• Next Cohort starts 12 Oct, 2022
  • Program Duration 6 months
  • Learning Format Online Bootcamp

Why Join this Program

UMass Amherst Advantage

Joint UMass Amherst-Simplilearn Certificate and Alumni Membership 

Meta Alignment

Meta Exam Voucher worth $99; Master sessions and AMAs by Meta Blueprint trainers

Plethora of Opportunities

91% of businesses uses social media for marketing

Job Assistance

Resume assistance, career mentoring, and job portal access 

FOR ENTERPRISE

Looking to enroll your employees into this program ?

Program Overview

Learn the most in-demand digital marketing skills and tools with this digital marketing training bootcamp. Explore different facets of digital marketing and receive a Meta Certified Digital Marketing Associate Exam Voucher in this program.

Key Features

  • Joint UMass Amherst-Simplilearn Digital Marketing training Bootcamp certificate
  • Official membership to the UMass Amherst Alumni Association
  • Masterclasses from top faculty of UMass Amherst
  • Meta Certified Digital Marketing Associate Exam Voucher worth USD $99
  • Master sessions and Ask Me Anything sessions by Meta Blueprint Trainer
  • Hands-on training with several industry-relevant projects
  • Simplilearn Career Service helps you get noticed by top hiring companies
  • Course aligned with Hootsuite and SE Ranking certification

Post Graduate Program Advantage

Become a Digital Marketing expert with this digital marketing training. Master the most in-demand skills, techniques, and tools with world-class instructors in this program. 

  • UMass Amherst

    Partnering with UMass Amherst:

    • Joint UMass Amherst-Simplilearn Digital Marketing Bootcamp certificate
    • Official membership to the UMass Amherst Alumni Association
    • Masterclasses from top faculty of UMass Amherst

Program Details

With this online digital marketing training course, learn the fundamentals and in demand tools with tools like Google Analytics, Keyword Planner, YouTube Analytics, Mozbar, Ahrefs, Similarweb, and Semrush.

Learning Path

  • Kick start your learning journey in the Digital Marketing Bootcamp, in partnership with UMass Amherst, and explore everything about this digital marketing training program.

  • Start your journey towards your digital marketing career. Learn to increase engagement and attract customers. Succeed as a high-performance digital marketer by developing the knowledge, abilities, and digital expertise.

  • Optimize your digital properties for potential clients with help of SEO optimization, keyword research & management, off-page & on-page optimization, website asset optimization, link building techniques, and SEO analytics.

  • Learn the fundamentals of search engine marketing with this online digital marketing training course. Learn how to use search engine marketing components such as keyword research, pay-per-click, paid advertising services, Google Ads, and more.

  • Become a social media marketing expert with this advanced digital marketing training. Explore different social media marketing platforms, including Facebook, Instagram, Twitter, and LinkedIn for marketing purposes.

  • Learn the fundamentals of email and content marketing through this digital marketing training. Learn to plan and execute content and email marketing strategies to produce content quickly and effectively.

  • Master the art of mobile advertising, responsive designs, and integrated social media marketing. Become job-ready for a mobile marketing role with help of this course.

  • Make more informed business decisions with help of market intelligence generated by customer behavior in the web analytics course.

  • Learn the fundamentals of conversion optimization in this online digital marketing course. Gain a solid understanding of online marketing by learning how to apply an efficient framework to turn website traffic into sales leads.

  • Culminate your learning experience by demonstrating your skills with a hands-on, industry-relevant digital marketing capstone project. Bring the knowledge you have gained from this Bootcamp into one portfolio-worthy example of the skills you have acquired.

Electives:

Skills Covered

  • Digital Marketing
  • Search Engine Optimization
  • Search Engine Marketing
  • Content Marketing
  • Email Marketing
  • Social Media Marketing
  • Mobile Marketing
  • Web Analytics
  • Conversion Optimization

Tools Covered

AhrefYouTube AnalyticsYoutube AdvertisingTwitter AdssemrushSE RankingLinkedIn AdsInstagram AdsHootsuiteGoogle Search ConsoleGoogle Keyword PlannerGoogle OptimizeBuffer

Capstone Project

  • Project 1

    Travel

    Design on-page and off-page tactics for an online travel agency, and engage in a practical SEO exercise.

  • Project 2

    Banking and Financial Services

    For a BFSI client, create a Google advertising campaign and use search campaigns to increase traffic.

  • Project 3

    FMCG Brand

    Create a Facebook ad campaign strategy for a brand and conduct the campaign to raise brand awareness. Create an advertising campaign from scratch on Facebook and Instagram.

  • Project 4

    Hospitality

    Create a content calendar, a content marketing strategy, and an email marketing plan to engage with the appropriate stakeholders for a newly launched restaurant.

Disclaimer - The projects have been built leveraging real publicly available data-sets of the mentioned organizations.

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Program Advisors

  • Emily Must

    Emily Must

    Director of Internships & Lecturer Sport Management

    Emily Must is a sports management lecturer in the Isenberg School of Management at UMass Amherst. She has a Ph.D. in Sports Administration with a minor in Statistical Research Methods and has substantial professional experience in the sports and event management industry.

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Career Support

Simplilearn Career Assistance

Simplilearn’s Career Assist program, offered in partnership with Talent Inc, is a service to help you to be career ready for the workforce and land your dream job in U.S. markets.
One-on-one Interview Service by TopInterview

One-on-one Interview Service by TopInterview

Get a Resume Makeover from TopResume

Get a Resume Makeover from TopResume

Reach numerous employers with ResumeRabbit

Reach numerous employers with ResumeRabbit

Complete Candidate Confidentiality Assured

Complete Candidate Confidentiality Assured

Become a Digital Marketer

The global digital advertising and marketing market is projected to reach $786.2 billion by 2026.

Job Icon50000+

Expected new jobs in Digital Marketing

Source: Indeed
Job Icon44%

Companies prioritizing a digital-first approach

Source: Forbes
Job Icon52%

Growth in Social Media and Digital Marketing jobs

Source: LinkedIn

Batch Profile

This program caters to working professionals from a variety of industries and backgrounds; the diversity of our students adds richness to class discussions and interactions.

  • The class consists of learners from excellent organizations and diverse industries
    Industry
    Information Technology - 37%BFSI - 19%Consulting - 12%Other - 32%
    Companies
    American Express
    Bosch
    Accenture
    Amazon
    Dell
    Hewlett-Packard
    Microsoft
    LinkedIn
    Youtube

Admission Details

Application Process

The application process consists of three simple steps. An offer of admission will be made to the selected candidates and accepted by the candidates by paying the admission fee.

STEP 1

Submit Application

Tell us a bit about yourself and why you want to do this program

STEP 2

Application Review

An admission panel will shortlist candidates based on their application

STEP 3

Admission

Selected candidates can begin the program within 1-2 weeks

Eligibility Criteria

For admission to this Digital Marketing Bootcamp, candidates:

At least 18 years of age and have a High School Diploma or equivalent
Are not required to have prior work experience
Marketing background is not required

Admission Fee & Financing

The admission fee for this program is $ 8,000

Financing Options

We are dedicated to making our programs accessible. We are committed to helping you find a way to budget for this program and offer a variety of financing options to make it more economical.

Pay in Installments

You can pay monthly installments for Post Graduate Programs using Splitit, Affirm or ClimbCredit payment option with low APR and no hidden fees.

AffirmClimbCredit

Other Financing Options

We provide the following options for one-time payment

  • Credit Card
  • Paypal

$ 8,000

Apply Now

Program Benefits

  • Joint UMass Amherst-Simplilearn DM Bootcamp certificate
  • Official membership to the UMass Amherst Alumni Association
  • Masterclasses from top faculty of UMass Amherst
  • Meta DMA Exam Voucher worth USD $99
  • Complete this Digital Marketing Bootcamp while you work

Program Cohorts

Next Cohort

    • Date

      Time

      Batch Type

    • Program Induction

      12 Oct, 2022

      08:30 CDT

    • Regular Classes

      18 Nov, 2022 - 23 Apr, 2023

      08:00 - 10:00 CST

      Weekend (Fri - Sun)

Got questions regarding upcoming cohort dates?

FAQs

  • What are the eligibility criteria for this Digital Marketing Training Bootcamp from University of Massachusetts Amherst?

    For admission to this online Digital Marketing training Bootcamp, candidates should meet any of the following criteria:

    • A bachelor’s degree in any discipline
    • Are not required to have prior work experience
    • Marketing background is not required
       

  • What is the admission process for this Digital Marketing Training Bootcamp from UMass Amherst?

    The admission process for this Digital Marketing training Bootcamp consists of three simple steps:

    • All interested candidates are required to apply through the online application form
    • An admissions panel will shortlist candidates based on their application
    • An offer of admission will be made to the selected candidates, which can then be accepted by the candidate by paying the program fee
       

  • Is there any financial aid provided?

    To ensure money is not a limiting factor in learning, we offer various financing options to help make this Digital Marketing training Bootcamp financially manageable. For more details, please refer to our "Admissions Fee and Financing" section.
     

  • What should I expect from this Digital Marketing Training Bootcamp?

    As a part of this online Digital Marketing Training Bootcamp, you will receive the following:

    • Joint UMass Amherst-Simplilearn Digital Marketing Bootcamp certificate
    • Official membership to the UMass Amherst Alumni Association
    • Masterclasses from top faculty of UMass Amherst
    • Meta Certified Digital Marketing Associate Exam Voucher worth USD $99
    • Master sessions and Ask Me Anything sessions by Meta Blueprint Trainer
    • Hands-on training with several industry-relevant projects
    • Simplilearn Career Service to help you get noticed by top hiring companies
    • Knowledge to explore 30,000+ job opportunities in Digital Marketing in the US
       

  • What certificate will I receive?

    Upon successful completion of this online Digital Marketing Bootcamp, you will be awarded Joint UMass Amherst -Simplilearn certificate and industry-recognized certification from Simplilearn for relevant courses in the learning path.  
     

  • What is Global Teaching Assistance?

    Our teaching assistants are a dedicated team of subject matter experts here to help you get certified in Digital Marketing on your first attempt. They proactively engage with students to ensure adherence to the learning path—helping to enrich the learning experience from class onboarding to project mentoring to career assistance.

  • What is SE Ranking platform access and how can I avail it?

    As a part of this digital marketing bootcamp, you will get free access to the SE Ranking platform for the validity of 1-year. Once you complete the Search Engine Optimization module (the second module) of the Digital Marketing Training program, you will get an exclusive promo code from Simplilearn to access the platform

  • What is the Hootsuite Platform Training course and how will I earn its Certificate?

    We partnered with the Hootsuite Academy team to include the Hootsuite Platform Training course as part of the Digital Marketing Bootcamp. In this module, you’ll develop the skills to use core Hootsuite products to their full potential, boosting the impact of your social media efforts, driving results, and proving your ROI.

    Once you've completed the Hootsuite Platform Training, you'll be ready to take the exam on the Hootsuite Academy website to become a Hootsuite Certified Professional. As a Simplilearn student, you'll get 50% off on this industry-recognized credential! Get certified for 50% off.

  • Who are the instructors in this UMass Amherst Digital Marketing Training Bootcamp, and how are they selected?

    Our highly-qualified instructors are industry experts with years of relevant industry experience. Each of them undergo a rigorous selection process, including profile screening, technical evaluation, and a training demo evaluation before getting certified to train for us. We ensure that only those trainers with a high alumni rating remain part of our faculty.

  • I am not able to access the online Digital Marketing Training Bootcamp. Who can help me?

    Contact us using the form on the right side of any page on the Simplilearn website, select the Live Chat link, or contact Help & Support.

  • What is covered under the 24/7 Support guarantee?

    We offer 24/7 support through email, chat, and calls through our dedicated team that provides on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completing this program   

  • If I want to cancel my enrollment in this Digital Marketing Training Bootcamp, can I get a refund?

    Once you've made the partial or full payment, refunds will not be available.

  • Is this bootcamp really 100% online? Do I need to attend any classes in person?

    There is no need to physically attend a classroom because this bootcamp is entirely online. You can access your lectures, readings, and assignments online or on a mobile device at any time and from any location.

  • * Disclaimer

    This Digital Marketing Bootcamp is offered on a non-credit basis and is not transferable to a degree.

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.