Rob Sanders
Global Technopologist, Digital Marketer & Web Analytics Consultant
Rob Sanders is a digital marketing veteran with over 20 years of experience. During that time, Rob has helped a wide range of companies utilize new and emerging technologies to increase sales and profitability. As founder of RSO Consulting, Rob helps clients maximize their digital marketing efforts via SEO, SEM, SMO, and Web Analytics. He is responsible for many facets of the web analytics value chain, from identifying business goals and objectives to developing strategies and translating those into Key Performance Indicators (KPIs). Rob also teaches digital marketing and analytics classes throughout the U.S. and abroad. As a contributor for Simplilearn, Rob creates expert thought leadership content on a variety of digital marketing and analytics topics.
Facebook vs. Instagram: Should You Use One or Both
Learn more about social media (Facebook and Instagram) marketing strategies and best practices.
By Rob SandersLast updated on Jan 6, 2021
Paid, Owned & Earned Media: What are the Differences?
You may have heard the terms “Paid, Owned and Earned Media” before now, but perhaps you never understood the differences between them.
By Rob SandersLast updated on Mar 25, 2019
The Great Migration from Public Social to Private Social Media
What exactly is private social, and what caused the movement in this direction? Let’s explore more deeply.
By Rob SandersLast updated on May 9, 2019
7 Essential Skills Marketers Need to Become PPC Specialists
Want to be a successful PPC specialist? Here are 7 skills that will help you to build and manage online ad campaigns.
By Rob SandersLast updated on Jan 20, 2020
What Will Digital Marketing Look Like in 2019?
We have plenty of trustworthy resources to build a case for what digital marketing in 2019 looks like.
By Rob SandersLast updated on Dec 13, 2018
7 Steps to Writing a Killer Landing Page for Your Website
Learn how to write a landing page for your website that helps visitors do exactly what you want them to do.
By Rob SandersLast updated on Jan 18, 2019
The Digital Marketer’s Guide to Rebranding
Rebranding is much more than new visual assets; it’s a strategic re-thinking of the brand that aligns values with content.
By Rob SandersLast updated on Oct 9, 2018
5 Best Practices for Google My Business
Here're 5 best practices for using Google My Business, so you can give your organization the exposure it deserves.
By Rob SandersLast updated on Jan 13, 2020
SEO in 2020: What You Need to Know
Here is what you need to know about SEO in 2020.
By Rob SandersLast updated on Dec 18, 2020
What Does a Social Media Marketer Do?
Let’s take a look at what’s involved for someone in charge of social media and why the role is critical for today’s businesses.
By Rob SandersLast updated on Jan 14, 2019
Is Keyword Research Still Important for SEO
Without keyword research, you could be using the wrong keywords for your business.
By Rob SandersLast updated on May 26, 2020
5 Examples of Influencer Marketing Success
Let’s have a look at some of the best and brightest campaigns of our time.
By Rob SandersLast updated on Oct 30, 2019
How to Build Content Around Your Buyer Personas
People belong to two different buyer categories, based on specific needs, interests and behaviors—what marketers call buyer personas.
By Rob SandersLast updated on Oct 9, 2018
What You Need to Know about BERT: The New Google Algorithm
BERT helps computers understand natural language or the language humans use to communicate.
By Rob SandersLast updated on Jul 6, 2020
Explainer: The Difference Between On-Page and Off-Page SEO
Here you will find an explanation of the differences between on-page and off-page SEO.
By Rob SandersLast updated on Sep 28, 2020
The Pros and Cons of Hiding Likes on Social Media
This article talks about the pros and cons of hiding likes on social media.
By Rob SandersLast updated on May 28, 2020
Get Ready for SEO Changes in 2021 - Now
Let’s take a look at what’s in store for SEO in the next calendar year.
By Rob SandersLast updated on Aug 19, 2020
What is Keyword Clustering?
Keyword clustering is about organizing with SEO benefits. Learn how to improve SEO by organizing your keywords.
By Rob SandersLast updated on Jul 7, 2020
The Best Rebrands of 2019
Let’s have a look at the best rebrands of 2019 to learn from their decisions and be inspired to make positive changes.
By Rob SandersLast updated on Jan 3, 2020
The Beginner’s Guide to Advertising on Instagram
Every marketer needs their brand or business to be seen on social media to experience success.
By Rob SandersLast updated on Sep 17, 2020
The Pros and Cons of Branded Keywords in PPC Advertising
Want to gain expertise as a PPC marketing specialist? Learn the tools of the trade through this article.
By Rob SandersLast updated on Oct 17, 2019
Top 4 Trends in Video Marketing for Business
One of the best ways to combat saturation and attract more viewers is by following the trends in video marketing and putting them into action.
By Rob SandersLast updated on Apr 2, 2019
How to Use Facebook Messenger for Marketing
Facebook Messenger is an excellent platform for businesses looking to use messaging as a way to connect with customers.
By Rob SandersLast updated on Apr 29, 2019
How to Optimize Online Videos for SEO
Learn the tricks about how to optimize online videos for SEO
By Rob SandersLast updated on Jul 19, 2019
Getting More Creative with Your Calls-to-Action
Read on to know plenty of ways to get more creative with your calls-to-action.
By Rob SandersLast updated on Apr 28, 2020
Are Newer Social Media Platforms Worth Your Time
Brands are finding newer social media platforms to be attractive alternatives
By Rob SandersLast updated on May 28, 2020
The Rule of Thumb for Blog Post Writing
Blog content impacts your online marketing if you follow the number one rule of blog post writing: having a goal.
By Rob SandersLast updated on Aug 23, 2019
The 5 Types of Influencers You Need to Know
Read on to know the five different types of influencers.
By Rob SandersLast updated on Oct 27, 2020
How to Use Google Trends for Marketing
Let’s have a look at how you can use Google Trends for marketing your products or services.
By Rob SandersLast updated on Jul 15, 2020
5 Effective Tips to Personalize Email Marketing
Here are five effective tips for creating highly targeted experiences and get the most from email personalization.
By Rob SandersLast updated on Jul 9, 2019
Why Influencer Marketing is the Key to Content Distribution
Understand and learn what influencer marketing is and how it can boost your content marketing initiatives.
By Rob SandersLast updated on Nov 21, 2018
Top Rebranding Trends for 2020
Let's look back on the top rebranding trends for 2020 for inspiration and guidance on moving forward.
By Rob SandersLast updated on Dec 4, 2020
3 Must-Have Home Page Features to Lock-In Your Website Visitors
Here are the top three essential homepage features you’ll want to prioritize as you develop or re-design the gateway to the rest of your site.
By Rob SandersLast updated on Nov 29, 2018
How Do Product Recommendations Influence Consumer Purchase Decisions
Product recommendations are becoming more commonplace, and it’s because of one reason: they work.
By Rob SandersLast updated on Jul 19, 2019
Why Consumers are Lining Up Behind Brands With a Purpose
Brand activism is becoming increasingly more important to consumer purchasing and messaging decisions
By Rob SandersLast updated on Apr 16, 2019
When You Should Use Non-Branded Keywords in PPC Advertising
Should you use non-branded keywords in your pay-per-click (PPC) advertising campaigns? Read on to find out.
By Rob SandersLast updated on Nov 19, 2019
5 Tips for Developing Effective Blog Topics
This article covers five straightforward tips for developing effective blog posts your audience will love.
By Rob SandersLast updated on Apr 20, 2020
All About Instagram Reels for Marketing
This article explains all about Instagram Reels for marketing.
By Rob SandersLast updated on Nov 2, 2020
How Brands Are Winning With Virtual Events
Let’s look at how brands are winning by taking their events online.
By Rob SandersLast updated on Jul 6, 2020
5 Standard A/B Tests to Run On Your Website
Read this article to learn about 5 standard A/B tests for your website
By Rob SandersLast updated on Aug 6, 2019
5 Tips for Going Live on Social Media
Here're a few handy tips to make your live streaming video engaging, meaningful, and successful.
By Rob SandersLast updated on Jun 2, 20203 Must-Have Home Page Features to Lock-In Your Website Visitors
Here are the top three essential homepage features you’ll want to prioritize as you develop or re-design the gateway to the rest of your site.
By Rob SandersLast updated on Nov 30, 2018
Why Topic Clusters Belong in Your Content Strategy
Do you feel like you’ve been writing content for your website for years, never getting the traction you need?
By Rob SandersLast updated on Jan 18, 2019
7 Features of Highly Effective White Papers
Here are the seven features that will help you create highly effective white papers.
By Rob SandersLast updated on Jul 29, 2019
The Impact of Domain Authority on SEO
Let’s have a look at what domain authority is, how it impacts what we do with SEO & ways we can apply it.
By Rob SandersLast updated on Sep 2, 2020
Digital Selling: 5 Types of High-Value Content
This article explains 5 types of digital selling in detail.
By Rob SandersLast updated on Jun 8, 2020
What Is Accessible Marketing and Why Does It Matter?
Marketing accessibility matters for the sake of all users and brands. Read on to know more!
By Rob SandersLast updated on Nov 3, 2020
How Dynamic Content Helps Boost Website Conversions
Dynamic content is a proven strategy to boost conversions, and it does so by using personalization.
By Rob SandersLast updated on Jan 13, 2020
Holiday Email Roundup: 5 Knockout Examples of Festive Content
Let’s have a look at some of this season’s most brilliant holiday marketing emails.
By Rob SandersLast updated on Dec 19, 2019
The State of Voice Search
Learn how people are using speech to search for information, and the overall impact of voice search moving forward.
By Rob SandersLast updated on Jul 23, 2020
SEO Practices in 2000 vs. SEO in 2020: What’s the Same and What’s Different
Let’s time travel a bit to look back on SEO Practices in 2000 vs. SEO in 2020.
By Rob SandersLast updated on Oct 27, 2020
Exploring PPC Search Ads and Display Ads
This article explains what are search and display ads and which type of ads to use
By Rob SandersLast updated on Apr 9, 2020
User-Generated Content Is Killing It Right Now
User-generated content is simply dominating the internet. Read on to know more.
By Rob SandersLast updated on Oct 7, 2020
Preparing for the Google Page Experience Update
Preparing for the update is critical to keep website pages ranking in search results. Read on to know more.
By Rob SandersLast updated on Jul 21, 2020
What Brand Loyalty Means to Modern Consumers
This article explains what brand loyalty means for modern consumers.
By Rob SandersLast updated on Jan 13, 2020
Writing Effective Copy for PPC Ads
Writing an effective pay-per-click (PPC) advertising copy is an important part of the marketing process. Know more!
By Rob SandersLast updated on Aug 25, 2020
What Should Go on Website FAQ Pages
Here are some ideas of what to include on FAQ page, which you can evaluate according to your own resources.
By Rob SandersLast updated on Jul 27, 2020
5 Effective Remarketing Emails to Inspire Your Team
Here're five examples of effective email remarketing and the reasons why they get the job done.
By Rob SandersLast updated on Mar 25, 2020
Facebook Live Video Ideas to Get You Inspired
Read on to know how Facebook Live video ideas can help inspire your future footage.
By Rob SandersLast updated on Jun 26, 2020
The Role of Podcasts in Your Marketing Strategy
Here’s all about the role of podcasts in marketing for any brand, organization, or individual.
By Rob SandersLast updated on Dec 22, 2020
How to Leverage Social Media for Better Blog Content
Let's discuss a few ways you can you can leverage social media and churn out effective blog content.
By Rob SandersLast updated on Aug 5, 2020
How to Repurpose Video Content
Here are a few different ways you can give your video content an encore presentation.
By Rob SandersLast updated on Dec 18, 2020
Why Account-Based Marketing Matters for B2B Companies
Let’s explore the concept of account-based marketing first, and then dive deeper into the benefits and impacts.
By Rob SandersLast updated on Jan 6, 2021- Disclaimer
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