About Digital Marketing Associate Program

  • What are the benefits of taking a Digital Marketing Associate Program?

    Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. In digital marketing, in particular, companies are looking for professionals with a 360-degree skill set that cuts across sub-domains such as PPC, social, email marketing and more. They are also prioritizing candidates that have exposure to many of the leading marTech vendors and are current with the latest best-practices. 

    This DMA course provides both the breadth and depth of skills to help you take your marketing career to the next level. 


  • What are the Digital Marketing Associate Program objectives?

    Whether you’re looking for a new career in digital marketing or just wish to add digital to your existing skillset, the DMA course will prepare you to become a complete digital marketer and make you industry ready on day one. You will acquire the right skills through extensive hands-on practice on a wide range of projects that will enable you to launch and execute your own digital marketing campaigns. We’ll train you on the latest digital marketing tools, show you how they work and how to gain insights that will help clarify your strategy.

    The DMA course will prepare you for the most sought-after certification exams such as OMCA, Google Ads, Facebook Blueprint, Hootsuite, Hubspot and Google Analytics

  • What skills will you learn in Digital Marketing Associate Program for beginners?

    This course will enable you to:

    • Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
    • Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
    • Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
    • Learn how to formulate, plan, and execute effective digital marketing strategies with the right channel mix in our digital marketing strategy module
    • Create the right marketing messages tailored to the right audiences
    • Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Blueprint, Hootsuite and Hubspot

  • What are the projects and tools included in the Digital Marketing Associate Program?

    DMA training is incomplete without practical learning. In this course, you will work on four live projects of 10 hours each that will provide you hands-on digital marketing experience. The projects will put you in charge of a website, and you’ll use various digital marketing tools to execute your digital marketing strategy.

    Project 1: Google Analytics & SEO: You will set up your business website, ensure proper SEO, and enable Google Analytics to analyze its performance.

    Project 2: Google Ads: You will design a Google Ads campaign to increase relevant paid search traffic to your website.

    Project 3: Facebook Marketing: You will run a Facebook marketing campaign for your website and maintain the Facebook page to ensure brand visibility and engagement.

    Project 4: YouTube and Video Marketing: You will run a YouTube marketing campaign for your website and maintain your YouTube channel.
    As a part of our course, we have included guides and exclusive access to various tools such as :

    • Feng-GUI (30 days access)

  • Who is eligible to take this Digital Marketing Associate Program?

    The Digital Marketing Associate program is ideal for any business professional, marketing consultant or student interested in jump-starting a career in digital marketing, including:

    Sales or business professional looking to accelerate your career:
    This program will give you an insider’s view into the digital marketing domain. With this course you can:

    • Up-skill your competencies and carve an entry into a digital marketing role
    • Understand the inner workings of digital marketing campaigns that can help you as you collaborate and work with digital marketing teams

    An entrepreneur interested in leveraging digital marketing to improve the ROI for your company:
    We live in a digital world where most of your customers live online. So if you’re trying to grow your brand or boost online sales, digital marketing is a critical part of your marketing strategy. This course will help you:

    • Understand the role that digital tools and marketing channels can play in growing your online brand
    • Gain the knowledge and experience required to engage with marketing partners and agencies as you implement an effective digital strategy for your brand

    Traditional marketer striving to enhance your knowledge and skills in digital marketing:
    Digital marketing has been gaining prominence over the last few years, and if you’re an expert marketer in traditional channels and methods, then adding digital marketing skills can be a great boost for your career. This course will:

    • Broaden your marketing know-how and help you stay current with the latest trends and channels in the digital marketing world
    • Arm you with the skills and experience to get a foothold and grow your career in digital marketing

    Digital marketer hoping to broaden your skillsets and accelerate your career to the next level:
    In today’s business world, digital marketers must be able to wear multiple hats and execute campaigns across different types of marketing channels to stay ahead of the competition. Our course can help you:

    • Learn the latest industry-relevant techniques to help you build well-rounded digital marketing expertise
    • Build multiple digital marketing skills and catapult your career in digital marketing

    A student looking to build a career in one of the most sought-after domains today:
    A study by Mondo suggests that senior leadership professionals in digital marketing earn between USD $140,000 to $200,000. If you’re looking to build a career in one of the fastest-growing domains in business, digital marketing is a great start. This course will help you:

    • Build a strong foundational knowledge of digital marketing and gain hands-on experience in digital marketing
    • Learn how to plan and execute digital marketing campaigns and prepare for fast-paced digital marketing roles in the industry

  • How do I earn the Digital Marketing Associate Program certificate?

    Certification unlock criteria:

    • Digital Marketing 101:
      • Complete 85% of OSL
      • Pass Assessment Test with 60% score
    • Mastering SEO, Content Marketing, PPC and Digital Analytics
      • Complete 85% of OSL (or) Attend 1 LVC batch
      • Complete at least 1 Project
    • Mastering Social Media, Mobile Marketing and Digital Strategy
      • Complete 85% of OSL (or) Attend 1 LVC batch
      • Complete at least 1 Project
      • Pass at least 1 Assessment Test with 60% score
    • Digital Marketing Capstone
      • Complete 100% Self-Learning Videos
      • Complete 1 Project

  • What is the Hootsuite Platform Training course and how will I earn its Certificate?

    We partnered with the Hootsuite Academy team to include the Hootsuite Platform Training course as part of the Simpliearn Digital Marketing Course. In this module, you’ll develop the skills to use core Hootsuite products to their full potential, boosting the impact of your social media efforts, driving results, and proving your ROI.

    Once you've completed the Hootsuite Platform Training, you'll be ready to take the exam on the Hootsuite Academy website to become a Hootsuite Certified Professional. As a Simplilearn student, you'll get 50% off on this industry-recognized credential! Get certified for 50% off.

  • How will I become a Digital Marketing Associate?

    Simplilearn’s Digital Marketing course is a good stepping stone for experienced digital marketers to expand the depth and breadth of their digital marketing expertise This digital marketing course offers advanced digital marketing concepts across a variety of domains and offers a hands-on learning experience that will help you gain the skills you need to thrive in today’s evolving marketplace. To become a digital marketing associate, follow these three easy steps:   

    • Complete the 4 courses and the Capstone project, which are designed to provide you with a clear and structured foundation of the digital marketing domain.
    • Gain real-life experience by completing a wide range of simulations and projects, learning how to use the most important execution tools and formulating your own strategies with the right channel mix.
    • Once you have completed the course, you’ll be prepared to get OMCA certified to validate your domain knowledge and your ability to lead digital marketing efforts in your organization.

  • How will I earn the OMCA Certification?

    Once you’ve completed the Digital Marketing course, you will have to pay and schedule your online OMCA examination. To earn this industry certification, you'll need a passing score on the exam, proof of education, and experience. The certification is valid for two years when renewed with professional development units.

  • How will I earn the Google Analytics Certification?

    Once you’ve completed the Digital Marketing course, you’ll need to register on the Google Analytics Academy website. From there, you’ll sign up to take the Google Analytics Qualification Exam, which consists of 70 true/false and multiple-choice questions that must be answered within 90 minutes. To pass the exam, you must receive a minimum score of 80%. The certification is valid for 18 months.

  • How will I earn the Google Ads Certification?

    Once you’ve completed this Digital Marketing course, you’ll need to register as a Google Partner. On the Google Partners site, you’ll sign up to take the Google Ads Fundamentals Exam, which consists of 100 multiple choice questions that must be answered within 90 minutes. To pass the exam, you must receive a minimum score of 80%. The certification is valid for 12 months.

  • How will I earn the Facebook Blueprint Certification?

    The Facebook Blueprint certification program is designed to thoroughly assess advanced-level competency in the skills needed to be a successful Facebook advertiser.

    You can choose from any of the two types of Blueprint Certification below:

    Facebook Certified Planning Professional Certification which consists of:

    • Facebook Advertising Core Competencies exam
    • Facebook Certified Planning Professional 

    Facebook Certified Buying Professional Certification which consists of:

    • Facebook Advertising Core Competencies exam
    • Facebook Certified Buying Professional exam

    You must complete and pass any of the certification exams with a score of 700 or higher in order to receive your digital badge. You’ll have 75 minutes to pass every exam, which includes 50 to 60 questions each. All Facebook Blueprint certifications remain valid for 12 months, with options to maintain your certification status by demonstrating your ongoing proficiency.

  • How to earn Google's Video Advertising Certification?

    You can earn your Google Video Advertising Certification by passing the Google Video Advertising Assessment and the Google Ads Fundamentals Assessment.
    Once you earn this certification, you will receive a personalized certificate that you can print from your Academy for Ads profile and showcase your expertise in this subject.

  • Do you provide any practice test as a part of this course?

    Yes, we provide 1 practice test as part of our course to help you prepare for the actual certification exam. You can try this free Digital Marketing MCQ Questions Practice Test to understand the type of tests that are part of the course curriculum.

Tools Covered

BufferFacebookFacebook AdsFacebook InsightsGoogle AdsGoogle Ads ManagerGoogle AnalyticsGoogle Keyword PlannerGoogle TrendsHootsuiteHubSpotInstagramKeyword IO ToolLinkedInLinkedIn AdsMOZQlikViewsemrushTwitterTwitter AdsYouTubeYouTube Analytics

Digital Marketing Program Learning Path

  • Course 1

    Digital Marketing 101

    Learn to unleash the power of digital channels with Simplilearn’s Digital Marketing 101 training course. In the digital era, businesses are reinventing their marketing strategies to better engage and connect with their customers. This course will equip you with the skills, insights and digital know-how to be a highly effective digital marketer and generate a measurable impact on your company’s bottom line.

    Read More
  • Course 2Online Classroom Flexi Pass

    Mastering SEO, Content Marketing, PPC and Digital Analytics

    This course will help you master the digital channels such as search engine optimization (SEO), content marketing ppc, programmatic and digital analytics.

    Read More
  • Course 3Online Classroom Flexi Pass

    Mastering Social Media, Mobile Marketing and Digital Strategy

    This course will make you an expert on digital channels and how to target the right audience. You will learn about social media, facebook marketing, youtube marketing, email and mobile marketing, and marketing automation.

    Read More
  • Course 4

    Digital Marketing Capstone

    Simplilearn’s Digital Marketing Capstone project will give you an opportunity to implement the skills you learned in the Digital Marketing Associate Master’s Program. Through dedicated mentoring sessions, you’ll learn how to solve a real-world, industry-aligned case studies.

    Read More
  • Master's Program Certificate

  • Electives

    HubSpot Email Marketing Certification Training

Get Ahead with Certificate

Get Ahead with Certificate

Earn your Digital Marketing Associate certificate

Our Masters program is exhaustive and this certificate is proof that you have taken a big leap in mastering the domain.

Differentiate yourself with a Masters Certificate

The knowledge and skills you've gained working on projects, simulations, case studies will set you ahead of competition.

Share your achievement

Talk about it on Linkedin, Twitter, Facebook, boost your resume or frame it - tell your friends and colleagues about it.

Digital Marketing Associate

Digital Marketing Program Reviews

  • Megan Sue

    Megan Sue

    The platform was straightforward to use. I enjoyed learning about the various Digital Media & Marketing topics.

  • Mia Schuck

    Mia Schuck

    I enjoyed this course so far!I recommend taking the live classes and slides as well as all the projects. The teachers are great, and you can get as much help as you need when you attend the live classes. Overall I have had an outstanding experience, and I have learned a lot!

  • Corinne Lautenberg

    Corinne Lautenberg


    I have been with Simplilearn for three years now, focusing on the Digital Marketing Specialist course. Both the courses and the platform have improved year after year and are of the top industry standard. The courses are very well structured, delivered by best-in-class world experts, and available with downloadable material.

  • Devajeet Sadasivan

    Devajeet Sadasivan

    Founder - Visual Merchandising & Digital Merchandising Specialist

    Simplilearn has a wide range of popular courses in emerging hot sectors such as Digital Marketing, PMP, Big Data, Artificial Intelligence and so on. These courses are taught by industry leading experts. The learning modules are very well structured and easy to follow.

  • Ashwini Barve

    Ashwini Barve

    Sr Associate at Unilever

    I Highly recommend Simplilearn to everyone who is interested in learning Digital Marketing. The course content is excellent and the technical, as well as customer support, is amazing. Great e-learning platform to opt for. Thank you Simplilearn

  • Ashima Bhatnagar

    Ashima Bhatnagar

    Digital Marketing Specialist at YouTube

    Simplilearn is one of the best Education training platforms. The best thing about them is the effort they take in resolving the course related query and also provide you with additional knowledge. Their USP is the Project Mentoring Session involving some of the best Digital Marketing Experts.

  • Bhakti Vaidya

    Bhakti Vaidya

    Student at Gokhale High School

    The trainer was excellent. He had a very systematic approach which was really helpful. We also had the thought-provoking question and answer session which was great fun. Thank you Simplilearn.

  • Purvi Bansal

    Purvi Bansal

    Senior Analyst at Perceptionworld

    I have completed Digital Marketing Certification from Simplilearn and it has been a great experience. The faculty was quite experienced and had a deep knowledge on the subject. Simplilearn's Job Assist also helped me to transform my career from a Senior Analyst to Digital Marketing Executive in my present company with a hike in my salary.

  • Aaron Christopher D'Souza

    Aaron Christopher D'Souza

    Digital Marketing Analyst

    I enrolled for Simplilearn’s digital marketing course while working as a territory sales manager at Bharti Airtel.Thanks to Simplilearn I not only have I received the relevant knowledge but their JobAssist program also helped me move from the role of a Territory Sales Manager at Bharti Airtel Ltd to a Digital Marketing Analyst at Novel Group.

  • April Hutchings

    April Hutchings

    Owner at TezzMedia

    Everything was great! Love the pace. The instructor is great at ensuring students are learning and not falling behind. The instructor actively engages in asking students if they understand and will go over the information again so all participants understand and can move on together.


Why Online Bootcamp

  • Develop skills for real career growthCutting-edge curriculum designed in guidance with industry and academia to develop job-ready skills
  • Learn from experts active in their field, not out-of-touch trainersLeading practitioners who bring current best practices and case studies to sessions that fit into your work schedule.
  • Learn by working on real-world problemsCapstone projects involving real world data sets with virtual labs for hands-on learning
  • Structured guidance ensuring learning never stops24x7 Learning support from mentors and a community of like-minded peers to resolve any conceptual doubts

Digital Marketing Program FAQs

  • What certification will I receive after completing the Digital Marketing Associate training?

    You will receive the individual course completion certificate from Simplilearn along with the Master Certificate after you complete all the 4 courses along with the Capstone project.

  • Is this live training, or will I watch pre-recorded videos?

    It’s a blended learning approach, where a learner has access to self-learning modules, which are pre-recorded, along with Live Virtual Classes (LVC) via live online streaming. The LVCs are interactive sessions that enable you to ask questions and participate in discussions during class time. We do, however, provide recordings of each session you attend for your future reference. Classes are attended by a global audience to enrich your learning experience.

  • What is OMCP Certification?

    OMCP (Online Marketing Certified Professional) is an advanced level professional certification for online marketing professionals who have verified experience and have demonstrated working knowledge of online marketing concepts and best practices. OMCP recognizes online marketing training from a budding, appraised list of industry’s best known educational institutes in the online marketing domain.

    OMCP is an industry-wide accepted certification standard, and many experienced marketing professionals pursue this certification to build on their existing skill set.

    To get this certification, participants need to show 5000 hours of experience in Digital/Online Marketing or a post-secondary degree plus 2000 hours of experience. Participants must also register with OMCP and pass the certification exam.

  • What is OMCA Certification?

    OMCA is an entry level certification for online marketing associates and practitioners who are planning to build their career in digital marketing. This certification is perfect for managers and associates who are starting their journey in digital marketing, and it can be regarded as the first step towards the OMCP (advanced level) certificate.
    This certification is designed to prove conceptual knowledge of digital marketing foundational concepts and accepted practices across multiple digital marketing disciplines.

  • Who awards OMCA and OMCP certification?

    OMCP accredits training providers from a budding list of industry’s best known educational institutes and awards PDUs for participation in the industry’s top events in various capacities. Only those institutes whose course meets strict quality standards are accredited by OMCP.

  • How many institutions teach OMCP standards and who are they?

    There are hundreds of institutions who teach in accordance to OMCP standards, but only those who have become Registered Educational Providers are verified to teach the knowledge and skills that prepare professionals for OMCP Certification. Some of the well known OMCP Registered Education Providers are:

    • Simplilearn marketing courses
    • Duke Digital Media and Marketing Certificate Program
    • Concordia College M.S. in Digital Marketing
    • Digital Directions
    • The DMA Advanced Marketing courses

  • Can I cancel my enrollment? Will I get a refund?

    Yes, you can cancel your enrollment if necessary. We will refund the course price after deducting an administration fee. To learn more, you can view our Refund Policy.

  • What payment options are available?

    Payments can be made using any of the following options. You will be emailed a receipt after the payment is made.

    • Visa Credit or Debit Card
    • MasterCard
    • American Express
    • Diner’s Club
    • PayPal

  • What tools do I need to attend the training sessions?

    The tools you’ll need to attend training are:

    • Windows: Windows XP SP3 or higher
    • Mac: OSX 10.6 or higher
    • Internet speed: Preferably 512 Kbps or higher
    • Headset, speakers, and microphone: You’ll need headphones or speakers to hear instructions clearly, as well as a microphone to talk to others. You can use a headset with a built-in microphone, or separate speakers and microphone.

  • I’d like to learn more about this training program. Who should I contact?

    Contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives can provide you with more details.

  • Who are our Faculties and how are they selected?

    All of our highly qualified trainers have more than 10-12 years of experience in training and working in the digital marketing domain. Each of them has gone through a rigorous selection process which includes profile screening, technical evaluation, and a training demo before they are certified to train for us. We also ensure that only those trainers with a high alumni rating continue to train for us.

  • What is Global Teaching Assistance?

    Our teaching assistants are a dedicated team of subject matter experts here to help you get certified in your first attempt. They engage students proactively to ensure the course path is being followed and help you enrich your learning experience, from class onboarding to project mentoring and job assistance. Teaching Assistance is available during business hours.

  • What is covered under the 24/7 Support promise?

    We offer 24/7 support through email, chat, and calls. We also have a dedicated team that provides on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completion of your course with us.

  • What if I miss the class?

    If in case you miss any class don’t worry, all the live courses are recorded and available for you to access. So, if you miss any class, you can go back and watch the video to clear your doubts.

  • What are the other benefits apart from the job?

    Apart from getting a job as a Digital Marketing professional, here are the other benefits that you would get by pursuing the course:

    • You will gain in-depth knowledge of SEO, Social media marketing, PPC, digital analytics, content marketing, email marketing, web analytics, marketing automation, website conversion rate optimization, and digital marketing strategy.
    • You will have real-life experience of how to formulate, plan, and execute digital marketing strategies.
    • Also, you will be prepared for various digital marketing certification exams, like OMCA, Google Analytics, Facebook Blueprint, Google Ads, HubSpot and Hootsuite .

  • What are the pre-requisites for this Digital Marketing Associate course?

    Learners need to possess an undergraduate degree or a high school diploma in any discipline, as may be prevalent and accepted in their respective country of residence and/or work.

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.