Get a Post Graduate Program Certificate and Alumni Association membership from IIIT Trichy
Attend sessions by the world’s leading experts like Mollie Spilman and Dorie Clark
Harvard Business case studies, 25+ course-end projects, and masterclasses by IIIT Trichy
Career mentorship, access to recruitment drives, resume assistance, and interview prep
This Post Graduate Program by IIIT Tiruchirappalli grooms you to become a Digital Marketing Specialist through a comprehensive curriculum exploring all the different facets of digital marketing and creating a foundation for analytics to achieve customer insights. You will learn the latest digital marketing and analytics tools to gain maximum results.
This Post Graduate Program in Digital Marketing & Analytics leverages IIIT Tiruchirappalli’s academic excellence and Simplilearn’s unique Bootcamp approach.
IIIT Tiruchirappalli is an Institute of National Importance among the 21 IIITs proposed under the non-profit Public-Private Partnership Model by MoE. It has dedicated itself to shaping the students into better human beings and employable professionals with local skills for global needs.
Harvard Business Publishing has a complete catalog of business case studies, articles, books, and simulations. This Design Thinking Leader Master’s Program follows the case study method to bring real-life business dilemmas to life in the classroom and help analyze business situations.
This PGP Digital Marketing and Analytics course will cover Digital Marketing and Analytics concepts like SEO, Social Media Marketing, Pay-Per-Click (PPC), Web Analytics, Content Marketing, Email, Mobile Marketing, Artificial Intelligence, and Big Data.
Get started with the Digital Marketing & Analytics Postgraduate program with IIIT Tiruchirappalli and Simplilearn. Explore everything about this online course and kickstart your digital marketing and analytics journey with a foundation course.
Start your journey to becoming a Digital Marketing expert by going through the foundational concepts of digital marketing, including the strategies to get better engagement and attract customers. Learn to unleash the power of digital channels with this condensed course.
Learn how you can optimize your digital properties for prospective customers by understanding SEO optimization, keyword management & research, on-page & off-page optimization, link building strategies, URL optimization & building, and SEO analytics.
Build and implement the perfect paid marketing strategy to drive results for your business. Get hands-on experience in strategizing, designing, implementing, and analyzing ad performance.
Bridge the gap between marketing and analytics through this authoritative course. Utilize the valuable market intelligence generated by the study of online user behavior and activity, and improve your organization’s ability to make highly informed business decisions based on data analytics.
Master the various facets of social media marketing such as reputation management, influencer marketing, content marketing, and web analytics. Identify the touchpoints whereby you can build a bond with your audience.
Build a solid foundation in Artificial Intelligence to apply to digital marketing. Get an overview of AI concepts and workflows, Machine Learning, Deep Learning, and performance metrics. Learn the difference between supervised and unsupervised learning.
In this course, you will gain an understanding of the entire data analytics lifecycle, from problem definition to solution deployment. You will be able to apply data analytics principles in your business by utilizing data as both an oar and a compass.
Culminate your learning with an all-encompassing capstone project. Implement the digital marketing and analytics skills learned throughout this Post Graduate Program in Digital Marketing & Analytics. Through dedicated mentoring sessions, you will learn how to solve real-world, industry-aligned case studies.
Attend online interactive masterclasses conducted by renowned faculty members from IIIT Tiruchirappalli and gain insights on the latest Digital Marketing and analytic trends in this digital era.
This Advanced Email Marketing Certification Training course helps you master advanced email marketing techniques and strategies. Learn how to draft an email and develop expertise in creating effective advertisements and brand awareness, and building customer trust and loyalty.
Become an expert in content marketing. Master various aspects of planning and executing content marketing strategies to create impressive content with greater efficiency and impact with this Advanced Content Marketing Certification course.
Become an expert in using mobile as a means of marketing communications. Master the art of mobile advertising, responsive designs, and integrated social media marketing to become an industry-ready mobile marketer through this mobile marketing course.
Step into the world of Big Data with an introduction to Hadoop and its ecosystem components.
[Harvard Case Study] Analyze consumer motivations for sharing their opinions and experiences and hotels' approaches to dealing with the positive and the negative word of mouth.
[Harvard Case Study] Understand Yahoo's search engine advertising as one of the most important revenue sources. Look into pricing strategies and challenges associated with it
[Harvard Case Study] Step into shoes of Senior VP of Media Contacts, to optimize search engine marketing for Air France to generate customer sales in a cost-effective manner
Drive customer engagement and increase the number of likes of the Facebook page created in your domain in an effort to increase brand awareness and connect with your customers.
Disclaimer - The projects have been built leveraging real publicly available data-sets of the mentioned organizations.
Dr. G. Devasena is an Assistant Professor, Department of Computer Science and Engineering. She is a Ph.D from Anna University, Chennai in the domain of Digital Image Processing. Her area of research interests are Image Processing, Video Processing, Machine Learning, and Deep Learning.
Dr. Rinshu Dwivedi is an Assistant Professor, Department of Sciences and Humanities with more than 6 years of teaching experience. As a PhD from the National Institute of Technology, Rourkela in Health Economics her research interests include Healthcare financing, HTA, IPR and Economics of IT
Mollie Spilman is the Chief Revenue Officer at Oracle Advertising & Marketing Cloud. She has extensive experience in developing, scaling, and leading direct sales, increasing revenue and growing existing business, and building a culture of innovation through people development.
Dorie Clark is a faculty member at Duke University & Columbia Business School. He was named one of the Top 50 business thinkers in the world by Thinkers50, and was recognized as the #1 Communication Coach in the world by the Marshall Goldsmith Leading Global Coaches Awards.
This program caters to working professionals from a variety of industries and backgrounds; the diversity of our students adds richness to class discussions and interactions.
The worldwide digital ad spend is set to reach $500 billion by 2023.
during the forecast period from 2019 to 2024
Job growth during the forecast period from 2019 to 2024
The application process consists of three simple steps. An offer of admission will be made to the selected candidates and accepted by the candidates by paying the admission fee.
Tell us a bit about yourself and why you want to do this program
An admission panel will shortlist candidates based on their application
Selected candidates can begin the program within 1-2 weeks
For admission, you must possess at least one of the first two criteria below:
At least one year of experience
A bachelor's degree in any discipline
Digital marketing background is desirable but not required
We have a team of dedicated admissions counselors who are available to guide you as you apply to the program. They are available to:
The admission fee for this program is ₹ 81,610
We are dedicated to making our programs accessible. We are committed to helping you find a way to budget for this program and offer a variety of financing options to make it more economical.
31 May, 2022
2 Jul, 2022 - 15 Oct, 2022
08:30 - 12:30 CDT
Weekend (Sat - Sat)
30 Aug, 2022
1 Oct, 2022 - 9 Oct, 2022
08:30 - 12:30 CDT
Weekend (Sat - Sun)
For admission to this PGP Digital Marketing & Analytics course, candidates must possess the following criteria:
The admission process for this PGP Digital Marketing & Analytics program consists of three easy steps:
To ensure money is not a limiting factor in learning, we offer various financing options to help make this program financially manageable. For more details, please refer to our "Admissions Fee and Financing" section.
As a part of this Post Graduate Program in Digital Marketing & Analytics, you will receive the following:
Upon completing this PGP Digital Marketing & Analytics program, you will be awarded a Post Graduate Program in Digital Marketing & Analytics certificate from IIIT Tiruchirappalli. You will also receive industry-recognized certifications from Simplilearn for the courses included in the learning path.
As soon as you make the payment for the program fee’s first installment, you will gain access to a preparatory course. You are expected to go through the assigned course before attending your first class. The course will have eight to ten hours of self-paced learning content in the form of videos.
Our teaching assistants are a dedicated team of subject matter experts to help you get certified on your first attempt. They proactively engage with you to ensure adherence to the course path and enrich your learning experience, from class onboarding to project mentoring and job assistance.
Our highly qualified instructors are industry experts with years of relevant industry experience. Each of them undergoes a rigorous selection process, including profile screening, technical evaluation, and a training demo evaluation before getting certified to train for us. Besides, we ensure that only those trainers with a high alumni rating remain part of our faculty.
Contact us using the form on the right side of any page on the Simplilearn website, select the Live Chat link, or contact Help & Support.
We offer 24/7 support through email, chat, and calls through our dedicated team and provide on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completing your digital marketing program.
Yes, you can cancel your enrollment if necessary. We will refund the program price after deducting an administration fee. To learn more, please read our Refund Policy.
All programs are offered on a non-credit basis and are not transferable to a degree.
Post Graduate Program are certification programs and do not include any transcripts for WES, this is reserved only for degree programs. We do not offer sealed transcripts and hence, our PG programs are not applicable for WES or similar services.