Rob Sanders
Global Technopologist, Digital Marketer & Web Analytics Consultant
Rob Sanders is a digital marketing veteran with over 20 years of experience. During that time, Rob has helped a wide range of companies utilize new and emerging technologies to increase sales and profitability. As founder of RSO Consulting, Rob helps clients maximize their digital marketing efforts via SEO, SEM, SMO, and Web Analytics. He is responsible for many facets of the web analytics value chain, from identifying business goals and objectives to developing strategies and translating those into Key Performance Indicators (KPIs). Rob also teaches digital marketing and analytics classes throughout the U.S. and abroad. As a contributor for Simplilearn, Rob creates expert thought leadership content on a variety of digital marketing and analytics topics.
Get Ready for SEO Changes in 2023
Let’s take a look at what’s in store for SEO in the next calendar year.
By Rob SandersLast updated on Oct 31, 2022
The Pros and Cons of Hiding Likes on Social Media
This article talks about the pros and cons of hiding likes on social media.
By Rob SandersLast updated on Mar 15, 2021
What Is Accessible Marketing and Why Does It Matter?
Marketing accessibility matters for the sake of all users and brands. Read on to know more!
By Rob SandersLast updated on Jan 3, 2023
Social Media Posts vs. Stories: Which is More Effective
Here we will look at the benefits of these two types of social media content, so you can make informed decisions.
By Rob SandersLast updated on Oct 28, 2021
The Benefits and Challenges of Paid Social Media Advertising
Understand the benefits and challenges of paid social media advertising.
By Rob SandersLast updated on Oct 6, 2022
Is Keyword Research Still Important for SEO
Without keyword research, you could be using the wrong keywords for your business.
By Rob SandersLast updated on Nov 11, 2021
What is Keyword Clustering?
Keyword clustering is about organizing with SEO benefits. Learn how to improve SEO by organizing your keywords.
By Rob SandersLast updated on Nov 11, 2021
5 Best Practices for Google My Business
Here're 5 best practices for using Google My Business, so you can give your organization the exposure it deserves.
By Rob SandersLast updated on Apr 1, 2021
What Will Digital Marketing Look Like in 2019?
We have plenty of trustworthy resources to build a case for what digital marketing in 2019 looks like.
By Rob SandersLast updated on Oct 28, 2021
How to Use Google Trends for Marketing
Let’s have a look at how you can use Google Trends for marketing your products or services.
By Rob SandersLast updated on Jan 6, 2023
5 Brilliant Ideas to Repurpose Blog Content
Here are five brilliant ways to repurpose your blog content and turn your blog into much more.
By Rob SandersLast updated on Nov 11, 2021
Who is Using Social Media In 2021: Social Media User Trends And Insights
Let’s take a look at the nature of social media users in 2021.
By Rob SandersLast updated on Jul 13, 2021
What You Need to Know about BERT: The New Google Algorithm
BERT helps computers understand natural language or the language humans use to communicate.
By Rob SandersLast updated on Nov 11, 2021
What Is Social Proof and How Do You Get It?
Let’s talk about what social proof is, and then show how you can get it.
By Rob SandersLast updated on Oct 28, 2021
The Digital Marketer’s Guide to Rebranding
Rebranding is much more than new visual assets; it’s a strategic re-thinking of the brand that aligns values with content.
By Rob SandersLast updated on Nov 11, 2021
The Complete 2022 Guide on Link Building for SEO
Know the different types of links, how they work, and ways you can begin using links to improve your position in search.
By Rob SandersLast updated on Jul 28, 2022
What Is Inclusive Marketing and Why Does It Matter?
Have a deeper look at what inclusive marketing is and the reasons why it matters.
By Rob SandersLast updated on Mar 2, 2021
2021 Digital Trend: Nostalgia Marketing
Look at some examples of recent nostalgia marketing.
By Rob SandersLast updated on Mar 22, 2021
Email Subject Line Tips and Tricks
To get you inspired to write click-worthy copy, here are a few exceptional examples.
By Rob SandersLast updated on Oct 19, 2021
The Impact of Inflation on Digital Marketing
Know the impact of inflation on digital marketing.
By Rob SandersLast updated on Aug 19, 2022
What is Social Media Listening and Why It Matters
Social media listening is an incredibly valuable process for any brand that wants to continually engage its customers.
By Rob SandersLast updated on Nov 11, 2021
7 Different Types of Content Marketing and How to Rock Them
Let’s dive into some of the different types of content you can include in your marketing strategy.
By Rob SandersLast updated on Jan 20, 2023
SEO in 2020: What You Need to Know
Here is what you need to know about SEO in 2020.
By Rob SandersLast updated on Oct 28, 2021
The Pros and Cons of Branded Keywords in PPC Advertising
Want to gain expertise as a PPC marketing specialist? Learn the tools of the trade through this article.
By Rob SandersLast updated on Oct 17, 2019
How to Build Content Around Your Buyer Personas
People belong to two different buyer categories, based on specific needs, interests and behaviors.
By Rob SandersLast updated on Jul 9, 2021
The Impact of Domain Authority on SEO
Let’s have a look at what domain authority is, how it impacts what we do with SEO & ways we can apply it.
By Rob SandersLast updated on Oct 28, 2021
How Do Product Recommendations Influence Consumer Purchase Decisions
Product recommendations are becoming more commonplace, and it’s because of one reason: they work.
By Rob SandersLast updated on Nov 11, 2021
The Beginner’s Guide to Advertising on Instagram
Every marketer needs their brand or business to be seen on social media to experience success.
By Rob SandersLast updated on Oct 28, 2021
How “Boring” Companies Can Create Exciting Social Media Buzz
How can you use social media to stand out and keep your followers engaged in what you have to say?
By Rob SandersLast updated on Oct 28, 2021
How to Optimize Online Videos for SEO
Learn the tricks about how to optimize online videos for SEO
By Rob SandersLast updated on Oct 28, 2021
Why Influencer Marketing is the Key to Content Distribution
Understand and learn what influencer marketing is and how it can boost your content marketing initiatives.
By Rob SandersLast updated on Oct 28, 2021
The Elements of and How to Create a Brand
In this blog post, we will paint a picture of the expectations for building a brand.
By Rob SandersLast updated on Mar 11, 2021
Are Newer Social Media Platforms Worth Your Time
Brands are finding newer social media platforms to be attractive alternatives
By Rob SandersLast updated on Oct 28, 2021
Top 4 Trends in Video Marketing for Business
One of the best ways to combat saturation and attract more viewers is by following the trends in video marketing and putting them into action.
By Rob SandersLast updated on Nov 11, 2021
Exploring Search Intent for SEO
Know all about search intent, and how does it connect businesses with the right users in search?
By Rob SandersLast updated on Oct 28, 2021
Email Marketing Tips to Nurture Your Prospects
Here are a few email marketing tips to nurture your prospects.
By Rob SandersLast updated on Oct 28, 2021
How to Use Facebook Messenger for Marketing
Facebook Messenger is an excellent platform for businesses looking to use messaging as a way to connect with customers.
By Rob SandersLast updated on Oct 28, 2021
All About Experiential Websites
Explore exactly what it is that makes a website experiential, why it matters, and a few examples
By Rob SandersLast updated on Aug 17, 2022
Why Consumers are Lining Up Behind Brands With a Purpose
Brand activism is becoming increasingly more important to consumer purchasing and messaging decisions
By Rob SandersLast updated on Oct 28, 2021
How to Excite, Inspire, and Engage Your Instagram Followers
Here are a few ideas on how to engage Instagram followers with content that is as compelling as it is inspiring.
By Rob SandersLast updated on Mar 4, 2022
The Rule of Thumb for Blog Post Writing
Blog content impacts your online marketing if you follow the number one rule of blog post writing: having a goal.
By Rob SandersLast updated on Nov 11, 2021
The Beginner’s Guide to Local SEO
This article is all about – a beginner’s guide to getting local SEO to work for your business.
By Rob SandersLast updated on May 9, 2022
How to Do Email Drip Campaigns
Have a look at what email drip campaigns are and how to do them.
By Rob SandersLast updated on Jul 7, 2022
When You Should Use Non-Branded Keywords in PPC Advertising
Should you use non-branded keywords in your pay-per-click (PPC) advertising campaigns? Read on to find out.
By Rob SandersLast updated on Nov 19, 2019
The Modern Digital Marketing Job Market
Explore what the digital marketing job market looks like for the future.
By Rob SandersLast updated on Jun 16, 2022
5 SEO Metrics to Monitor Organic Search Performance
Have a look at top five SEO metrics to monitor organic search performance.
By Rob SandersLast updated on Apr 13, 2022
All About Heat Mapping in Marketing
Have a look at what heat mapping is and how it can benefit your marketing initiatives.
By Rob SandersLast updated on Aug 1, 2022
7 Features of Highly Effective White Papers
Here are the seven features that will help you create highly effective white papers.
By Rob SandersLast updated on Jul 29, 2019
Preparing for the Google Page Experience Update
Preparing for the update is critical to keep website pages ranking in search results. Read on to know more.
By Rob SandersLast updated on Nov 11, 2021
5 Signs You Need to Adjust Your PPC Campaign
Here are 5 signs you need to adjust your PPC campaign to stay on track with your goals.
By Rob SandersLast updated on Nov 29, 2021
How to Find Your Best Influencers
Marketers agree that finding the best influencers for a campaign is a big challenge.
By Rob SandersLast updated on Oct 14, 2021
What Should Go on Website FAQ Pages
Here are some ideas of what to include on FAQ page, which you can evaluate according to your own resources.
By Rob SandersLast updated on Jul 27, 2020
How Brands Are Winning With Virtual Events
Let’s look at how brands are winning by taking their events online.
By Rob SandersLast updated on Jul 6, 2020
5 Effective Tips to Personalize Email Marketing
Here are five effective tips for creating highly targeted experiences and get the most from email personalization.
By Rob SandersLast updated on Jul 9, 2019
Storytelling Tips for Every Marketing Channel
Know the the storytelling tips to engage your audience.
By Rob SandersLast updated on Mar 12, 2021
Increase Your Brand Visibility in Search
Explore the various features of Google search engine results pages, which can help you increase brand visibility.
By Rob SandersLast updated on Aug 5, 2021
The Benefits of Digital Creators in Marketing
Read on to know what are the actual benefits of digital creators and how can you harness those.
By Rob SandersLast updated on Nov 2, 2022
2022 Search Tools You Need to Rank
Have a look at top search tools you need in 2022 to rank in search results.
By Rob SandersLast updated on Mar 18, 2022
The Potential New Featured Snippets Layout on Google
Featured Snippets provide short answers to search queries, but how does this help SEO? Well, read on to find out!
By Rob SandersLast updated on Sep 16, 2022
Top Instagram Trends to Skyrocket Your Social Status
Learn about the top Instagram trends available to brands and start using them.
By Rob SandersLast updated on Jun 29, 2021
5 Awesome LinkedIn Ad Examples and Why They Work
Have a look at 5 awesome LinkedIn ads and know why they work.
By Rob SandersLast updated on Sep 29, 2021
Exploring PPC Search Ads and Display Ads
This article explains what are search and display ads and which type of ads to use
By Rob SandersLast updated on Oct 28, 2021
SEO Practices in 2000 vs. SEO in 2020: What’s the Same and What’s Different
Let’s time travel a bit to look back on SEO Practices in 2000 vs. SEO in 2020.
By Rob SandersLast updated on Oct 27, 2020
The History of Google Search: A Look Back
Explore the history of Google Search and more.
By Rob SandersLast updated on May 27, 2022
Why Account-Based Marketing Matters for B2B Companies
Let’s explore the concept of account-based marketing first, and then dive deeper into the benefits and impacts.
By Rob SandersLast updated on Apr 1, 2021
EU’s Digital Services Act: What You Need to Know
Here is all you need to know about EU’s Digital Services Act.
By Rob SandersLast updated on May 26, 2022
A Brief Overview of Google Analytics 4
Here is all you need to know about Google Analytics 4.
By Rob SandersLast updated on Jul 6, 2022
5 Tips for Developing Effective Blog Topics
This article covers five straightforward tips for developing effective blog posts your audience will love.
By Rob SandersLast updated on Apr 20, 2020
YouTube Ads on TV: How to Reach the Streaming Audience
Here is all you need to know about YouTube ads on TV screens.
By Rob SandersLast updated on Apr 22, 2022
How Dynamic Content Helps Boost Website Conversions
Dynamic content is a proven strategy to boost conversions, and it does so by using personalization.
By Rob SandersLast updated on Oct 28, 2021
Abandoned Carts: Send These Remarketing Emails
Learn how to encourage website visitors to complete their transactions through remarketing.
By Rob SandersLast updated on Jul 2, 2022
Why Topic Clusters Belong in Your Content Strategy
Do you feel like you’ve been writing content for your website for years, never getting the traction you need?
By Rob SandersLast updated on Nov 11, 2021
5 Case Study Mistakes to Avoid at All Costs
Have a look at top case studies mistakes to avoid.
By Rob SandersLast updated on Mar 7, 2022
Facebook Live Video Ideas to Get You Inspired
Read on to know how Facebook Live video ideas can help inspire your future footage.
By Rob SandersLast updated on Apr 1, 2021
How to Create Buyer Personas
Learn how to create buyer personas for your organization.
By Rob SandersLast updated on Oct 14, 2021
Tips for Building a Content Resource Center
Here is all you need to know about Content Resource Center.
By Rob SandersLast updated on Aug 8, 2022
How Types of Social Media Content Differ By Platform
Have a look at the tips on creating different types of social media content across each platform.
By Rob SandersLast updated on Dec 21, 2021
What Brand Loyalty Means to Modern Consumers
This article explains what brand loyalty means for modern consumers.
By Rob SandersLast updated on Oct 28, 2021
The State of Voice Search
Learn how people are using speech to search for information, and the overall impact of voice search moving forward.
By Rob SandersLast updated on Jul 23, 2020
WordPress vs. Gatbsy: A Marketer’s Perspective
Explore WordPress vs. Gatsby in terms of creating websites from a marketer’s perspective.
By Rob SandersLast updated on Oct 28, 2022
The Many Roles of Email Marketing
Here is all you need to know about the roles of Email Marketing.
By Rob SandersLast updated on Jun 30, 2022
The State of Social Commerce
Here is everything you should know about the state of social commerce.
By Rob SandersLast updated on Mar 7, 2022
The Rockstar State of Ecommerce in 2020
Let’s explore the amazing data on ecommerce spending.
By Rob SandersLast updated on Aug 17, 2022
How to Repurpose Video Content
Here are a few different ways you can give your video content an encore presentation.
By Rob SandersLast updated on Dec 18, 2020
Holiday Email Roundup: 5 Knockout Examples of Festive Content
Let’s have a look at some of this season’s most brilliant holiday marketing emails.
By Rob SandersLast updated on Dec 19, 2019
How to Leverage Social Media for Better Blog Content
Let's discuss a few ways you can you can leverage social media and churn out effective blog content.
By Rob SandersLast updated on Aug 5, 2020
Make an About Us Page That’s Not Boring
Here are a few ideas you can use to make an about us page that’s not boring at all.
By Rob SandersLast updated on Jul 2, 2022
5 Key SEO Reports to Measure Organic Growth
Explore the five top reports you should be using for Search Engine Optimization, or SEO.
By Rob SandersLast updated on Jun 22, 2022
Popular PPC Metrics and What They Mean
Here are few of the most popular pay per click metrics.
By Rob SandersLast updated on Jul 1, 2021
Google Algorithm Roundup: The Latest Rollouts
Explore the latest Google algorithm updates that may have a big impact on your organic search rankings.
By Rob SandersLast updated on Oct 28, 2022
3 Ideas for a Hard Hitting Soft Launch Campaign
Here are the top 3 ideas for a hard-hitting soft launch campaign.
By Rob SandersLast updated on Jan 6, 2023
Exploring Google’s New Multisearch Feature
Here is all you need to know about Google multisearch feature.
By Rob SandersLast updated on Jun 6, 2022
The Must-Have Features for Ecommerce Product Pages
Explore the various must-have features for your ecommerce product pages.
By Rob SandersLast updated on Jul 15, 2022
How to Get More Customer Reviews and Ratings
Learn how to get more customer reviews and ratings to support your brand’s initiatives.
By Rob SandersLast updated on Oct 21, 2021
Why You Should Be Optimizing for Video Conversions
Here are some tips to increase traffic to your content and boost video conversions
By Rob SandersLast updated on Dec 21, 2021
How to Make Inroads With Consumers During Uncertain Times
To help you plan for the coming months, here are a few tips on making inroads with consumers.
By Rob SandersLast updated on Jan 6, 2023- Disclaimer
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- *According to Simplilearn survey conducted and subject to terms & conditions with Ernst & Young LLP (EY) as Process Advisors