Rob Sanders is a digital marketing veteran with over 20 years of experience. During that time, Rob has helped a wide range of companies utilize new and emerging technologies to increase sales and profitability. As founder of RSO Consulting, Rob helps clients maximize their digital marketing efforts via SEO, SEM, SMO, and Web Analytics. He is responsible for many facets of the web analytics value chain, from identifying business goals and objectives to developing strategies and translating those into Key Performance Indicators (KPIs). Rob also teaches digital marketing and analytics classes throughout the U.S. and abroad. As a contributor for Simplilearn, Rob creates expert thought leadership content on a variety of digital marketing and analytics topics.
Learn more about social media (Facebook and Instagram) marketing strategies and best practices.
By Rob SandersLast updated on Jan 6, 2021You may have heard the terms “Paid, Owned and Earned Media” before now, but perhaps you never understood the differences between them.
By Rob SandersLast updated on Mar 25, 2019What exactly is private social, and what caused the movement in this direction? Let’s explore more deeply.
By Rob SandersLast updated on May 9, 2019Want to be a successful PPC specialist? Here are 7 skills that will help you to build and manage online ad campaigns.
By Rob SandersLast updated on Jan 20, 2020We have plenty of trustworthy resources to build a case for what digital marketing in 2019 looks like.
By Rob SandersLast updated on Dec 13, 2018Learn how to write a landing page for your website that helps visitors do exactly what you want them to do.
By Rob SandersLast updated on Jan 18, 2019Rebranding is much more than new visual assets; it’s a strategic re-thinking of the brand that aligns values with content.
By Rob SandersLast updated on Oct 9, 2018Here're 5 best practices for using Google My Business, so you can give your organization the exposure it deserves.
By Rob SandersLast updated on Jan 13, 2020Here is what you need to know about SEO in 2020.
By Rob SandersLast updated on Dec 18, 2020Let’s take a look at what’s involved for someone in charge of social media and why the role is critical for today’s businesses.
By Rob SandersLast updated on Jan 14, 2019Without keyword research, you could be using the wrong keywords for your business.
By Rob SandersLast updated on May 26, 2020Let’s have a look at some of the best and brightest campaigns of our time.
By Rob SandersLast updated on Oct 30, 2019People belong to two different buyer categories, based on specific needs, interests and behaviors—what marketers call buyer personas.
By Rob SandersLast updated on Oct 9, 2018BERT helps computers understand natural language or the language humans use to communicate.
By Rob SandersLast updated on Jul 6, 2020Here you will find an explanation of the differences between on-page and off-page SEO.
By Rob SandersLast updated on Sep 28, 2020This article talks about the pros and cons of hiding likes on social media.
By Rob SandersLast updated on May 28, 2020Let’s take a look at what’s in store for SEO in the next calendar year.
By Rob SandersLast updated on Aug 19, 2020Keyword clustering is about organizing with SEO benefits. Learn how to improve SEO by organizing your keywords.
By Rob SandersLast updated on Jul 7, 2020Let’s have a look at the best rebrands of 2019 to learn from their decisions and be inspired to make positive changes.
By Rob SandersLast updated on Jan 3, 2020Every marketer needs their brand or business to be seen on social media to experience success.
By Rob SandersLast updated on Sep 17, 2020Want to gain expertise as a PPC marketing specialist? Learn the tools of the trade through this article.
By Rob SandersLast updated on Oct 17, 2019One of the best ways to combat saturation and attract more viewers is by following the trends in video marketing and putting them into action.
By Rob SandersLast updated on Apr 2, 2019Facebook Messenger is an excellent platform for businesses looking to use messaging as a way to connect with customers.
By Rob SandersLast updated on Apr 29, 2019Learn the tricks about how to optimize online videos for SEO
By Rob SandersLast updated on Jul 19, 2019Read on to know plenty of ways to get more creative with your calls-to-action.
By Rob SandersLast updated on Apr 28, 2020Brands are finding newer social media platforms to be attractive alternatives
By Rob SandersLast updated on May 28, 2020Blog content impacts your online marketing if you follow the number one rule of blog post writing: having a goal.
By Rob SandersLast updated on Aug 23, 2019Read on to know the five different types of influencers.
By Rob SandersLast updated on Oct 27, 2020Let’s have a look at how you can use Google Trends for marketing your products or services.
By Rob SandersLast updated on Jul 15, 2020Here are five effective tips for creating highly targeted experiences and get the most from email personalization.
By Rob SandersLast updated on Jul 9, 2019Understand and learn what influencer marketing is and how it can boost your content marketing initiatives.
By Rob SandersLast updated on Nov 21, 2018Let's look back on the top rebranding trends for 2020 for inspiration and guidance on moving forward.
By Rob SandersLast updated on Dec 4, 2020Here are the top three essential homepage features you’ll want to prioritize as you develop or re-design the gateway to the rest of your site.
By Rob SandersLast updated on Nov 29, 2018Product recommendations are becoming more commonplace, and it’s because of one reason: they work.
By Rob SandersLast updated on Jul 19, 2019Brand activism is becoming increasingly more important to consumer purchasing and messaging decisions
By Rob SandersLast updated on Apr 16, 2019Should you use non-branded keywords in your pay-per-click (PPC) advertising campaigns? Read on to find out.
By Rob SandersLast updated on Nov 19, 2019This article covers five straightforward tips for developing effective blog posts your audience will love.
By Rob SandersLast updated on Apr 20, 2020This article explains all about Instagram Reels for marketing.
By Rob SandersLast updated on Nov 2, 2020Let’s look at how brands are winning by taking their events online.
By Rob SandersLast updated on Jul 6, 2020Read this article to learn about 5 standard A/B tests for your website
By Rob SandersLast updated on Aug 6, 2019Here're a few handy tips to make your live streaming video engaging, meaningful, and successful.
By Rob SandersLast updated on Jun 2, 2020Here are the top three essential homepage features you’ll want to prioritize as you develop or re-design the gateway to the rest of your site.
By Rob SandersLast updated on Nov 30, 2018Do you feel like you’ve been writing content for your website for years, never getting the traction you need?
By Rob SandersLast updated on Jan 18, 2019Here are the seven features that will help you create highly effective white papers.
By Rob SandersLast updated on Jul 29, 2019Let’s have a look at what domain authority is, how it impacts what we do with SEO & ways we can apply it.
By Rob SandersLast updated on Sep 2, 2020This article explains 5 types of digital selling in detail.
By Rob SandersLast updated on Jun 8, 2020Marketing accessibility matters for the sake of all users and brands. Read on to know more!
By Rob SandersLast updated on Nov 3, 2020Dynamic content is a proven strategy to boost conversions, and it does so by using personalization.
By Rob SandersLast updated on Jan 13, 2020Let’s have a look at some of this season’s most brilliant holiday marketing emails.
By Rob SandersLast updated on Dec 19, 2019Learn how people are using speech to search for information, and the overall impact of voice search moving forward.
By Rob SandersLast updated on Jul 23, 2020Let’s time travel a bit to look back on SEO Practices in 2000 vs. SEO in 2020.
By Rob SandersLast updated on Oct 27, 2020This article explains what are search and display ads and which type of ads to use
By Rob SandersLast updated on Apr 9, 2020User-generated content is simply dominating the internet. Read on to know more.
By Rob SandersLast updated on Oct 7, 2020Preparing for the update is critical to keep website pages ranking in search results. Read on to know more.
By Rob SandersLast updated on Jul 21, 2020This article explains what brand loyalty means for modern consumers.
By Rob SandersLast updated on Jan 13, 2020Writing an effective pay-per-click (PPC) advertising copy is an important part of the marketing process. Know more!
By Rob SandersLast updated on Aug 25, 2020Here are some ideas of what to include on FAQ page, which you can evaluate according to your own resources.
By Rob SandersLast updated on Jul 27, 2020Here're five examples of effective email remarketing and the reasons why they get the job done.
By Rob SandersLast updated on Mar 25, 2020Read on to know how Facebook Live video ideas can help inspire your future footage.
By Rob SandersLast updated on Jun 26, 2020Here’s all about the role of podcasts in marketing for any brand, organization, or individual.
By Rob SandersLast updated on Dec 22, 2020Let's discuss a few ways you can you can leverage social media and churn out effective blog content.
By Rob SandersLast updated on Aug 5, 2020Here are a few different ways you can give your video content an encore presentation.
By Rob SandersLast updated on Dec 18, 2020Let’s explore the concept of account-based marketing first, and then dive deeper into the benefits and impacts.
By Rob SandersLast updated on Jan 6, 2021