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About the program

  • About the Digital Marketing Specialist Program

    The Digital Marketing Specialist Masters Program is designed to transform you into a complete digital marketer with expertise across the top eight digital marketing domain- search engine optimization, social media marketing, pay-per-click, conversion optimization, digital analytics, content marketing, mobile marketing & email marketing.
     
    Fast-track your career by following a clear and structured learning path recommended by industry and expert faculties. You’ll receive a holistic understanding of digital marketing and gain advanced expertise in digital marketing. The course exposes you to over 40+ tools & includes extensive project experience as well as Mimic Pro simulations to make you job ready.

    The program provides access to the 35+ live instructor-led online classes conducted by multiple expert trainers. You will also get access to highest quality e-learning content, simulation exams, a community moderated by experts, monthly mentoring sessions by experts, and other resources to help you master the complete digital marketing skill set.

    After you have completed this program, you will receive a Masters certificate from Simplilearn stating that you have acquired the skill set of a Digital Marketing Specialist, validating your ability to lead digital marketing efforts in your organization.

  • Why be a Digital marketing specialist?

    Digital marketing specialist have an in-depth understanding of all the top-of-mind digital marketing functions like inbound marketing, paid marketing, social media marketing, and web analytics. They are competent in planning, managing, and executing integrated multichannel campaigns. There are many facets to digital marketing, and there is enormous demand for digital marketers with a well-rounded skill set. Digital marketing specialist are best suited to lead digital marketing teams as well as the digital marketing initiatives for their organizations.

    Here are a few facts and figures that demonstrate the high demand for digital marketers around the world:
    • The average salary of a ‘Digital Marketing Head’ is $82,000 on Indeed.com
    • In the USA, there are 49,000+ jobs, and in the UK, there are 25,700+ jobs in Digital Marketing on Indeed.com
    • In India, there are 10,000+ jobs for Digital Marketers on Naukri.com

  • What is the Mimic Pro Simulation included in the program?

    The Mimic Pro simulations included in our course provides you with the opportunity to step into the shoes of the digital marketing manager of an e-commerce company. The simulations, powered by real-world Google data, will enable you to run digital marketing experiments, create virtual search engine marketing campaigns, conceptualize landing pages, email campaigns, and perform a variety of other marketing tasks using virtual money.

    Key Features of the Mimic Pro Simulator:

    • Hands-on experience gives you real-life experience
    • Sell more than 20 different products using multiple campaign formats
    • Learn KPIs of digital marketing campaigns
    • Use real Google data to practice keyword research and bid management
    • Get a virtual budget of more than $50,000 to run simulations
    • Write, run, and analyze ads to determine what works and what doesn’t
    • Set and manage online bids and budgets, giving you real-world experience managing an Ad account
    • Practice optimizing your marketing efforts with A/B ad and landing page testing
    • Familiarize yourself with using analytics data for optimizing marketing campaigns
    • Practice basic onsite SEO for your landing page
    • Create, write, and design email marketing campaigns

  • Who can be a Digital Marketing Specialist?

    Anyone who is looking to further their career in digital marketing should take this course, especially those seeking leadership positions. A Digital Marketing Specialist may be:
    • Marketing Managers
    • Digital Marketing Specialists
    • Marketing or Sales professionals
    • Management, Engineering, Business, or Communication graduates
    • Entrepreneurs or Business Owners

  • How do I earn the Masters Program certificate?

    When you have completed the following course requirements, you will be eligible to receive the Masters Program certificate that will prove your skill set as a Digital Marketing Specialist.
     
    Course Course Completion Certificate Simulation Exam Project Certificate
    DMCA Required Score > 75% Required
    Advanced Web Analytics Required Score > 75% Not required
    Advanced SEO Required Score > 75% Not required
    Advanced PPC Required Score > 75% Not required
    Advanced Social Media Required Score > 75% Not required

    Sample Certificate

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Course Advisor

  • Brad Geddes Expert PPC Marketer, Founder of Certified Knowledge, Author

    Brad Geddes is the author of Advanced Google AdWords, and the founder of Certified Knowledge. He frequently writes columns for Search Engine Land and co-moderates the AdWords forum on Webmaster World. He has led more than 60 AdWords seminars.

  • Lilach Bullock Forbes Top Women Social Media Influencer

    Highly regarded on the world speaker circuit, Lilach Bullock has graced Forbes and Number 10 Downing Street with her presence! She was listed in Forbes as one of the top 20 women social media power influencers and was crowned the Social Influencer of Europe by Oracle.

  • Stéphane Hamel Google Product Strategy Expert, Expert Data Analyst

    Stéphane Hamel is a Google Product Strategy/Expert and is named the Most Influential Industry Contributor by the Digital Analytics Association. He has made significant contributions to the industry, including creating the Digital Analytics Maturity Model.

Learning path

Course 1
Digital Marketing Certified Associate Training Online

Digital Marketing Certified Associate

Digital Marketing Certified Associate (DMCA) is designed to ensure that you are a complete Digital Marketer. You will learn digital marketing and be industry ready t qualify for high quality digital marketing team, or execute your own digital marketing campaigns. You will acquire requisite skillsets in digital marketing, as well as gain work experience in executing effective campaigns via implementation of real-life projects. This training will provide you hands-on experience in various Digital Marketing disciplines. It will prepare you for certification exams like OMCA (from OMCP), Google Analytics, Google AdWords, Facebook marketing and YouTube marketing. ...Know More Less

Accredited By OMCP®

Classroom Schedule Course Content
Class schedule All Batches
  • Mar 04 - Apr 09 Weekend classes 08:00 - 12:00 CST 12 sessions
    • Mar
    • Sat 04
    • Sun 05
    • Sat 11
    • Sun 12
    • Sat 18
    • Sun 19
    • Sat 25
    • Sun 26
    • Apr
    • Sat 01
    • Sun 02
    • Sat 08
    • Sun 09
  • Mar 13 - Apr 03 Weekday classes 09:30 - 12:30 CST 16 sessions
    • Mar
    • Mon 13
    • Tue 14
    • Wed 15
    • Thu 16
    • Fri 17
    • Mon 20
    • Tue 21
    • Wed 22
    • Thu 23
    • Fri 24
    • Mon 27
    • Tue 28
    • Wed 29
    • Thu 30
    • Fri 31
    • Apr
    • Mon 03
  • Mar 17 - Apr 22 Weekday classes 22:30 - 02:30 CST 12 sessions
    • Mar
    • Fri 17
    • Sat 18
    • Fri 24
    • Sat 25
    • Fri 31
    • Apr
    • Sat 01
    • Fri 07
    • Sat 08
    • Fri 14
    • Sat 15
    • Fri 21
    • Sat 22
  • Mar 25 - Apr 30 Weekend classes 09:00 - 13:00 CST 12 sessions
    • Mar
    • Sat 25
    • Sun 26
    • Apr
    • Sat 01
    • Sun 02
    • Sat 08
    • Sun 09
    • Sat 15
    • Sun 16
    • Sat 22
    • Sun 23
    • Sat 29
    • Sun 30
  • Mar 26 - Apr 16 Weekday classes 19:30 - 22:30 CST 16 sessions
    • Mar
    • Sun 26
    • Mon 27
    • Tue 28
    • Wed 29
    • Thu 30
    • Apr
    • Sun 02
    • Mon 03
    • Tue 04
    • Wed 05
    • Thu 06
    • Sun 09
    • Mon 10
    • Tue 11
    • Wed 12
    • Thu 13
    • Sun 16
  • Apr 01 - May 07 Weekend classes 09:00 - 13:00 CST 12 sessions
    • Apr
    • Sat 01
    • Sun 02
    • Sat 08
    • Sun 09
    • Sat 15
    • Sun 16
    • Sat 22
    • Sun 23
    • Sat 29
    • Sun 30
    • May
    • Sat 06
    • Sun 07
  • Apr 10 - May 01 Weekday classes 09:30 - 12:30 CST 16 sessions
    • Apr
    • Mon 10
    • Tue 11
    • Wed 12
    • Thu 13
    • Fri 14
    • Mon 17
    • Tue 18
    • Wed 19
    • Thu 20
    • Fri 21
    • Mon 24
    • Tue 25
    • Wed 26
    • Thu 27
    • Fri 28
    • May
    • Mon 01
  • Apr 14 - May 20 Weekday classes 22:30 - 02:30 CST 12 sessions
    • Apr
    • Fri 14
    • Sat 15
    • Fri 21
    • Sat 22
    • Fri 28
    • Sat 29
    • May
    • Fri 05
    • Sat 06
    • Fri 12
    • Sat 13
    • Fri 19
    • Sat 20
  • Apr 29 - Jun 04 Weekend classes 09:00 - 13:00 CST 12 sessions
    • Apr
    • Sat 29
    • Sun 30
    • May
    • Sat 06
    • Sun 07
    • Sat 13
    • Sun 14
    • Sat 20
    • Sun 21
    • Sat 27
    • Sun 28
    • Jun
    • Sat 03
    • Sun 04

Download schedule

Course Content
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Course 2
Advanced Web Analytics Certification Training

Advanced Web Analytics

Web Analytics is the measurement, collection, tracking and analyzing internet data to optimize web usage. Businesses are widely using web analytics for business solu ions and market research. Simplilearn’s Advanced Web Analytics imparts knowledge on various aspects of Web Data Analysis, Multi-channel Analytics, qualitative search and reports. A certified Web data Analyst would be proficient in the online marketing discipline of Web Analytics. This course will help participants in discovering tools to assess visitor behavior on websites and trains them. ...Know More Less

Accredited By Market Motive

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Course 3
Advanced Search Engine Optimization (SEO) Certification Training

Advanced Search Engine Optimization (SEO)

Search Engine Optimization is the process of affecting the visibility of a website or a webpage through the Search Engine. It is often referred to as ‘Natural’, Organic’ or “Earned” Results. SEO is of immense help to keep the website on top of the search engine’s list. Simplilearn’s Advanced Search Engine Optimization Course imparts knowledge and helps a professional develop the skill to use keywords, to gain potential viewers to the website. It is crucial for a business to rank well and to grab the attention of search engine visitors. ...Know More Less

Accredited By Market Motive

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Course 4
Advanced Pay Per Click (PPC) Certification Training

Advanced Pay Per Click (PPC)

Pay Per Click is an effective internet advertising model used to direct traffic to websites, where the advertisers pay the publisher or the website owner when the ad ertisement is clicked. Simplilearn’s Advanced Pay Per Click (PPC) trains Professionals gain skills in the field of online marketing discipline of PPC and Paid Search. In the Digital world, a Pay Per Click certified professional would be able to display compelling campaigns to the targeted audience based on their expressed interests and demonstrated history. ...Know More Less

Accredited By Market Motive

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Course 5
Advanced Social Media Certification Training

Advanced Social Media

Social Media is a collection of internet-mediated applications where users generate, share or exchange content in the form of information, ideas, pictures or videos n virtual communities and networks. Simplilearn’s Advanced Social Media Course is aimed at educating and training participants in the rapidly-expanding field of Social Media. Professionals will be trained on the latest and most advanced techniques, and help develop skills to attract traffic to the websites, promote and protect the online reputation with the latest techniques and strategies. Social Media attracts the attention of viewers more than any other websites. The Advanced Social Media course would be beneficial to professionals who are looking forward to execute effective social media campaigns. ...Know More Less

Accredited By Market Motive

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Master Program Certificate
Electives
  • Advanced Mobile MarketingAdvanced Mobile Marketing
  • Advanced Content MarketingAdvanced Content Marketing
  • Advanced Conversion OptimizationAdvanced Conversion Optimization
  • Advanced Email MarketingAdvanced Email Marketing

FAQs

  • What course will be available for live instructor led online classes?

    The course that will be available for live instructor led online classes under this Masters course is:
     
    Srl No Course Name Monthly no. of online classes availability
    1 Digital Marketing Certified Associate 3

    So you get access to over 35+ live instructor led online classes over the span of a year. The advantage of this is that you may come and revisit each and every course as you please. While you still get access to our batch session recordings you get the advantage of completing the entire learning path that empowers you to reach dream destination of becoming an all-round digital marketing specialist.

  • How do I enroll in the Digital Marketing Specialist Masters Program?

    You can register for the Digital Marketing Specialist course on our website. You can make an online payment using any of the following options:
    • Visa debit/credit card
    • American Express and Diners Club cards
    • Master Card
    • PayPal
    Once the online payment is done, you will automatically receive a payment receipt and access information, via email.

  • What can I expect from the Master’s Program?

    • Access to eLearning content for all the courses included in the learning path (syllabus is provided above)
    • Access to 35+ live instructor led online classes for the key course
    • Access to exclusive forums moderated by faculty and industry experts
    • Monthly mentoring sessions by faculty and industry experts
    • The Digital Marketing Specialist Masters certificate upon completing the program requirements of the learning path

  • Where and how do I access the eLearning content for the course?

    Once you have registered and paid for the course, you will have 24/7 access to the eLearning content on our website for a full 365 days. You will receive a course purchase confirmation receipt by email; it will guide you through the process.

  • I am unable to access the online course. Who should I contact?

    If you have trouble accessing the course at any time, use the Help & Support link to contact our Support team. You can also use the Live Chat link to chat in real-time with one of our Support team members.

  • Is there a money-back guarantee for the course?

    Yes, we do offer a money-back guarantee for many of our training programs. Refer to the Refund Policy and submit refund requests through our Help & Support link.

  • Are exam fees included in the course price?

    No. Exam fees are not included for any of the courses we offer. However, you will receive course completion certificates for each course you complete, along with the Masters Program certificate when you have completed the program requirements.

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