to SEO Professionals
It’s an exciting time to be working in SEO, but it also has some concerned about the future of our work.
By Rob SandersLast updated on Sep 15, 2023
Email Marketing Tips to Nurture Your Prospects
Here are a few email marketing tips to nurture your prospects.
By Rob SandersLast updated on Oct 28, 2021
Why Consumers are Lining Up Behind Brands With a Purpose
Brand activism is becoming increasingly more important to consumer purchasing and messaging decisions
By Rob SandersLast updated on Oct 28, 2021
How to Use Facebook Messenger for Marketing
Facebook Messenger is an excellent platform for businesses looking to use messaging as a way to connect with customers.
By Rob SandersLast updated on Oct 28, 2021
7 Features of Highly Effective White Papers
Here are the seven features that will help you create highly effective white papers.
By Rob SandersLast updated on Jul 29, 2019
The Rule of Thumb for Blog Post Writing
Blog content impacts your online marketing if you follow the number one rule of blog post writing: having a goal.
By Rob SandersLast updated on Nov 11, 2021
WordPress vs. Gatbsy: A Marketer’s Perspective
Explore WordPress vs. Gatsby in terms of creating websites from a marketer’s perspective.
By Rob SandersLast updated on Oct 28, 2022
When You Should Use Non-Branded Keywords in PPC Advertising
Should you use non-branded keywords in your pay-per-click (PPC) advertising campaigns? Read on to find out.
By Rob SandersLast updated on Nov 19, 2019
The Many Roles of Email Marketing
Here is all you need to know about the roles of Email Marketing.
By Rob SandersLast updated on Jun 30, 2022
5 Signs You Need to Adjust Your PPC Campaign
Here are 5 signs you need to adjust your PPC campaign to stay on track with your goals.
By Rob SandersLast updated on Nov 29, 2021
The History of Google Search: A Look Back
Explore the history of Google Search and more.
By Rob SandersLast updated on May 27, 2022
How to Find Your Best Influencers
Marketers agree that finding the best influencers for a campaign is a big challenge.
By Rob SandersLast updated on Oct 14, 2021
2022 Search Tools You Need to Rank
Have a look at top search tools you need in 2022 to rank in search results.
By Rob SandersLast updated on Mar 18, 2022
What Should Go on Website FAQ Pages
Here are some ideas of what to include on FAQ page, which you can evaluate according to your own resources.
By Rob SandersLast updated on Jul 27, 2020
5 Effective Tips to Personalize Email Marketing
Here are five effective tips for creating highly targeted experiences and get the most from email personalization.
By Rob SandersLast updated on Jul 9, 2019
Businesses and Vlogging: The Right Fit?
Is vlogging the right fit for your company, or is it just a gig for large enterprises?
By Rob SandersLast updated on Feb 27, 2023
Tips for Building a Content Resource Center
Here is all you need to know about Content Resource Center.
By Rob SandersLast updated on Aug 8, 2022
Increase Your Brand Visibility in Search
Explore the various features of Google search engine results pages, which can help you increase brand visibility.
By Rob SandersLast updated on Aug 5, 2021
How Dynamic Content Helps Boost Website Conversions
Dynamic content is a proven strategy to boost conversions, and it does so by using personalization.
By Rob SandersLast updated on Oct 28, 2021
YouTube Ads on TV: How to Reach the Streaming Audience
Here is all you need to know about YouTube ads on TV screens.
By Rob SandersLast updated on Apr 22, 2022
SEO Practices in 2000 vs. SEO in 2020: What’s the Same and What’s Different
Let’s time travel a bit to look back on SEO Practices in 2000 vs. SEO in 2020.
By Rob SandersLast updated on Oct 27, 2020
5 Case Study Mistakes to Avoid at All Costs
Have a look at top case studies mistakes to avoid.
By Rob SandersLast updated on Mar 7, 2022
The Potential New Featured Snippets Layout on Google
Featured Snippets provide short answers to search queries, but how does this help SEO? Well, read on to find out!
By Rob SandersLast updated on Sep 16, 2022
Exploring PPC Search Ads and Display Ads
This article explains what are search and display ads and which type of ads to use
By Rob SandersLast updated on Oct 28, 2021
Social Media Metrics Across the Buyer Journey
In this article, we’re going to look at the different stages of the social media buyer journey.
By Rob SandersLast updated on Jul 21, 2023
Why Account-Based Marketing Matters for B2B Companies
Let’s explore the concept of account-based marketing first, and then dive deeper into the benefits and impacts.
By Rob SandersLast updated on Apr 1, 2021
Top Instagram Trends to Skyrocket Your Social Status
Learn about the top Instagram trends available to brands and start using them.
By Rob SandersLast updated on Jun 29, 2021
Abandoned Carts: Send These Remarketing Emails
Learn how to encourage website visitors to complete their transactions through remarketing.
By Rob SandersLast updated on Jul 2, 2022
Social Media Video: What’s In for 2020
Know how brands will be including video in their social strategies in the next year.
By Rob SandersLast updated on Jul 20, 2023
5 Tips for Developing Effective Blog Topics
This article covers five straightforward tips for developing effective blog posts your audience will love.
By Rob SandersLast updated on Apr 20, 2020
Why Topic Clusters Belong in Your Content Strategy
Do you feel like you’ve been writing content for your website for years, never getting the traction you need?
By Rob SandersLast updated on Nov 11, 2021
Facebook Live Video Ideas to Get You Inspired
Read on to know how Facebook Live video ideas can help inspire your future footage.
By Rob SandersLast updated on Apr 1, 2021
How to Create Buyer Personas
Learn how to create buyer personas for your organization.
By Rob SandersLast updated on Oct 14, 2021
The Rockstar State of Ecommerce in 2023
Let’s explore the amazing data on ecommerce spending.
By Rob SandersLast updated on Feb 27, 2023
5 Key SEO Reports to Measure Organic Growth
Explore the five top reports you should be using for Search Engine Optimization, or SEO.
By Rob SandersLast updated on Jun 22, 2022
The State of Voice Search
Learn how people are using speech to search for information, and the overall impact of voice search moving forward.
By Rob SandersLast updated on Jul 23, 2020
What Brand Loyalty Means to Modern Consumers
This article explains what brand loyalty means for modern consumers.
By Rob SandersLast updated on Oct 28, 2021
The State of Social Commerce
Here is everything you should know about the state of social commerce.
By Rob SandersLast updated on Mar 7, 2022
How to Repurpose Video Content
Here are a few different ways you can give your video content an encore presentation.
By Rob SandersLast updated on Dec 18, 2020
How to Make the Most of Advertising Spend in 2023
Explore several strategies you can put in place to help you navigate the uncertainty.
By Rob SandersLast updated on Aug 16, 2023
How to Leverage Social Media for Better Blog Content
Let's discuss a few ways you can you can leverage social media and churn out effective blog content.
By Rob SandersLast updated on Aug 5, 2020
Make an About Us Page That’s Not Boring
Here are a few ideas you can use to make an about us page that’s not boring at all.
By Rob SandersLast updated on Jul 2, 2022
Holiday Email Roundup: 5 Knockout Examples of Festive Content
Let’s have a look at some of this season’s most brilliant holiday marketing emails.
By Rob SandersLast updated on Dec 19, 2019
Google Algorithm Roundup: The Latest Rollouts
Explore the latest Google algorithm updates that may have a big impact on your organic search rankings.
By Rob SandersLast updated on Oct 28, 2022
Exploring Google’s New Multisearch Feature
Here is all you need to know about Google multisearch feature.
By Rob SandersLast updated on Jun 6, 2022
The Must-Have Features for Ecommerce Product Pages
Explore the various must-have features for your ecommerce product pages.
By Rob SandersLast updated on Jul 15, 2022
5 Exit Strategies for Website Pages
Here are 5 Exit Strategies for website pages.
By Rob SandersLast updated on Aug 16, 2023
How to Get More Customer Reviews and Ratings
Learn how to get more customer reviews and ratings to support your brand’s initiatives.
By Rob SandersLast updated on Oct 21, 2021
Why You Should Be Optimizing for Video Conversions
Here are some tips to increase traffic to your content and boost video conversions
By Rob SandersLast updated on Dec 21, 2021- Disclaimer
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