Class schedule All Batches
  • Feb 25 - Apr 02 Weekend classes 08:00 - 12:00 CST 12 sessions
    • Feb
    • Sat 25
    • Sun 26
    • Mar
    • Sat 04
    • Sun 05
    • Sat 11
    • Sun 12
    • Sat 18
    • Sun 19
    • Sat 25
    • Sun 26
    • Apr
    • Sat 01
    • Sun 02
  • Feb 26 - Mar 19 Weekday classes 18:30 - 21:30 CST 16 sessions
    • Feb
    • Sun 26
    • Mon 27
    • Tue 28
    • Mar
    • Wed 01
    • Thu 02
    • Sun 05
    • Mon 06
    • Tue 07
    • Wed 08
    • Thu 09
    • Sun 12
    • Mon 13
    • Tue 14
    • Wed 15
    • Thu 16
    • Sun 19
  • Mar 04 - Apr 09 Weekend classes 08:00 - 12:00 CST 12 sessions
    • Mar
    • Sat 04
    • Sun 05
    • Sat 11
    • Sun 12
    • Sat 18
    • Sun 19
    • Sat 25
    • Sun 26
    • Apr
    • Sat 01
    • Sun 02
    • Sat 08
    • Sun 09
  • Mar 13 - Apr 03 Weekday classes 09:30 - 12:30 CST 16 sessions
    • Mar
    • Mon 13
    • Tue 14
    • Wed 15
    • Thu 16
    • Fri 17
    • Mon 20
    • Tue 21
    • Wed 22
    • Thu 23
    • Fri 24
    • Mon 27
    • Tue 28
    • Wed 29
    • Thu 30
    • Fri 31
    • Apr
    • Mon 03
  • Mar 17 - Apr 22 Weekday classes 22:30 - 02:30 CST 12 sessions
    • Mar
    • Fri 17
    • Sat 18
    • Fri 24
    • Sat 25
    • Fri 31
    • Apr
    • Sat 01
    • Fri 07
    • Sat 08
    • Fri 14
    • Sat 15
    • Fri 21
    • Sat 22
  • Mar 25 - Apr 30 Weekend classes 09:00 - 13:00 CST 12 sessions
    • Mar
    • Sat 25
    • Sun 26
    • Apr
    • Sat 01
    • Sun 02
    • Sat 08
    • Sun 09
    • Sat 15
    • Sun 16
    • Sat 22
    • Sun 23
    • Sat 29
    • Sun 30
  • Mar 26 - Apr 16 Weekday classes 19:30 - 22:30 CST 16 sessions
    • Mar
    • Sun 26
    • Mon 27
    • Tue 28
    • Wed 29
    • Thu 30
    • Apr
    • Sun 02
    • Mon 03
    • Tue 04
    • Wed 05
    • Thu 06
    • Sun 09
    • Mon 10
    • Tue 11
    • Wed 12
    • Thu 13
    • Sun 16
  • Apr 01 - May 07 Weekend classes 09:00 - 13:00 CST 12 sessions
    • Apr
    • Sat 01
    • Sun 02
    • Sat 08
    • Sun 09
    • Sat 15
    • Sun 16
    • Sat 22
    • Sun 23
    • Sat 29
    • Sun 30
    • May
    • Sat 06
    • Sun 07
  • Apr 10 - May 01 Weekday classes 09:30 - 12:30 CST 16 sessions
    • Apr
    • Mon 10
    • Tue 11
    • Wed 12
    • Thu 13
    • Fri 14
    • Mon 17
    • Tue 18
    • Wed 19
    • Thu 20
    • Fri 21
    • Mon 24
    • Tue 25
    • Wed 26
    • Thu 27
    • Fri 28
    • May
    • Mon 01
  • Apr 14 - May 20 Weekday classes 22:30 - 02:30 CST 12 sessions
    • Apr
    • Fri 14
    • Sat 15
    • Fri 21
    • Sat 22
    • Fri 28
    • Sat 29
    • May
    • Fri 05
    • Sat 06
    • Fri 12
    • Sat 13
    • Fri 19
    • Sat 20
  • Apr 29 - Jun 04 Weekend classes 09:00 - 13:00 CST 12 sessions
    • Apr
    • Sat 29
    • Sun 30
    • May
    • Sat 06
    • Sun 07
    • Sat 13
    • Sun 14
    • Sat 20
    • Sun 21
    • Sat 27
    • Sun 28
    • Jun
    • Sat 03
    • Sun 04

Download schedule

Key features

MONEY BACK GUARANTEE

How this works :

At Simplilearn, we greatly value the trust of our patrons. Our courses were designed to deliver an effective learning experience, and have helped over half a million find their professional calling. But if you feel your course is not to your liking, we offer a 7-day money-back guarantee. Just send us a refund request within 7 days of purchase, and we will refund 100% of your payment, no questions asked!

For Self Placed Learning :

Raise refund request within 7 days of purchase of course. Money back guarantee is void if the participant has accessed more than 25% content.

For Instructor Led Training :

Raise refund request within 7 days of commencement of the first batch you are eligible to attend. Money back guarantee is void if the participant has accessed more than 25% content of an e-learning course or has attended Online Classrooms for more than 1 day.

  • 48 hours of instructor-led training
  • 44+ hours of self-paced video
  • 10 simulation exams included
  • Instructor dream team of silicon valley authors
  • Preparation for OMCA, Google AdWords, Google Analytics, Facebook, and YouTube exams
  • Includes 10 rounds of simulations to practice SEO, SEM, conversion optimization, web analytics & email marketing

Course description

  • What’s the focus of this course?

    The Digital Marketing Certified Associate (DMCA) course is designed by expert digital marketing authors to help you develop well-rounded digital marketing skills. You will acquire an in-depth knowledge about the various digital marketing domains and get hands-on experience on the most important digital marketing tools. The course is designed to make you industry ready, enabling you to execute your own digital marketing campaigns through “Mimic Pro” simulations & real-life projects.

  • What are the course objectives?

    This course will enable you to:
    • Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), conversion optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy.
    • Master digital marketing execution tools: Google Analytics, Google AdWords, Facebook Marketing, Twitter Advertising, and YouTube Marketing.
    • Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, conversion optimization, email marketing and more. 
    • Gain real-life experience by completing projects using Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing.
    • Learn how to formulate, plan, and execute effective digital marketing strategies with our digital marketing strategy module.
    • Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing certifications.
    • Become an expert in Twitter advertising—we developed the Twitter advertising module in this course in partnership with Twitter.

  • Who should take this course?

    Digital Marketing is a growing industry that offers many career opportunities. This certification is best suited for:
    • Traditional Advertisers and Marketers, to stay relevant in an increasingly digital world
    • Sales and Business Development professionals, to improve their sales process
    • Aspiring Digital Marketers and Students, to gain entry into the digital marketing industry
    • Business Owners and Entrepreneurs, to plan and execute effective digital marketing campaigns for business growth

  • What are the projects & tools included in the course?

    Digital marketing training is incomplete without practical learning. In this course, you will work on four live projects of 10 hours each that will provide you hands-on digital marketing experience. The project will put you in charge of a website. You’ll use various digital marketing tools to execute your digital marketing strategy.

    Project 1: Google Analytics & SEO: You will set up your business website, ensure proper SEO, and enable Google Analytics to analyze its performance.

    Project 2: Google AdWords: You will design a Google AdWords campaign to increase relevant paid search traffic to your website.

    Project 3: Facebook Marketing: You will run a Facebook Marketing campaign for your website as well as maintain the Facebook page for your website to ensure brand visibility and engagement.

    Project 4: YouTube and Video Marketing: You will run a YouTube Marketing campaign for your website as well as maintain your YouTube channel.
     
    As a part of our course, we have included guides and exclusive access to various tools like :

    • Crazy Egg (60 days access worth $100)
    • Feng-GUI (30 days access)

  • What is the Mimic Pro simulations included in the course?

    The Mimic Pro simulations included in our course provides you with the opportunity to step into the shoes of the digital marketing manager of an e-commerce company. The simulations, powered by real-world Google data, will enable you to run digital marketing experiments, create virtual search engine marketing campaigns, conceptualize landing pages, email campaigns, and perform a variety of other marketing tasks using virtual money.

    Key Features of the Mimic Pro Simulator:

    • Hands-on experience gives you real-life experience
    • Sell more than 20 different products using multiple campaign formats
    • Learn KPIs of digital marketing campaigns
    • Use real Google data to practice keyword research and bid management
    • Get a virtual budget of more than $50,000 to run simulations
    • Write, run, and analyze ads to determine what works and what doesn’t
    • Set and manage online bids and budgets, giving you real-world experience managing an Ad account
    • Practice optimizing your marketing efforts with A/B ad and landing page testing
    • Familiarize yourself with using analytics data for optimizing marketing campaigns
    • Practice basic onsite SEO for your landing page
    • Create, write, and design email marketing campaigns

Course preview

    • DMCA Introduction 27:27
      • 1.1 Introduction 27:27
    • Lesson 1 - Introduction to SEO 14:43
      • 1.1 Part 1 - Introduction to SEO 08:27
      • 1.2 Part 2 - A Model of Search Engines 06:16
      • 1.3 Quiz
    • Lesson 2 - On-Page Optimization 17:44
      • 1.1 Introduction 00:15
      • 1.2 What's In It For Me 00:21
      • 1.3 Objectives 00:21
      • 1.4 Relevancy and Popularity 00:53
      • 1.5 Title Tags and META Descriptions 01:06
      • 1.6 Header Tags 00:38
      • 1.7 URLs and URL Structure 03:26
      • 1.8 Image Alt Text 00:41
      • 1.9 Internal Links 00:41
      • 1.10 Keyword Usage 01:00
      • 1.11 Sitemaps 00:52
      • 1.12 On-Page Don'ts 02:43
      • 1.13 Perfectly Optimized Page 04:03
      • 1.14 Key Takeaways 00:44
      • 1.15 Quiz
    • Lesson 3 - Off-Site Optimization and Link Building 11:53
      • 1.1 Introduction 00:14
      • 1.2 What's In It For Me 00:15
      • 1.3 Objectives 00:23
      • 1.4 Signals of Popularity 01:14
      • 1.5 Principles of Link Building 00:37
      • 1.6 Link - Worthy Content 01:00
      • 1.7 Off - site Engagement 00:56
      • 1.8 Offline Relationships 01:15
      • 1.9 Types of Links 01:29
      • 1.10 Rel=" nofollow" and Social Media 01:19
      • 1.11 Link Building Don'ts 02:19
      • 1.12 Key Takeaways 00:52
      • 1.13 Quiz
    • Lesson 4 - Duplicate Content 06:24
      • 1.1 Introduction 00:12
      • 1.2 What's In It For Me 00:17
      • 1.3 Objectives 00:15
      • 1.4 What Is Duplicate Content 01:24
      • 1.5 Common Instances 01:23
      • 1.6 Fixing Duplicate Content 02:15
      • 1.7 Key Takeaways 00:38
      • 1.8 Quiz
    • Lesson 5 - Keyword Research and Competitive Analysis 15:00
      • 1.1 Introduction 00:18
      • 1.2 What's In It For Me 00:20
      • 1.3 Objectives 00:20
      • 1.4 User Intent 02:07
      • 1.5 Not Provided 01:07
      • 1.6 Performing Keyword Research 02:16
      • 1.7 Two Types of Queries 01:17
      • 1.8 Short Tail: Pros and Cons 01:13
      • 1.9 Long Tail: Pros and Cons 01:02
      • 1.10 Competitive Analysis Overview 02:23
      • 1.11 Factors to Analyze 02:00
      • 1.12 Key Takeaways 00:37
      • 1.13 Quiz
    • Lesson 6 - Design and Architecture 07:45
      • 1.1 Introduction 00:13
      • 1.2 What's In It For Me 00:18
      • 1.3 Objectives 00:24
      • 1.4 Design Best Practices 02:51
      • 1.5 Designing for Search Engines 02:45
      • 1.6 Importance of Design 00:32
      • 1.7 Key Takeaways 00:42
      • 1.8 Quiz
    • Lesson 7 - Local SEO 08:53
      • 1.1 Introduction 00:11
      • 1.2 What's In It For Me 00:16
      • 1.3 Objectives 00:20
      • 1.4 Local SEO is Here 00:56
      • 1.5 NAP 01:56
      • 1.6 Directories 00:59
      • 1.7 Top Local Signals 03:37
      • 1.8 Key Takeaways 00:38
      • 1.9 Quiz
    • Lesson 8 - SEO Measurement 05:58
      • 1.1 Introduction 00:13
      • 1.2 What's In It For Me 00:21
      • 1.3 Objectives 00:15
      • 1.4 Biggest SEO Misconception 03:26
      • 1.5 What to Measure 01:11
      • 1.6 Key Takeaways 00:32
      • 1.7 Quiz
    • Lesson 9 - The Changing State of SEO 06:58
      • 1.1 Introduction 00:12
      • 1.2 What's In It For Me 00:30
      • 1.3 Objectives 00:15
      • 1.4 Constant Changes 01:07
      • 1.5 Google Panda Update 01:04
      • 1.6 Google Penguin Update 01:07
      • 1.7 Not Provided 01:23
      • 1.8 Still Powerful 00:57
      • 1.9 Key Takeaways 00:23
      • 1.10 Quiz
    • Lesson 10 - Integrating SEO with Other Disciplines 06:00
      • 1.1 Introduction 00:13
      • 1.2 What's In It For Me 00:37
      • 1.3 Objectives 00:18
      • 1.4 Integrated Marketing 00:34
      • 1.5 User Experience Across Channels 01:05
      • 1.6 SEO and Content Marketing 01:07
      • 1.7 SEO and Analytics 00:42
      • 1.8 SEO and Mobile 00:44
      • 1.9 Key Takeaways 00:40
      • 1.10 Quiz
    • SEO Foundations Test
      • SEO Foundations Test
    • Lesson 1 - Introduction to Social Media 43:26
      • 1.1 Part 1 - Understanding Social Media Strategy 23:55
      • 1.2 Part 2 - Building a Social Media Strategy 19:31
      • 1.3 Quiz
    • Lesson 2 - Making the Message Stick and Spread 21:52
      • 1.1 Introduction 00:14
      • 1.2 What's In It For Me 00:35
      • 1.3 Objectives 00:19
      • 1.4 Viral Potential 01:19
      • 1.5 Generating Buzz 01:09
      • 1.6 Four Commandments of Viral 01:37
      • 1.7 What Makes People Share 09:49
      • 1.8 Balancing Viral Impact 01:26
      • 1.9 Extreme Examples 01:03
      • 1.10 Balanced Example 01:18
      • 1.11 How to Fine-Tune your Campaign 02:28
      • 1.12 Key Takeaways 00:35
      • 1.13 Quiz
    • Lesson 3 - Social Media Channels 57:38
      • 1.1 Part 1 - Social Media Channels Blogs 11:07
      • 1.2 Part 2 - Social Media Channels Microblogs 09:55
      • 1.3 Part 3 - Social Media Channels Social Networks 15:16
      • 1.4 Part 4 - Social Media Channels Media Sharing Sites 15:45
      • 1.5 Part 5 - Social Media Channels Social Review Sites 05:35
      • 1.6 Quiz
    • Lesson 4 - Engaging With Influencers 23:32
      • 1.1 Introduction 00:14
      • 1.2 What's In It For Me 00:32
      • 1.3 Objectives 00:23
      • 1.4 Goals with Influencers 00:53
      • 1.5 Who Are They 01:41
      • 1.6 What and Where They Share 05:21
      • 1.7 Hunting for Influencers 03:10
      • 1.8 New Way of Doing Things 01:54
      • 1.9 Keys to a Great Pitch 01:33
      • 1.10 Mapping Out Approaches 01:18
      • 1.11 Pitch Checklist 01:48
      • 1.12 About Evangelists 01:32
      • 1.13 About Influencers 01:41
      • 1.14 Focus on the Process 00:57
      • 1.15 Key Takeaways 00:35
      • 1.16 Quiz
    • Lesson 5 - Listening and Reputation Management 15:17
      • 1.1 Introduction 00:31
      • 1.2 What's In It For Me 00:26
      • 1.3 Objectives 00:26
      • 1.4 Six Steps to Reputation Management 00:34
      • 1.5 Listen and Identify 01:21
      • 1.6 Research 00:57
      • 1.7 Communicate 01:19
      • 1.8 Resolve and Follow Up 05:45
      • 1.9 Responding to Situations 00:29
      • 1.10 Put What You Hear to Work 02:38
      • 1.11 Key Takeaways 00:51
      • 1.12 Quiz
    • Lesson 6 - Social Media Measurement 13:11
      • 1.1 Introduction 00:14
      • 1.2 What's In It For Me 00:31
      • 1.3 Objectives 00:24
      • 1.4 Which Conversations Matter 00:35
      • 1.5 Influencer Impact 02:08
      • 1.6 Engagement, Promotion, and Conversion 04:36
      • 1.7 Choosing the Right Metrics 01:52
      • 1.8 Learning from Mistakes 02:13
      • 1.9 Key Takeaways 00:38
      • 1.10 Quiz
    • Lesson 7 - Integrating Social Media with Other Disciplines 09:15
      • 1.1 Introduction 00:18
      • 1.2 What's In It For Me 00:32
      • 1.3 Objectives 00:21
      • 1.4 SEO and Socia 02:10
      • 1.5 Mobile and Social 00:36
      • 1.6 Content Marketing and Social 02:33
      • 1.7 PPC and Social 00:44
      • 1.8 Conversion and Social 00:41
      • 1.9 Analytics and Social 00:50
      • 1.10 Key Takeaways 00:30
      • 1.11 Quiz
    • Social Media Foundations Test
      • Social Media Foundations Test
    • Lesson 1 - Introduction to Content Marketing 18:31
      • 1.1 What is Content Marketing 00:40
      • 1.2 What's In It For Me 01:00
      • 1.3 Objectives 00:53
      • 1.4 Origins of Content Marketing 03:24
      • 1.5 Content Marketing—Definition 01:43
      • 1.6 Content Marketing Overlap 02:16
      • 1.7 Effective vs. Ineffective 04:23
      • 1.8 The No-strategy Penalty 01:30
      • 1.9 Key Takeaways 02:42
      • 1.10 Quiz
    • Lesson 2 - Content Marketing Strategy 29:09
      • 1.1 Introduction 00:10
      • 1.2 What's In It For Me 00:37
      • 1.3 Objective 00:36
      • 1.4 You Need a Documented Strategy 00:52
      • 1.5 Start With Your Customers 02:20
      • 1.6 Your Brand's Story 02:57
      • 1.7 Channel Strategy 01:33
      • 1.8 Establish Listening Posts 01:39
      • 1.9 Measurement is a Must 01:49
      • 1.10 Questions Your Plan Must Answer 01:15
      • 1.11 Making the Playbook 01:04
      • 1.12 Overcoming Budget Issues 04:02
      • 1.13 Hindustan Unilever Case Study 05:08
      • 1.14 Key Takeaways 05:07
      • 1.15 Quiz
    • Lesson 3 - Overseeing a Content Marketing Program 24:30
      • 1.1 Introduction 00:19
      • 1.2 What's In It For Me 00:26
      • 1.3 Objective 00:50
      • 1.4 Who Oversees Content Marketing 01:57
      • 1.5 Content Marketing and Social Media 02:18
      • 1.6 Content Marketing and SEO 01:58
      • 1.7 Roles In The Customer Journey 04:57
      • 1.8 The Engagement Model 02:15
      • 1.9 GE's influencer campaign Case Studies 07:59
      • 1.10 Key Takeaways 01:31
      • 1.11 Quiz
    • Lesson 4 - Content Marketing Tactics 34:47
      • 1.1 Introduction 00:10
      • 1.2 What's In It For Me 00:29
      • 1.3 Objectives 00:17
      • 1.4 Overview 00:50
      • 1.5 In-Person Events 02:11
      • 1.6 eNewsletters 00:58
      • 1.7 Online Videos 03:07
      • 1.8 Case Studies 00:35
      • 1.9 Webinars and Webcasts 00:39
      • 1.10 Social Media (Except Blogs) 01:45
      • 1.11 Blogs 01:11
      • 1.12 Research Reports 01:54
      • 1.13 White Papers 00:31
      • 1.14 On-Site Articles 01:41
      • 1.15 eBooks 01:03
      • 1.16 Mobile Content 01:38
      • 1.17 Online Presentations 00:58
      • 1.18 Infographics 00:52
      • 1.19 Press Releases 01:52
      • 1.20 Putting It All Together 01:22
      • 1.21 Caterpillar's Built For It campaign Case Studies 08:58
      • 1.22 Key Takeaways 01:46
      • 1.23 Quiz
    • Lesson 5 - Social Media Platforms 27:50
      • 1.1 Introduction 00:19
      • 1.2 What's In It For Me 00:25
      • 1.3 Objective 00:24
      • 1.4 Overview 00:44
      • 1.5 Facebook 01:59
      • 1.6 LinkedIn 02:24
      • 1.7 YouTube 02:38
      • 1.8 Twitter 01:21
      • 1.9 The Secret to Highly Shareable Content 01:06
      • 1.10 World Cup Example 05:30
      • 1.11 GoPro Case Studies 09:46
      • 1.12 Key Takeaways 01:14
      • 1.13 Quiz
    • Lesson 6 - Measurement and Budget 26:56
      • 1.1 Introduction 00:10
      • 1.2 What's In It For Me 00:27
      • 1.3 Objectives 00:31
      • 1.4 Overcoming Hurdles 01:47
      • 1.5 B2C Goals and Metrics 02:07
      • 1.6 B2B Goals and Metrics 01:51
      • 1.7 Tying Outputs to Outcomes 01:16
      • 1.8 P and G Example 04:04
      • 1.9 Conclusion 01:09
      • 1.10 Piper Aircraft Case Study 12:11
      • 1.11 Key Takeaways 01:23
      • 1.12 Quiz
    • Content Marketing Foundations Test
      • Content Marketing Foundations Test
    • Lesson 1 - Introduction to Email Marketing 14:53
      • 1.1 Part 1 - Introduction to Email 05:22
      • 1.2 Part 2 - Basic Terminology 09:31
      • 1.3 Quiz
    • Lesson 2 - Spam 09:17
      • 1.1 Introduction 00:15
      • 1.2 What's In It For Me 00:19
      • 1.3 Objectives 00:26
      • 1.4 The Origins of Spam 01:23
      • 1.5 What is Spam 01:52
      • 1.6 Spam and the Law 01:15
      • 1.7 Canada's Express Consent Law 01:01
      • 1.8 Spam Filters 02:08
      • 1.9 Key Takeaways 00:38
      • 1.10 Quiz
    • Lesson 3 - List building and List Management 11:21
      • 1.1 Introduction 00:14
      • 1.2 What's In It For Me 00:26
      • 1.3 Objectives 00:17
      • 1.4 Your List 01:20
      • 1.5 Building Your List 01:28
      • 1.6 Rented Lists 01:21
      • 1.7 Compiled and Purchased Lists 01:15
      • 1.8 List Hygiene 01:44
      • 1.9 B2B List Case Studies 02:52
      • 1.10 Key Takeaways 00:24
      • 1.11 Quiz
    • Lesson 4 - Elements of an Email 09:34
      • 1.1 Introduction 00:16
      • 1.2 What's In It For Me 00:14
      • 1.3 Objectives 00:17
      • 1.4 Preview 00:48
      • 1.5 Address or From Line 00:46
      • 1.6 Blink Test Subject Line 00:52
      • 1.7 Pre-header 00:54
      • 1.8 Images and Media 00:29
      • 1.9 Clickable Links 00:48
      • 1.10 Email and Web Clients 00:38
      • 1.11 Planning for the Preview 01:27
      • 1.12 Email Elements Case Studies 01:37
      • 1.13 Key Takeaways 00:28
      • 1.14 Quiz
    • Lesson 5 - The Process of Measuring Email 07:11
      • 1.1 Introduction 00:28
      • 1.2 What's In It For Me 00:24
      • 1.3 Objectives 00:22
      • 1.4 Email Measurement Funnel 01:39
      • 1.5 Measure Different Email Types 00:51
      • 1.6 Measure By Purpose 00:58
      • 1.7 Measure By Campaign 00:35
      • 1.8 Measure Landing Page Effectiveness 00:32
      • 1.9 Compare All Channels 00:51
      • 1.10 Key Takeaways 00:31
      • 1.11 Quiz
    • Lesson 6 - Marketing Automation 23:36
      • 1.1 Part 1 - Introduction to Marketing Automation 07:04
      • 1.2 Part 2 - Introduction to Autoresponders 07:25
      • 1.3 Part 3 - Conversation Marketing and CRMs 09:07
      • 1.4 Quiz
    • Lesson 7 - Integrating Email with other disciplines 04:38
      • 1.1 Introduction 00:14
      • 1.2 What's In It For Me 00:30
      • 1.3 Objectives 00:16
      • 1.4 Email and Content Marketing 00:43
      • 1.5 Email and Conversion Optimization 01:41
      • 1.6 Email and Analytics 00:45
      • 1.7 Key Takeaways 00:29
      • 1.8 Quiz
    • Email Marketing Foundations Test
      • Email Marketing Foundations Test
    • Lesson 1 - Introduction to Mobile Marketing 15:11
      • 1.1 Introduction 00:31
      • 1.2 What's In It For Me 00:45
      • 1.3 Objectives 00:22
      • 1.4 What is Mobile Marketing 01:52
      • 1.5 The Cost of Forsaking Mobile 01:43
      • 1.6 Marketing vs. Advertising 01:02
      • 1.7 Who Needs Mobile Marketing 00:47
      • 1.8 Mobiles Role in the Marketing Mix 02:55
      • 1.9 Mobile and Other Advertising 00:39
      • 1.10 Mobile and Television 01:16
      • 1.11 Mobile and Other Digital Channels 02:39
      • 1.12 Key Takeaways 00:40
      • 1.13 Quiz
    • Lesson 2 - Mobile Products and Services 26:16
      • 1.1 Introduction 00:20
      • 1.2 What's In It For Me 00:28
      • 1.3 Objectives 00:23
      • 1.4 List of Products and Services 00:48
      • 1.5 SMS or Text Messaging 02:54
      • 1.6 SMS Example 02:57
      • 1.7 MMS or Multimedia Messaging Service 01:35
      • 1.8 Location - Based Products 01:26
      • 1.9 Location Technologies 03:27
      • 1.10 The Mobile Web 01:43
      • 1.11 Apps 04:18
      • 1.12 B2B Case Study Increasing Collaboration and Productivity 01:34
      • 1.13 B2C Case Studies 03:49
      • 1.14 Key Takeaways 00:34
      • 1.15 Quiz
    • Lesson 3 - Incentives and Loyalty Programs 16:16
      • 1.1 Introduction 00:15
      • 1.2 What's In It For Me 00:37
      • 1.3 Objectives 00:19
      • 1.4 Consumers Want Offers 01:42
      • 1.5 Mobile Incentives 01:20
      • 1.6 How Do Mobile Incentives Work 01:43
      • 1.7 Mobile Loyalty Programs 04:36
      • 1.8 Mobile Coupons 01:36
      • 1.9 Mobile Promotions 01:31
      • 1.10 B2C Case Studies 02:08
      • 1.11 Key Takeaways 00:29
      • 1.12 Quiz
    • Lesson 4 - Location Opportunities 17:55
      • 1.1 Introduction 00:16
      • 1.2 What's In It For Me 00:41
      • 1.3 Objectives 00:28
      • 1.4 Location Opportunities of Mobile Marketing 02:27
      • 1.5 Mobile and Local SEO 01:07
      • 1.6 Location - Based Services 02:40
      • 1.7 Location - Based Incentives 01:21
      • 1.8 Beacons 05:09
      • 1.9 B2C Case Studies 03:14
      • 1.10 Key Takeaways 00:32
      • 1.11 Quiz
    • Lesson 5 - Mobile Advertising 17:43
      • 1.1 Introduction 00:33
      • 1.2 What's In It For Me 00:28
      • 1.3 Objectives 00:18
      • 1.4 Defining Mobile Advertising 01:27
      • 1.5 Impact of Mobile Advertising 01:58
      • 1.6 Ad Types Delivery 02:22
      • 1.7 Mobile Ad Placement 02:14
      • 1.8 Ad Examples 01:46
      • 1.9 Successful Mobile Ads 02:33
      • 1.10 Analyzing Mobile Ad Data 02:12
      • 1.11 B2C Case Studies 01:16
      • 1.12 Key Takeaways 00:36
      • 1.13 Quiz
    • Lesson 6 - Communicating with Mobile Audiences 18:34
      • 1.1 Introduction 00:30
      • 1.2 What's In It For Me 00:37
      • 1.3 Objectives 00:20
      • 1.4 User Behaviors and Interests 02:48
      • 1.5 Mobile is Ubiquitous 03:01
      • 1.6 Mobile Use Cases 01:02
      • 1.7 Budget Insights from Coca Cola 00:48
      • 1.8 Activity Across Devices 02:47
      • 1.9 B2B Case Study Catering to The Business Pro 03:17
      • 1.10 B2B Case Study Opportunity to Develop Custom - Apps for Business 02:06
      • 1.11 B2C Case Studies 00:43
      • 1.12 Key Takeaways 00:35
      • 1.13 Quiz
    • Lesson 7 - Rules and Regulations 10:58
      • 1.1 Introduction 00:43
      • 1.2 What's In It For Me 00:38
      • 1.3 Objectives 00:19
      • 1.4 Misconceptions of Mobile 02:10
      • 1.5 Brand Messaging Permissions 01:04
      • 1.6 Code of Conduct 01:14
      • 1.7 Spam Laws 02:32
      • 1.8 Complying with the Rules 01:43
      • 1.9 Key Takeaways 00:35
      • 1.10 Quiz
    • Lesson 8 - Mobile Measurement 08:36
      • 1.1 Introduction 00:14
      • 1.2 What's In It For Me 00:36
      • 1.3 Objectives 00:19
      • 1.4 Mobile Measurement Is Imperfect 01:03
      • 1.5 What Can We Track 02:22
      • 1.6 Inhibitors to Measurement 03:28
      • 1.7 Key Takeaways 00:34
      • 1.8 Quiz
    • Lesson 9 - Integrating Mobile and Other Disciplines 15:28
      • 1.1 Introduction 00:14
      • 1.2 What's In It For Me 00:37
      • 1.3 Objectives 00:25
      • 1.4 Mobile and Social Media 01:30
      • 1.5 Mobile and Content Marketing 01:57
      • 1.6 Mobile and Email 01:54
      • 1.7 Mobile and SEO 00:53
      • 1.8 Mobile and PPC 00:52
      • 1.9 Mobile and Analytics 01:19
      • 1.10 B2B Case Study Specialized Apps for Even More Productivity 02:30
      • 1.11 B2B Case Study Apps to Be More Connected 00:59
      • 1.12 B2C Case Studies 01:46
      • 1.13 Key Takeaways 00:32
      • 1.14 Quiz
    • Mobile Marketing Foundations Test
      • Mobile Marketing Foundations Test
    • Lesson 1 - Introduction to PPC 27:02
      • 1.1 Part 1 - Introduction to PPC 13:25
      • 1.2 Part 2 - Psychology of Search 13:37
      • 1.3 Quiz
    • Lesson 2 - Account Hierarchy 06:49
      • 1.1 Introduction 00:19
      • 1.2 What's In It For Me 00:32
      • 1.3 Objectives 00:16
      • 1.4 Account Hierarchy Overview 01:06
      • 1.5 Account Settings 01:10
      • 1.6 Campaign Settings 01:11
      • 1.7 Ad Group Settings 01:19
      • 1.8 Key Takeaways 00:56
      • 1.9 Quiz
    • Lesson 3 - The Buying Funnel 35:47
      • 1.1 Part 1 - The Buying Funnel Part 1 Funnel Structure 18:11
      • 1.2 Part 2 - The Buying Funnel Part 2 Examples Tips 17:36
      • 1.3 Quiz
    • Lesson 4 - The PPC Auction 19:27
      • 1.1 Introduction 00:13
      • 1.2 What's In It For Me 00:28
      • 1.3 Objectives 00:21
      • 1.4 Paid Search Auction Basics 01:23
      • 1.5 Ad Positions 01:53
      • 1.6 Ad Rank 02:23
      • 1.7 Introduction to Quality Score 01:19
      • 1.8 Quality Score in Flux 01:10
      • 1.9 Why Ad Rank 02:07
      • 1. 10 Quality Score is Not a KPI 02:15
      • 1.11 Conversion Tracking 04:33
      • 1.12 key Takeaways 01:22
      • 1.13 Quiz
    • Lesson 5 - PPC Targeting Options 12:30
      • 1.1 Introduction 00:14
      • 1.2 What's In It For Me 00:28
      • 1.3 Objectives 00:24
      • 1.4 Hierarchy Review 00:46
      • 1.5 Search and Display Networks 00:38
      • 1.6 Location Targeting 02:26
      • 1.7 Device Targeting 00:30
      • 1.8 Time Frames 01:40
      • 1.9 Placement Targeting 00:53
      • 1.10 Contextual Targeting 00:27
      • 1.11 Interest Targeting 00:36
      • 1.12 Remarketing 00:26
      • 1.13 Audience Targeting in Search 01:16
      • 1.14 Key Takeaways 01:46
      • 1.15 Quiz
    • Lesson 6 - Introducing Keywords 27:06
      • 1.1 Introduction 00:16
      • 1.2 What's In It For Me 00:30
      • 1.3 Objectives 00:21
      • 1.4 Necessary Jargon 00:31
      • 1.5 Search Intent 03:59
      • 1.6 Search Sessions 01:01
      • 1.7 Types of Keywords 02:00
      • 1.8 Types of Keywords:Who,What,Why,and How 01:01
      • 1.9 Think About the Searcher 00:38
      • 1.10 Understand Your Demographics 01:30
      • 1.11 Search Queries by Keyword 01:10
      • 1.12 B2B vs B2C Keywords 01:32
      • 1.13 Ad Group Organization 04:40
      • 1.14 Match Types 02:20
      • 1.15 Negative Keywords 01:13
      • 1.16 Finding Keywords 02:26
      • 1.17 Key Takeaways 01:58
      • 1.18 Quiz
    • Lesson 7 - Creating Compelling Ads 17:52
      • 1.1 Introduction 00:13
      • 1.2 What's In It For Me 00:26
      • 1.3 Objectives 00:23
      • 1.4 Ad Fundamentals 01:19
      • 1.5 Ad Components 04:23
      • 1.6 Anatomy of Ad Copy 02:44
      • 1.7 Mobile Preference 00:54
      • 1.8 Ad Testing 01:04
      • 1.9 Ad Preview 00:41
      • 1.10 Destination URL 00:59
      • 1.11 Ad Extensions 01:46
      • 1.12 Pre - Qualifying Users 01:19
      • 1.13 Key Takeaways 01:41
      • 1.14 Quiz
    • Lesson 8 - Measuring Goals and Bidding Options 09:44
      • 1.1 Introduction 00:16
      • 1.2 What's In It For Me 00:27
      • 1.3 Objectives 00:26
      • 1.4 Marketing Goals 01:39
      • 1.5 PPC Metrics 03:45
      • 1.6 Bidding Methods 01:57
      • 1.7 Bidding Modifiers 00:41
      • 1.8 Key Takeaways 00:33
      • 1.9 Quiz
    • Lesson 9 - PPC Account Audit 05:04
      • 1.1 Introduction 00:30
      • 1.2 What's In It For Me 00:20
      • 1.3 Objectives 00:21
      • 1.4 Increasing Visibility 01:50
      • 1.5 The Quick Organization Audit 00:28
      • 1.6 Digging for Outliers 00:33
      • 1.7 Trended Data 00:29
      • 1.8 Key Takeaways 00:33
      • 1.9 Quiz
    • Lesson 10 - Integrating PPC with Other Disciplines 10:20
      • 1.1 Introduction 00:16
      • 1.2 What's In It For Me 00:35
      • 1.3 Objectives 00:21
      • 1.4 The Big Picture 00:26
      • 1.5 PPC and other Channels 03:39
      • 1.6 PPC and other Business Types 03:40
      • 1.7 Key Takeaways 01:23
      • 1.8 Quiz
    • PPC Foundations Test
      • PPC Foundations Test
    • Lesson 1 - Introducing Conversion Optimization 15:15
      • 1.1 Introduction 00:44
      • 1.2 What's In It For Me 00:43
      • 1.3 Objectives 00:18
      • 1.4 Introducing Conversion Optimization 02:51
      • 1.5 The Traits of Success 02:10
      • 1.6 The Amazon Example 02:50
      • 1.7 What Should You Test 02:23
      • 1.8 Robert Cialdini’s Principles of Persuasion 02:42
      • 1.9 Key Takeaways 00:34
      • 1.10 Quiz
    • Lesson 2 - Laying the Foundations of Conversion 07:15
      • 1.1 Introduction 00:20
      • 1.2 What's In It For Me 00:30
      • 1.3 Objectives 00:08
      • 1.4 Understanding AIDAS 01:46
      • 1.5 Understanding Information Scent 03:06
      • 1.6 Maintaining the Scent Examples 01:00
      • 1.7 Key Takeaways 00:25
      • 1.8 Quiz
    • Lesson 3 - Getting to Know Your Customers 07:43
      • 1.1 Introduction 00:23
      • 1.2 What's In It For Me 00:35
      • 1.3 Objectives 00:12
      • 1.4 Identify Your Visitors Goals 02:20
      • 1.5 Modeling Your Customers 03:54
      • 1.6 Key Takeaways 00:19
      • 1.7 Quiz
    • Lesson 4 - Creating the Message 11:57
      • 1.1 Introduction 00:20
      • 1.2 What's In It For Me 00:14
      • 1.3 Objectives 00:13
      • 1.4 Identify Your Message 01:06
      • 1.5 Sell More Effectively 03:07
      • 1.6 Microcopy 04:08
      • 1.7 What if Your Copy Still Doesn't Convert 02:21
      • 1.8 Key Takeaways 00:28
      • 1.9 Quiz
    • Lesson 5 - Anatomy of a Landing Page 07:01
      • 1.1 Introduction 00:20
      • 1.2 What's In It For Me 00:09
      • 1.3 Objectives 00:10
      • 1.4 Landing Pages 02:04
      • 1.5 Elements of a Great Landing Page 04:00
      • 1.6 Key Takeaways 00:18
      • 1.7 Quiz
    • Lesson 6 - Why Design Matters 07:08
      • 1.1 Introduction 00:25
      • 1.2 What's In It For Me 00:08
      • 1.3 Objectives 00:10
      • 1.4 The Elements of Design 02:08
      • 1.5 Fitting Your Page Together 02:44
      • 1.6 Technical Considerations 01:09
      • 1.7 Key Takeaways 00:24
      • 1.8 Quiz
    • Lesson 7 - Testing for Conversions 06:59
      • 1.1 Introduction 00:18
      • 1.2 What's In It For Me 00:10
      • 1.3 Objectives 00:07
      • 1.4 Three Key Factors of Conversion 04:35
      • 1.5 The Three Factors in Action 01:31
      • 1.6 Key Takeaways 00:18
      • 1.7 Quiz
    • Lesson 8 - Seeing the Bigger Picture 08:25
      • 1.1 Introduction 00:24
      • 1.2 What's In It For Me 00:08
      • 1.3 Objectives 00:22
      • 1.4 Conversion Optimization and SEO 00:58
      • 1.5 Conversion Optimization and Social Media 00:55
      • 1.6 Conversion Optimization and Paid Search 01:37
      • 1.7 Conversion Optimization and Email Lists 01:27
      • 1.8 Conversion Optimization and Analytics 00:56
      • 1.9 Conversion Optimization in the Mobile World 00:58
      • 1.10 Key Takeaways 00:40
      • 1.11 Quiz
    • Conversion Optimization Foundations Test
      • Conversion Optimization Foundations Test
    • Lesson 1 - Introduction to Digital Analytics 18:29
      • 1.1 Introduction 01:07
      • 1.2 What's In It For Me 02:20
      • 1.3 Objectives 00:41
      • 1.4 Why Digital Analytics 05:10
      • 1.5 What is Analytics 04:38
      • 1.6 Role of an Analyst 02:16
      • 1.7 How Difficult is it 00:55
      • 1.8 Key Takeaways 01:22
      • 1.9 Quiz
    • Lesson 2 - Organizational Maturity 35:37
      • 1.1 Introduction 00:15
      • 1.2 What's In It For Me 01:12
      • 1.3 Objectives 00:57
      • 1.4 Why Maturity 00:30
      • 1.5 What is a Maturity Model 01:21
      • 1.6 Digital Analytics Maturity Model 02:06
      • 1.7 Management, Governance, and Adoption 04:13
      • 1.8 Objective and Scope 06:30
      • 1.9 Team and Expertise 03:33
      • 1.10 Continuous Improvement Process and Methodology 03:22
      • 1.11 Tools, Technology, and Data Integration 07:30
      • 1.12 Case Study 03:11
      • 1.13 Key Takeaways 00:57
      • 1.14 Quiz
    • Lesson 3 - Building Blocks 26:19
      • 1.1 Introduction 00:10
      • 1.2 What's In It For Me 01:26
      • 1.3 Objectives 00:22
      • 1.4 Dimensions and Metrics 01:24
      • 1.5 Audience Building Blocks 04:41
      • 1.6 Acquisition Building Blocks 02:27
      • 1.7 Behavioral Building Blocks 05:38
      • 1.8 Conversion Building Blocks 05:15
      • 1.9 Calculated Metrics 01:56
      • 1.10 Compound Metrics 00:55
      • 1.11 Key Takeaways 02:05
      • 1.12 Quiz
    • Lesson 4 - Managerial Perspectives of Digital Analytics 26:00
      • 1.1 Introduction 00:13
      • 1.2 What's In It For Me 00:13
      • 1.3 Objectives 01:44
      • 1.4 Porter’s Value Chain Framework and Marketing Centricity 02:01
      • 1.5 Customer Lifecycle 03:37
      • 1.6 Personas and Scent Trails 02:29
      • 1.7 Mapping Features Functions and Content to Personas and the Lifecycle 03:52
      • 1.8 The Power of Pilot Projects 03:54
      • 1.9 Planning 01:45
      • 1.10 Privacy and Ethics 03:15
      • 1.11 The Curse of Data - Analysis Paralysis 02:02
      • 1.12 Key Takeaways 00:55
      • 1.13 Quiz
    • Lesson 5 - Key Performance Indicators 24:48
      • 1.1 Introduction 00:15
      • 1.2 What's In It For Me 00:45
      • 1.3 Objectives 00:39
      • 1.4 The Starting Point 01:32
      • 1.5 What is a Key Performance Indicator (KPI) 00:43
      • 1.6 The Ultimate KPIs 02:51
      • 1.7 How to Pick the Right KPIs 01:02
      • 1.8 Critical - To - Quality (CTQ) 03:56
      • 1.9 Attributes of a Great KPI 01:51
      • 1.10 Bounce Rate 02:59
      • 1.11 Average Order Value (AOV) — Metric or a KPI 02:25
      • 1.12 Measuring Engagement 01:56
      • 1.13 How Many KPIs 02:55
      • 1.14 Key Takeaways 00:59
      • 1.15 Quiz
    • Lesson 6 - Segmentation 19:58
      • 1.1 Introduction 00:09
      • 1.2 What's In It For Me 00:49
      • 1.3 Objectives 00:53
      • 1.4 Why Use Segmentation 00:57
      • 1.5 Population N — Example 03:21
      • 1.6 Segmenting — RFM Approach 03:02
      • 1.7 Built-in and Custom Segments 05:23
      • 1.8 Segmentation — ABC 04:58
      • 1.9 Key Takeaways 00:26
      • 1.10 Quiz
    • Lesson 7 - The Analysis Process 42:05
      • 1.1 Introduction 00:13
      • 1.2 What's In It For Me 01:21
      • 1.3 Objectives 01:00
      • 1.4 Types of Analytics 02:02
      • 1.5 Continuous Improvements and Problem Solving with Lean Six Sigma 01:15
      • 1.6 Define 03:43
      • 1.7 Measure 08:34
      • 1.8 Analyze 09:19
      • 1.9 Improve 02:28
      • 1.10 Control 00:35
      • 1.11 Analysis Process Examples 10:48
      • 1.12 Key Takeaways 00:47
      • 1.13 Quiz
    • Lesson 8 - Marketing Management 22:45
      • 1.1 Introduction 00:10
      • 1.2 What's In It For Me 00:22
      • 1.3 Objectives 00:44
      • 1.4 What is Campaign Tracking 02:35
      • 1.5 Components of a Campaign 03:21
      • 1.6 The Impact of Ad Blockers 02:06
      • 1.7 Paid Owned and Earned Media 02:42
      • 1.8 Attribution Modeling and Media-Mix Modeling 03:53
      • 1.9 Assisted Conversions 01:28
      • 1.10 Attribution Models 03:08
      • 1.11 Offline Attribution 00:53
      • 1.12 Key Takeaways 01:23
      • 1.13 Quiz
    • Lesson 9 - Experimentation and Testing 11:48
      • 1.1 Introduction 00:09
      • 1.2 What's In It For Me 00:59
      • 1.3 Objectives 00:19
      • 1.4 Benefits of Testing 01:38
      • 1.5 Web Design 101 01:39
      • 1.6 Hypothesis Testing 01:23
      • 1.7 A-B Testing Pros and Cons 01:06
      • 1.8 Multivariate Testing 02:15
      • 1.9 Multivariate Testing Pros and Cons 01:54
      • 1.10 Key Takeaways 00:26
      • 1.11 Quiz
    • Lesson 10 - Reports and Dashboards 18:10
      • 1.1 Introduction 00:19
      • 1.2 What's In It For Me 01:08
      • 1.3 Objectives 00:35
      • 1.4 What is a Dashboard 01:05
      • 1.5 Analysis and Reporting Workflow 01:42
      • 1.6 Planning Your Dashboard 03:21
      • 1.7 Choice Of Visualization 01:30
      • 1.8 Gestalt Principle 01:03
      • 1.9 Stephen Few Common Pitfalls in Dashboard Design 01:23
      • 1.10 Expressing Exactitude or Sense of Scale 01:34
      • 1.11 Remove to Improve 01:20
      • 1.12 The Art of Storytelling 02:26
      • 1.13 Key Takeaways 00:44
      • 1.14 Quiz
    • Lesson 11 - The Digital Analytics Stack 18:20
      • 1.1 Introduction 00:36
      • 1.2 What's In It For Me 00:53
      • 1.3 Objectives 00:36
      • 1.4 The Complex MarTech Landscape 01:19
      • 1.5 Selecting a Web Analytics Platform 01:56
      • 1.6 Qualitative Data 01:58
      • 1.7 Competitive Intelligence 03:19
      • 1.8 Social Analytics 03:21
      • 1.9 Back Office CRM and Sales Data 01:11
      • 1.10 Instrumentation (Tagging) 02:14
      • 1.11 Key Takeaways 00:57
      • 1.12 Quiz
    • Digital Analytics Foundations Test
      • Digital Analytics Foundations Test
    • Lesson 1 - Introduction to Marketing Automation 10:31
      • 1.1 Introduction 00:36
      • 1.2 Defining Marketing Automation 00:57
      • 1.3 Increase Engagement 02:16
      • 1.4 Flatten Your Sales Funnel 01:28
      • 1.5 Close More Deals 03:01
      • 1.6 Make More Money 00:55
      • 1.7 Develop Best Customers 01:18
      • 1.8 Quiz
    • Lesson 2 - Lead Capture and Nurture 09:42
      • 1.1 Introduction 00:31
      • 1.2 Capture and Nurture 00:40
      • 1.3 Lead Capture Process 01:19
      • 1.4 Lead Nurture - Building a Relationship 02:04
      • 1.5 Implicit and Explicit Data 01:31
      • 1.6 Lead Scoring 03:37
      • 1.7 Quiz
    • Lesson 3 - Automated Campaigns 28:21
      • 1.1 Triggers and Series 13:11
      • 1.2 Drip Campaigns 07:26
      • 1.3 Nurture Campaigns 07:44
      • 1.4 Quiz
    • Lesson 4 - Improving Customer Life cycle 24:56
      • 1.1 Measurement and Attribution 15:23
      • 1.2 Customer Journey 09:33
      • 1.3 Quiz
    • Marketing Automation Foundations Test
      • Marketing Automation Foundations Test
    • Lesson 1 - What is Programmatic Buying 07:55
      • 1.1 Introduction 00:26
      • 1.2 Programmatic Buying 00:53
      • 1.3 Programmatic Uses 00:48
      • 1.4 Programmatic Media 00:43
      • 1.5 Programmatic Channels and Custom Audiences 00:34
      • 1.6 Using Videos in Programmatic 00:42
      • 1.7 Programmatic in Mobile and Apps 01:35
      • 1.8 Advanced Targeting 01:21
      • 1.9 Real Time Advertising 00:53
      • 1.10 Quiz
    • Lesson 2 - Programmatic Buying vs Traditional Paid Marketing Approaches 13:40
      • 1.1 Introduction 00:15
      • 1.2 Programmatic Ad Buying Approach-Publishers 01:28
      • 1.3 Programmatic Ad Buying Approach - Advertisers 00:55
      • 1.4 Traditional Ad Marketplace 04:27
      • 1.5 Ad Server - Tracking Users 01:07
      • 1.6 Data Management Platform (DMP) 01:16
      • 1.7 Ad Buying Approach - What Changed 01:57
      • 1.8 Programmatic Ad Approach 02:15
      • 1.9 Quiz
    • Lesson 3 - Programmatic Direct vs RTB 09:18
      • 1.1 Introduction 00:14
      • 1.2 Behavioral Targeting 01:00
      • 1.3 Programmatic and RTB 01:00
      • 1.4 RTB - DSP and SSP 02:03
      • 1.5 RTB Process 02:34
      • 1.6 Programmatic Direct 02:27
      • 1.7 Quiz