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  • 5+ hours of high-quality e-learning content
  • Covers various competitive intelligence tools
  • Covers multi-channel attribution
  • Simulation exams & progress quizzes
  • Downloadable workbooks
  • Course completion certificate

Course description

  • What’s the focus of this course?

    The Digital Analytics Foundation course helps participants develop a comprehensive knowledge of the various frameworks, tools and techniques pertaining to digital analytics. Participants will learn to track campaign performance, access visitor behavior, and gain the competitive intelligence required to drive continual optimization in their marketing campaigns and improve the online customer experience.

  • What are the course objectives?

    The course will enable participants to:  
    • Use digital analytics and analysis to make informed business decisions
    • Identify hidden and real business needs
    • Explain the concept of personas and the customer journey
    • Contrast the concepts of Acquisition/Behavior/Conversion
    • Identify KPIs that are relevant for a given organization and segments of data that reveal actionable insights
    • Use the Define-Measure-Analyze-Improve-Control (DMAIC) approach when conducting an analysis
    • Describe how attribution modeling is used to adjust marketing spending decisions
    • List the benefits of testing
    • Define and contrast A/B and multivariate testing
    • Understand the fundamentals of effective communication through reports and dashboards and pick the right visual components to convey your message

  • Who should take this course?

    The Digital Analytics Foundation course is best suited for those who wish to begin their career in digital marketing through Digital Analytics field. However, the course is best suited to:
    • MBA / BBA students who are just stepping into the digital analyst space
    • Entry level professionals with minimum to moderate levels of experience with digital analytics data or digital analytics tools
    • Marketing and Sales professionals who are looking to improve their marketing efforts using data

  • These industry-leading organizations trust our training

Course preview

    • Introduction to Digital Analytics 18:29
      • 1.1 Introduction 01:07
      • 1.2 What's In It For Me 02:20
      • 1.3 Objectives 00:41
      • 1.4 Why Digital Analytics 05:10
      • 1.5 What is Analytics 04:38
      • 1.6 Role of an Analyst 02:16
      • 1.7 How Difficult is it 00:55
      • 1.8 Key Takeaways 01:22
    • Quiz
      • Quiz
    • Organizational Maturity 35:37
      • 2.1 Introduction 00:15
      • 2.2 What's In It For Me 01:12
      • 2.3 Objectives 00:57
      • 2.4 Why Maturity 00:30
      • 2.5 What is a Maturity Model 01:21
      • 2.6 Digital Analytics Maturity Model 02:06
      • 2.7 Management, Governance, and Adoption 04:13
      • 2.8 Objective and Scope 06:30
      • 2.9 Team and Expertise 03:33
      • 2.10 Continuous Improvement Process and Methodology 03:22
      • 2.11 Tools, Technology, and Data Integration 07:30
      • 2.12 Case Study 03:11
      • 2.13 Key Takeaways 00:57
    • Quiz
      • Quiz
    • Building Blocks 26:19
      • 3.1 Introduction 00:10
      • 3.2 What's In It For Me 01:26
      • 3.3 Objectives 00:22
      • 3.4 Dimensions and Metrics 01:24
      • 3.5 Audience Building Blocks 04:41
      • 3.6 Acquisition Building Blocks 02:27
      • 3.7 Behavioral Building Blocks 05:38
      • 3.8 Conversion Building Blocks 05:15
      • 3.9 Calculated Metrics 01:56
      • 3.10 Compound Metrics 00:55
      • 3.11 Key Takeaways 02:05
    • Quiz
      • Quiz
    • Managerial Perspectives of Digital Analytics 26:00
      • 4.1 Introduction 00:13
      • 4.2 What's In It For Me 00:13
      • 4.3 Objectives 01:44
      • 4.4 Porter’s Value Chain Framework and Marketing Centricity 02:01
      • 4.5 Customer Lifecycle 03:37
      • 4.6 Personas and Scent Trails 02:29
      • 4.7 Mapping Features Functions and Content to Personas and the Lifecycle 03:52
      • 4.8 The Power of Pilot Projects 03:54
      • 4.9 Planning 01:45
      • 4.10 Privacy and Ethics 03:15
      • 4.11 The Curse of Data - Analysis Paralysis 02:02
      • 4.12 Key Takeaways 00:55
    • Quiz
      • Quiz
    • Key Performance Indicators 24:48
      • 5.1 Introduction 00:15
      • 5.2 What's In It For Me 00:45
      • 5.3 Objectives 00:39
      • 5.4 The Starting Point 01:32
      • 5.5 What is a Key Performance Indicator (KPI) 00:43
      • 5.6 The Ultimate KPIs 02:51
      • 5.7 How to Pick the Right KPIs 01:02
      • 5.8 Critical - To - Quality (CTQ) 03:56
      • 5.9 Attributes of a Great KPI 01:51
      • 5.10 Bounce Rate 02:59
      • 5.11 Average Order Value (AOV) — Metric or a KPI 02:25
      • 5.12 Measuring Engagement 01:56
      • 5.13 How Many KPIs 02:55
      • 5.14 Key Takeaways 00:59
    • Quiz
      • Quiz
    • Segmentation 19:58
      • 6.1 Introduction 00:09
      • 6.2 What's In It For Me 00:49
      • 6.3 Objectives 00:53
      • 6.4 Why Use Segmentation 00:57
      • 6.5 Population N — Example 03:21
      • 6.6 Segmenting — RFM Approach 03:02
      • 6.7 Built-in and Custom Segments 05:23
      • 6.8 Segmentation — ABC 04:58
      • 6.9 Key Takeaways 00:26
    • Quiz
      • Quiz
    • The Analysis Process 42:05
      • 7.1 Introduction 00:13
      • 7.2 What's In It For Me 01:21
      • 7.3 Objectives 01:00
      • 7.4 Types of Analytics 02:02
      • 7.5 Continuous Improvements and Problem Solving with Lean Six Sigma 01:15
      • 7.6 Define 03:43
      • 7.7 Measure 08:34
      • 7.8 Analyze 09:19
      • 7.9 Improve 02:28
      • 7.10 Control 00:35
      • 7.11 Analysis Process Examples 10:48
      • 7.12 Key Takeaways 00:47
    • Quiz
      • Quiz
    • Marketing Management 22:45
      • 8.1 Introduction 00:10
      • 8.2 What's In It For Me 00:22
      • 8.3 Objectives 00:44
      • 8.4 What is Campaign Tracking 02:35
      • 8.5 Components of a Campaign 03:21
      • 8.6 The Impact of Ad Blockers 02:06
      • 8.7 Paid Owned and Earned Media 02:42
      • 8.8 Attribution Modeling and Media-Mix Modeling 03:53
      • 8.9 Assisted Conversions 01:28
      • 8.10 Attribution Models 03:08
      • 8.11 Offline Attribution 00:53
      • 8.12 Key Takeaways 01:23
    • Quiz
      • Quiz
    • Experimentation and Testing 11:48
      • 9.1 Introduction 00:09
      • 9.2 What's In It For Me 00:59
      • 9.3 Objectives 00:19
      • 9.4 Benefits of Testing 01:38
      • 9.5 Web Design 101 01:39
      • 9.6 Hypothesis Testing 01:23
      • 9.7 A-B Testing Pros and Cons 01:06
      • 9.8 Multivariate Testing 02:15
      • 9.9 Multivariate Testing Pros and Cons 01:54
      • 9.10 Key Takeaways 00:26
    • Quiz
      • Quiz
    • Reports and Dashboards 18:10
      • 10.1 Introduction 00:19
      • 10.2 What's In It For Me 01:08
      • 10.3 Objectives 00:35
      • 10.4 What is a Dashboard 01:05
      • 10.5 Analysis and Reporting Workflow 01:42
      • 10.6 Planning Your Dashboard 03:21
      • 10.7 Choice Of Visualization 01:30
      • 10.8 Gestalt Principle 01:03
      • 10.9 Stephen Few Common Pitfalls in Dashboard Design 01:23
      • 10.10 Expressing Exactitude or Sense of Scale 01:34
      • 10.11 Remove to Improve 01:20
      • 10.12 The Art of Storytelling 02:26
      • 10.13 Key Takeaways 00:44
    • Quiz
      • Quiz
    • The Digital Analytics Stack 18:20
      • 11.1 Introduction 00:36
      • 11.2 What's In It For Me 00:53
      • 11.3 Objectives 00:36
      • 11.4 The Complex MarTech Landscape 01:19
      • 11.5 Selecting a Web Analytics Platform 01:56
      • 11.6 Qualitative Data 01:58
      • 11.7 Competitive Intelligence 03:19
      • 11.8 Social Analytics 03:21
      • 11.9 Back Office CRM and Sales Data 01:11
      • 11.10 Instrumentation (Tagging) 02:14
      • 11.11 Key Takeaways 00:57
    • Quiz
      • Quiz
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Exam & certification

  • How do I get certified in Digital Analytics?

    At the end of the training, you will receive a course completion certificate.

  • What are the prerequisites for this course?

    This Digital Analytics foundation course is designed primarily for beginners, but the following experience would be helpful:
    • A basic understanding of business indicators like revenue, margins, and profitability
    • A working knowledge of business functions like sales, marketing, and customer relationship
    • Knowledge of websites (how to access, how to make a purchase, how to interact with online business)

FAQs

  • What is digital marketing all about?

    Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.

  • What certification will I receive after completing the training?

    After you have completed the course, you’ll receive a course completion certificate.

  • Is the training up to date and relevant?

    Simplilearn strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.

  • How long does the course take to complete?

    You should expect to spend about 6 – 10 hours to complete the course.

  • What are the prerequisites for this course?

    Individuals are expected to have a fair understanding of popular search engines as well as working knowledge of the Microsoft Office suite including Word, Excel, and PowerPoint.

  • Who are your clientele for this course?

    The typical audience for our training is usually working professionals who want to sharpen and upgrade their skills to boost their careers. Professionals in entry- and mid-level positions find our training ideal.

  • How does the online eLearning training work?

    Participants enrolled in the course move through a structured pattern of study, which enables study at their own pace and place. The training includes the latest video lessons and eLearning content to give participants complete overview of all the concepts.

  • What payment options are available?

    Payments can be made using any of the following options. You will be emailed a receipt after the payment is made.
    • Visa Credit or Debit card
    • MasterCard
    • American Express
    • Diner’s Club
    • PayPal

  • What tools do I need to attend the training sessions?

    The tools you’ll need to attend training are fairly basic:
    • Windows: any version newer than Windows XP SP3
    • Mac: any version newer than OSX 10.6
    • Internet speed: Preferably faster than 512 Kbps
    • Headset, speakers, microphone: You’ll need headphones or speakers to hear clearly, as well as a microphone to talk to the others. You can use a headset with a built-in microphone, or separate speakers and microphone.

  • I’d like to learn more about this training program. Who should I contact?

    Contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives will be able to give you more details.

Contact Us

+1-844-532-7688

(Toll Free)

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  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.
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