Key features

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How this works :

At Simplilearn, we greatly value the trust of our patrons. Our courses were designed to deliver an effective learning experience, and have helped over half a million find their professional calling. But if you feel your course is not to your liking, we offer a 7-day money-back guarantee. Just send us a refund request within 7 days of purchase, and we will refund 100% of your payment, no questions asked!

For Self Placed Learning :

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  • 5+ hours of high-quality e-learning content
  • Covers various competitive intelligence tools
  • Covers multi-channel attribution
  • Simulation exams & progress quizzes
  • Downloadable workbooks
  • Course completion certificate

Course description

  • What’s the focus of this course?

    The Digital Analytics Foundation course helps participants develop a comprehensive knowledge of the various frameworks, tools and techniques pertaining to digital analytics. Participants will learn to track campaign performance, access visitor behavior, and gain the competitive intelligence required to drive continual optimization in their marketing campaigns and improve the online customer experience.

  • What are the course objectives?

    The course will enable participants to:  
    • Use digital analytics and analysis to make informed business decisions
    • Identify hidden and real business needs
    • Explain the concept of personas and the customer journey
    • Contrast the concepts of Acquisition/Behavior/Conversion
    • Identify KPIs that are relevant for a given organization and segments of data that reveal actionable insights
    • Use the Define-Measure-Analyze-Improve-Control (DMAIC) approach when conducting an analysis
    • Describe how attribution modeling is used to adjust marketing spending decisions
    • List the benefits of testing
    • Define and contrast A/B and multivariate testing
    • Understand the fundamentals of effective communication through reports and dashboards and pick the right visual components to convey your message

  • Who should take this course?

    The Digital Analytics Foundation course is best suited for those who wish to begin their career in digital marketing through Digital Analytics field. However, the course is best suited to:
    • MBA / BBA students who are just stepping into the digital analyst space
    • Entry level professionals with minimum to moderate levels of experience with digital analytics data or digital analytics tools
    • Marketing and Sales professionals who are looking to improve their marketing efforts using data

  • These industry-leading organizations trust our training

Course preview

    • Introduction to Digital Analytics 18:29
      • 1.1 Introduction01:07
      • 1.2 What's In It For Me02:20
      • 1.3 Objectives00:41
      • 1.4 Why Digital Analytics05:10
      • 1.5 What is Analytics04:38
      • 1.6 Role of an Analyst02:16
      • 1.7 How Difficult is it00:55
      • 1.8 Key Takeaways01:22
    • Quiz
      • Quiz
    • Organizational Maturity 35:37
      • 2.1 Introduction00:15
      • 2.2 What's In It For Me01:12
      • 2.3 Objectives00:57
      • 2.4 Why Maturity00:30
      • 2.5 What is a Maturity Model01:21
      • 2.6 Digital Analytics Maturity Model02:06
      • 2.7 Management, Governance, and Adoption04:13
      • 2.8 Objective and Scope06:30
      • 2.9 Team and Expertise03:33
      • 2.10 Continuous Improvement Process and Methodology03:22
      • 2.11 Tools, Technology, and Data Integration07:30
      • 2.12 Case Study03:11
      • 2.13 Key Takeaways00:57
    • Quiz
      • Quiz
    • Building Blocks 26:19
      • 3.1 Introduction00:10
      • 3.2 What's In It For Me01:26
      • 3.3 Objectives00:22
      • 3.4 Dimensions and Metrics01:24
      • 3.5 Audience Building Blocks04:41
      • 3.6 Acquisition Building Blocks02:27
      • 3.7 Behavioral Building Blocks05:38
      • 3.8 Conversion Building Blocks05:15
      • 3.9 Calculated Metrics01:56
      • 3.10 Compound Metrics00:55
      • 3.11 Key Takeaways02:05
    • Quiz
      • Quiz
    • Managerial Perspectives of Digital Analytics 26:00
      • 4.1 Introduction00:13
      • 4.2 What's In It For Me00:13
      • 4.3 Objectives01:44
      • 4.4 Porter’s Value Chain Framework and Marketing Centricity02:01
      • 4.5 Customer Lifecycle03:37
      • 4.6 Personas and Scent Trails02:29
      • 4.7 Mapping Features Functions and Content to Personas and the Lifecycle03:52
      • 4.8 The Power of Pilot Projects03:54
      • 4.9 Planning01:45
      • 4.10 Privacy and Ethics03:15
      • 4.11 The Curse of Data - Analysis Paralysis02:02
      • 4.12 Key Takeaways00:55
    • Quiz
      • Quiz
    • Key Performance Indicators 24:48
      • 5.1 Introduction00:15
      • 5.2 What's In It For Me00:45
      • 5.3 Objectives00:39
      • 5.4 The Starting Point01:32
      • 5.5 What is a Key Performance Indicator (KPI)00:43
      • 5.6 The Ultimate KPIs02:51
      • 5.7 How to Pick the Right KPIs01:02
      • 5.8 Critical - To - Quality (CTQ)03:56
      • 5.9 Attributes of a Great KPI01:51
      • 5.10 Bounce Rate02:59
      • 5.11 Average Order Value (AOV) — Metric or a KPI02:25
      • 5.12 Measuring Engagement01:56
      • 5.13 How Many KPIs02:55
      • 5.14 Key Takeaways00:59
    • Quiz
      • Quiz
    • Segmentation 19:58
      • 6.1 Introduction00:09
      • 6.2 What's In It For Me00:49
      • 6.3 Objectives00:53
      • 6.4 Why Use Segmentation00:57
      • 6.5 Population N — Example03:21
      • 6.6 Segmenting — RFM Approach03:02
      • 6.7 Built-in and Custom Segments05:23
      • 6.8 Segmentation — ABC04:58
      • 6.9 Key Takeaways00:26
    • Quiz
      • Quiz
    • The Analysis Process 42:05
      • 7.1 Introduction00:13
      • 7.2 What's In It For Me01:21
      • 7.3 Objectives01:00
      • 7.4 Types of Analytics02:02
      • 7.5 Continuous Improvements and Problem Solving with Lean Six Sigma01:15
      • 7.6 Define03:43
      • 7.7 Measure08:34
      • 7.8 Analyze09:19
      • 7.9 Improve02:28
      • 7.10 Control00:35
      • 7.11 Analysis Process Examples10:48
      • 7.12 Key Takeaways00:47
    • Quiz
      • Quiz
    • Marketing Management 22:45
      • 8.1 Introduction00:10
      • 8.2 What's In It For Me00:22
      • 8.3 Objectives00:44
      • 8.4 What is Campaign Tracking02:35
      • 8.5 Components of a Campaign03:21
      • 8.6 The Impact of Ad Blockers02:06
      • 8.7 Paid Owned and Earned Media02:42
      • 8.8 Attribution Modeling and Media-Mix Modeling03:53
      • 8.9 Assisted Conversions01:28
      • 8.10 Attribution Models03:08
      • 8.11 Offline Attribution00:53
      • 8.12 Key Takeaways01:23
    • Quiz
      • Quiz
    • Experimentation and Testing 11:48
      • 9.1 Introduction00:09
      • 9.2 What's In It For Me00:59
      • 9.3 Objectives00:19
      • 9.4 Benefits of Testing01:38
      • 9.5 Web Design 10101:39
      • 9.6 Hypothesis Testing01:23
      • 9.7 A-B Testing Pros and Cons01:06
      • 9.8 Multivariate Testing02:15
      • 9.9 Multivariate Testing Pros and Cons01:54
      • 9.10 Key Takeaways00:26
    • Quiz
      • Quiz
    • Reports and Dashboards 18:10
      • 10.1 Introduction00:19
      • 10.2 What's In It For Me01:08
      • 10.3 Objectives00:35
      • 10.4 What is a Dashboard01:05
      • 10.5 Analysis and Reporting Workflow01:42
      • 10.6 Planning Your Dashboard03:21
      • 10.7 Choice Of Visualization01:30
      • 10.8 Gestalt Principle01:03
      • 10.9 Stephen Few Common Pitfalls in Dashboard Design01:23
      • 10.10 Expressing Exactitude or Sense of Scale01:34
      • 10.11 Remove to Improve01:20
      • 10.12 The Art of Storytelling02:26
      • 10.13 Key Takeaways00:44
    • Quiz
      • Quiz
    • The Digital Analytics Stack 18:20
      • 11.1 Introduction00:36
      • 11.2 What's In It For Me00:53
      • 11.3 Objectives00:36
      • 11.4 The Complex MarTech Landscape01:19
      • 11.5 Selecting a Web Analytics Platform01:56
      • 11.6 Qualitative Data01:58
      • 11.7 Competitive Intelligence03:19
      • 11.8 Social Analytics03:21
      • 11.9 Back Office CRM and Sales Data01:11
      • 11.10 Instrumentation (Tagging)02:14
      • 11.11 Key Takeaways00:57
    • Quiz
      • Quiz
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Exam & certification

  • What do I need to do to unlock my Simplilearn certificate?

    • Complete 85% of the course.
    • Complete 1 simulation test with a minimum score of 60%.

  • What are the prerequisites for this course?

    This Digital Analytics foundation course is designed primarily for beginners, but the following experience would be helpful:
    • A basic understanding of business indicators like revenue, margins, and profitability
    • A working knowledge of business functions like sales, marketing, and customer relationship
    • Knowledge of websites (how to access, how to make a purchase, how to interact with online business)

FAQs

  • What is digital marketing all about?

    Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.

  • Is the training up to date and relevant?

    Simplilearn strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.

  • How long does the course take to complete?

    You should expect to spend about 6 – 10 hours to complete the course.

  • What are the prerequisites for this course?

    Individuals are expected to have a fair understanding of popular search engines as well as working knowledge of the Microsoft Office suite including Word, Excel, and PowerPoint.

  • Who are your clientele for this course?

    The typical audience for our training is usually working professionals who want to sharpen and upgrade their skills to boost their careers. Professionals in entry- and mid-level positions find our training ideal.

  • How does the online eLearning training work?

    Participants enrolled in the course move through a structured pattern of study, which enables study at their own pace and place. The training includes the latest video lessons and eLearning content to give participants complete overview of all the concepts.

  • What payment options are available?

    Payments can be made using any of the following options. You will be emailed a receipt after the payment is made.
    • Visa Credit or Debit card
    • MasterCard
    • American Express
    • Diner’s Club
    • PayPal

  • What tools do I need to attend the training sessions?

    The tools you’ll need to attend training are fairly basic:
    • Windows: any version newer than Windows XP SP3
    • Mac: any version newer than OSX 10.6
    • Internet speed: Preferably faster than 512 Kbps
    • Headset, speakers, microphone: You’ll need headphones or speakers to hear clearly, as well as a microphone to talk to the others. You can use a headset with a built-in microphone, or separate speakers and microphone.

  • I’d like to learn more about this training program. Who should I contact?

    Contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives will be able to give you more details.

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.