Rob Sanders is a digital marketing veteran with over 20 years of experience. During that time, Rob has helped a wide range of companies utilize new and emerging technologies to increase sales and profitability. As founder of RSO Consulting, Rob helps clients maximize their digital marketing efforts via SEO, SEM, SMO, and Web Analytics. He is responsible for many facets of the web analytics value chain, from identifying business goals and objectives to developing strategies and translating those into Key Performance Indicators (KPIs). Rob also teaches digital marketing and analytics classes throughout the U.S. and abroad. As a contributor for Simplilearn, Rob creates expert thought leadership content on a variety of digital marketing and analytics topics.
Learn more about social media (Facebook and Instagram) marketing strategies and best practices.
By Rob SandersLast updated on Mar 29, 2022Learn from the famous 5 incredible examples of successful rebranding
By Rob SandersLast updated on Apr 12, 2022Read on to know the five different types of influencers.
By Rob SandersLast updated on Apr 13, 2022Let’s take a look at the pros and cons of comparative advertising to make some informed conclusions.
By Rob SandersLast updated on Mar 12, 2021This article talks about the pros and cons of hiding likes on social media.
By Rob SandersLast updated on Mar 15, 2021This article explores how to use Quora Spaces for marketing businesses and brands.
By Rob SandersLast updated on Mar 15, 2021Marketing accessibility matters for the sake of all users and brands. Read on to know more!
By Rob SandersLast updated on Nov 3, 2020Here we will look at the benefits of these two types of social media content, so you can make informed decisions.
By Rob SandersLast updated on Oct 28, 2021Let’s explore the latest trends in social media, specifically Instagram Stories.
By Rob SandersLast updated on Oct 21, 2021We have plenty of trustworthy resources to build a case for what digital marketing in 2019 looks like.
By Rob SandersLast updated on Oct 28, 2021Without keyword research, you could be using the wrong keywords for your business.
By Rob SandersLast updated on Nov 11, 2021Here're 5 best practices for using Google My Business, so you can give your organization the exposure it deserves.
By Rob SandersLast updated on Apr 1, 2021Here is the outlook for advertising with PPC in 2022.
By Rob SandersLast updated on Apr 18, 2022Learn how to write a landing page for your website that helps visitors do exactly what you want them to do.
By Rob SandersLast updated on Oct 28, 2021Let’s take a look at the nature of social media users in 2021.
By Rob SandersLast updated on Jul 13, 2021BERT helps computers understand natural language or the language humans use to communicate.
By Rob SandersLast updated on Nov 11, 2021Keyword clustering is about organizing with SEO benefits. Learn how to improve SEO by organizing your keywords.
By Rob SandersLast updated on Nov 11, 2021Let's look back on the top rebranding trends for 2020 for inspiration and guidance on moving forward.
By Rob SandersLast updated on Mar 15, 2021Rebranding is much more than new visual assets; it’s a strategic re-thinking of the brand that aligns values with content.
By Rob SandersLast updated on Nov 11, 2021Look at some examples of recent nostalgia marketing.
By Rob SandersLast updated on Mar 22, 2021Let’s talk about what social proof is, and then show how you can get it.
By Rob SandersLast updated on Oct 28, 2021Here are five brilliant ways to repurpose your blog content and turn your blog into much more.
By Rob SandersLast updated on Nov 11, 2021Here is all you need to know about funnel marketing tactics.
By Rob SandersLast updated on Jun 11, 2021Have a deeper look at what inclusive marketing is and the reasons why it matters.
By Rob SandersLast updated on Mar 2, 2021Here is what you need to know about SEO in 2020.
By Rob SandersLast updated on Oct 28, 2021People belong to two different buyer categories, based on specific needs, interests and behaviors.
By Rob SandersLast updated on Jul 9, 2021Let’s have a look at how you can use Google Trends for marketing your products or services.
By Rob SandersLast updated on Jul 15, 2020To get you inspired to write click-worthy copy, here are a few exceptional examples.
By Rob SandersLast updated on Oct 19, 2021How can you use social media to stand out and keep your followers engaged in what you have to say?
By Rob SandersLast updated on Oct 28, 2021Want to gain expertise as a PPC marketing specialist? Learn the tools of the trade through this article.
By Rob SandersLast updated on Oct 17, 2019Social media listening is an incredibly valuable process for any brand that wants to continually engage its customers.
By Rob SandersLast updated on Nov 11, 2021Every marketer needs their brand or business to be seen on social media to experience success.
By Rob SandersLast updated on Oct 28, 2021Learn the tricks about how to optimize online videos for SEO
By Rob SandersLast updated on Oct 28, 2021Here are a few email marketing tips to nurture your prospects.
By Rob SandersLast updated on Oct 28, 2021One of the best ways to combat saturation and attract more viewers is by following the trends in video marketing and putting them into action.
By Rob SandersLast updated on Nov 11, 2021Let’s have a look at what domain authority is, how it impacts what we do with SEO & ways we can apply it.
By Rob SandersLast updated on Oct 28, 2021Facebook Messenger is an excellent platform for businesses looking to use messaging as a way to connect with customers.
By Rob SandersLast updated on Oct 28, 2021Blog content impacts your online marketing if you follow the number one rule of blog post writing: having a goal.
By Rob SandersLast updated on Nov 11, 2021Know all about search intent, and how does it connect businesses with the right users in search?
By Rob SandersLast updated on Oct 28, 2021Brands are finding newer social media platforms to be attractive alternatives
By Rob SandersLast updated on Oct 28, 2021Product recommendations are becoming more commonplace, and it’s because of one reason: they work.
By Rob SandersLast updated on Nov 11, 2021Understand and learn what influencer marketing is and how it can boost your content marketing initiatives.
By Rob SandersLast updated on Oct 28, 2021Should you use non-branded keywords in your pay-per-click (PPC) advertising campaigns? Read on to find out.
By Rob SandersLast updated on Nov 19, 2019Preparing for the update is critical to keep website pages ranking in search results. Read on to know more.
By Rob SandersLast updated on Nov 11, 2021Brand activism is becoming increasingly more important to consumer purchasing and messaging decisions
By Rob SandersLast updated on Oct 28, 2021In this blog post, we will paint a picture of the expectations for building a brand.
By Rob SandersLast updated on Mar 11, 2021Let’s look at how brands are winning by taking their events online.
By Rob SandersLast updated on Jul 6, 2020Here are five effective tips for creating highly targeted experiences and get the most from email personalization.
By Rob SandersLast updated on Jul 9, 2019Marketers agree that finding the best influencers for a campaign is a big challenge.
By Rob SandersLast updated on Oct 14, 2021Here are the top three essential homepage features you’ll want to prioritize as you develop or re-design the gateway to the rest of your site.
By Rob SandersLast updated on Oct 28, 2021Here are some ideas of what to include on FAQ page, which you can evaluate according to your own resources.
By Rob SandersLast updated on Jul 27, 2020Here are the seven features that will help you create highly effective white papers.
By Rob SandersLast updated on Jul 29, 2019Understand how SEO forecasting works and delivers value.
By Rob SandersLast updated on Jun 2, 2021This article covers five straightforward tips for developing effective blog posts your audience will love.
By Rob SandersLast updated on Apr 20, 2020Explore the various features of Google search engine results pages, which can help you increase brand visibility.
By Rob SandersLast updated on Aug 5, 2021Here are a few examples of data visualization in marketing.
By Rob SandersLast updated on Dec 21, 2021Here’s all about the role of podcasts in marketing for any brand, organization, or individual.
By Rob SandersLast updated on Dec 22, 2020Let’s explore the concept of account-based marketing first, and then dive deeper into the benefits and impacts.
By Rob SandersLast updated on Apr 1, 2021Learn about the top Instagram trends available to brands and start using them.
By Rob SandersLast updated on Jun 29, 2021Do you feel like you’ve been writing content for your website for years, never getting the traction you need?
By Rob SandersLast updated on Nov 11, 2021This article explains what are search and display ads and which type of ads to use
By Rob SandersLast updated on Oct 28, 2021This article is intended to do evaluate the top social media apps for 2021.
By Rob SandersLast updated on Feb 8, 2021Here are a few ideas on how to engage Instagram followers with content that is as compelling as it is inspiring.
By Rob SandersLast updated on Mar 4, 2022Let’s time travel a bit to look back on SEO Practices in 2000 vs. SEO in 2020.
By Rob SandersLast updated on Oct 27, 2020Know the different types of links, how they work, and ways you can begin using links to improve your position in search.
By Rob SandersLast updated on Oct 27, 2021Read on to know how Facebook Live video ideas can help inspire your future footage.
By Rob SandersLast updated on Apr 1, 2021Learn how to create buyer personas for your organization.
By Rob SandersLast updated on Oct 14, 2021Here are 5 signs you need to adjust your PPC campaign to stay on track with your goals.
By Rob SandersLast updated on Nov 29, 2021Know the the storytelling tips to engage your audience.
By Rob SandersLast updated on Mar 12, 2021Learn how people are using speech to search for information, and the overall impact of voice search moving forward.
By Rob SandersLast updated on Jul 23, 2020Dynamic content is a proven strategy to boost conversions, and it does so by using personalization.
By Rob SandersLast updated on Oct 28, 2021Let’s have a look at some of this season’s most brilliant holiday marketing emails.
By Rob SandersLast updated on Dec 19, 2019This article explains what brand loyalty means for modern consumers.
By Rob SandersLast updated on Oct 28, 2021Have a look at 5 awesome LinkedIn ads and know why they work.
By Rob SandersLast updated on Sep 29, 2021Have a look at top search tools you need in 2022 to rank in search results.
By Rob SandersLast updated on Mar 18, 2022Here are a few different ways you can give your video content an encore presentation.
By Rob SandersLast updated on Dec 18, 2020Let's discuss a few ways you can you can leverage social media and churn out effective blog content.
By Rob SandersLast updated on Aug 5, 2020This article is all about – a beginner’s guide to getting local SEO to work for your business.
By Rob SandersLast updated on May 9, 2022Explore the benefits of using SEO and PPC together.
By Rob SandersLast updated on Dec 21, 2021Have a look at top five SEO metrics to monitor organic search performance.
By Rob SandersLast updated on Apr 13, 2022Have a look at the tips on creating different types of social media content across each platform.
By Rob SandersLast updated on Dec 21, 2021Here are few of the most popular pay per click metrics.
By Rob SandersLast updated on Jul 1, 2021Here is everything you should know about the state of social commerce.
By Rob SandersLast updated on Mar 7, 2022Have a look at top case studies mistakes to avoid.
By Rob SandersLast updated on Mar 7, 2022Here is all you need to know about YouTube ads on TV screens.
By Rob SandersLast updated on Apr 22, 2022Here are some tips to increase traffic to your content and boost video conversions
By Rob SandersLast updated on Dec 21, 2021Learn how to get more customer reviews and ratings to support your brand’s initiatives.
By Rob SandersLast updated on Oct 21, 2021